Mater Baby Products
Platform Used
Sector
51%
About the client
Mater Baby Product’s goal was to make its voice heard in a saturated market and achieve a $100 average order value. They wanted to foster long-term revenue growth that would allow them to continue advancing healthcare in Australia, helping fund specialist life-saving care and research for premature babies Australia-wide as part of their charity, Mater Little Miracles.
Mater Baby Products got the works. Our comprehensive growth-driving digital strategy included top-of-funnel awareness, middle-of-funnel conversion, and branded search campaigns. We also delivered email marketing automation flows, replenishment and welcome series campaigns, Neto to Mailchimp Integration and abandoned cart, as well as targeted Facebook and Google advertising.
Mater Baby Products achieved consistent ecommerce revenue growth, going from strength to strength. Since we started collaborating they’ve seen an extraordinary return on advertising spend, meanwhile we’ve increased brand awareness and website traffic leading to an impressive growth in average order value – sitting comfortably above the team’s target of $100.
*excluding size 0
How we’ve helped our clients