We helped mother and baby brand Mater Baby Products take on their ambitious growth goals, grow their revenue and achieve an exceptional return on their digital advertising spend.
Mater Baby Products
Mater Baby Products produces an extensive range of clinically proven mother and baby care products specially developed by midwives and mums. Proudly Australian made* and suitable for sensitive newborn skin, hospital-developed Mater Baby Products’ innovative products are trusted by medical professionals and mums alike, “continuing the care from hospital to home”.
Mater Baby Product’s goal was to make its voice heard in a saturated market and achieve a $100 average order value. They wanted to foster long-term revenue growth that would allow them to continue advancing healthcare in Australia, helping fund specialist life-saving care and research for premature babies Australia-wide as part of their charity, Mater Little Miracles.
Mater Baby Products got the works. Our comprehensive growth-driving digital strategy included top-of-funnel awareness, middle-of-funnel conversion, and branded search campaigns. We also delivered email marketing automation flows, replenishment and welcome series campaigns, Neto to Mailchimp Integration and abandoned cart, as well as targeted Facebook and Google advertising.
Mater Baby Products achieved consistent ecommerce revenue growth, going from strength to strength. Since we started collaborating they’ve seen an extraordinary return on advertising spend, meanwhile we’ve increased brand awareness and website traffic leading to an impressive growth in average order value – sitting comfortably above the team’s target of $100.
*excluding size 0
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