50-50 Skate is a Newcastle-based skate store with just as much heart as style. Stocking a huge range of world-renowned labels, 50-50 Skate has proudly supported the local Newcastle skate scene since 2008.
50-50 Skate were already veterans in the bricks and mortar game, but they wanted to move over to a pure-play online model. The focus? Driving growth and revenue. This meant lifting visibility in organic searches and optimising their Google Ads (all massively time-consuming for the 50-50 team to manage internally).
Our SEO, Google Ads and email automation strategies helped 50-50 Skate break into a massively competitive online marketplace, making them stand out among global giants like Nike and Vans.
We conducted on-site SEO planning for over 150 brand and category pages and built links to strengthen the site’s authority, visibility, and presence along with implementing a Google Ads advertising funnel and email automation.
50-50 Skate not only saw a 700% ROAS from Google Ads but a colossal surge in the site’s keyword rankings leading to a 600% lift in organic traffic.
These results took effect within a couple of months and our SEO tactics have continued to stimulate growth ever since.
The 50-50 Skate team was stoked with the store’s increased revenue, our responsive service and our ability to answer tricky questions.
At Gorilla 360 we acknowledge the traditional custodians of the land on which we live and work. We recognise their ongoing connection to the earth and waters of Mulubinba and we pay respects to the elders and people past, present and future of this land.