Facebook Ads Sydney - No Nonsense, Jargon Free Results

I’ve worked with a number of marketing agencies in my career and can without a doubt say that Gorilla 360 have by and far been the best to work with both from a results and working relationship perspective.
– Simon Anicich, Reflections Holidays Parks
Trusted by clients big and small

Right content, right time, right audience.

We’ll craft impactful ads that resonate with your ideal customers and drive more people to your website.

Your Sydney Facebook Ads Agency

Grow your business with a transparent, results-driven Facebook Ads agency

How we get results


We’ll get to know your business and your customers, develop key messaging and deliver a data-driven strategy that connects you with your ideal audience.

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We’ll use art and science, creative thinking and laser-focused targeting to deliver real results and help you reach your goals.

We don’t set and forget. Our hard-working specialists will continually revisit, revamp and revitalise your strategy to get the best possible outcome.

Digital Marketing Strategy Session

We’ll dive into your Facebook and Instagram ads and discuss ways to boost your performance.

We can talk about your goals and dig into the details including ad creative, audience targeting, conversion tracking, landing pages and more.

Our Services

We’ve got everything covered.

Advanced Customer Targeting

In the old days you’d send your ad out into the world to seek its fortune inside a newspaper or magazine, not knowing who was going to see it. Now, thanks to Facebook Ads, you can get your ads seen by all the right people — and none of the wrong ones.

We can target customers based on their demographics, buying behaviour, online activities, interests and location, all of which adds up to highly targeted advertising that reaches the people most likely to buy your products.
Advanced customer targeting means you’ll see more customers heading to your website, making enquiries and purchasing your products for less outlay. Our Facebook Ads specialists will continually refine your customer targeting to get you the most bang for your buck.

Analytics and Reporting

If you’re anything like us, you’re all about hard data — seeing things in black and white. Thanks to Facebook’s advanced analytical capabilities we can track every dollar we spend on your Facebook Ads campaigns and give you a crystal clear breakdown of your return on investment in real terms, along with reports on all your wins and opportunities.

When it comes to analysing their Facebook Ads Sydney businesses don’t have time — or money — to waste. Thanks to our advanced analytics and straight-to-the-point reporting you’ll be able to see at a glance exactly how your Facebook Ads campaigns are performing.

Brand Building

Facebook Ads is one of the most effective, data-driven and measurable ways to build your brand. Brand building is crucial to growing your business and your sales — customers need to feel they know and trust you before they make a purchasing decision, and brand building is how we make that happen.

At Gorilla we use something called the full funnel approach to brand building. This process aims to move people from “unaware” at the top of the funnel, to “aware” in the middle of the funnel and finally “ready to buy” at the bottom of the funnel. Our Facebook Ads specialists use tailored messaging at each stage of the funnel to help customers get to know your brand and your products. The aim of this brand building process is to get your audience well acquainted with your brand so that when the time comes to buy, they’ll purchase from you. Once customers have reached the bottom of the funnel we start to see amazing returns on advertising spend.

Instagram Ads

With the click of a button our Facebook Ads specialists can share your Facebook Ads campaigns across Instagram, too. This means we’ve got even more opportunities to reach your target audience — plus, Instagram is great for showcasing your products with super engaging videos. Our specialists will work with you to decide what proportion of your advertising is done on Instagram and how much is done on Facebook — every client is different and your best results will depend on your market environment, your business and the products or services you offer.

Lead Generation Campaigns

For our lead generation clients lead gen campaigns are a great way to get more customers clicking the all important “contact us” button. Using Facebook Ads Sydney businesses can target the audiences most likely to need their services based on demographics, location and online behaviours. This means your lead generation campaigns are seen by the people most likely to submit an enquiry — that means more clicks on your website, more phone calls and more leads!

Product Catalogue Ads

Product catalogue ads are what we in the digital marketing biz call “advertising gold”. These ads either take the form of a carousel, which is a clickable series of images, or a mini video. The really genius thing about these ads? They showcase products Facebook knows the viewer is interested in. If a potential customer browses your website and adds a few items to a cart but then doesn’t buy them, Facebook uses that information to target that customer with what we call remarketing ads. We can also use product catalogue ads to cross-sell, which means advertising similar products to the ones the customer previously purchased, along with reaching out to new audiences who might not be aware of your brand yet but who, according to Facebook’s algorithm, are likely to buy your products.

Local Awareness Ads

We can use local awareness ads to get your business front of mind with people in your local area. This not only helps you increase brand awareness, it also makes those people more likely to think of your business when they’re in need of your products or services.

So, how does it work? We simply set a geographical radius around your physical store. Anyone who falls within that radius — either people who live there or who have recently visited — will now see your local awareness ads. Say, for instance, you run a veterinary surgery. The local people you advertise to may not need your services today but in six months’ time when their dog gets sick they’ll think of you straight away.

At Gorilla we create local awareness Facebook Ads Sydney locals respond to, helping our clients stay front of mind with their local customers and get more calls, enquiries and foot traffic through their doors.

Facebook Business Manager Setup

It’s important for you to retain full access to your Business Manager account, so we’ll help you set it up yourselves. You’ll also need to create a Facebook Page (if you don’t already have one), once again we’ll guide you through this process so that you keep full access to your account. Once your Facebook Page and Business Manager account are set up, we’ll show you how to grant us admin access — from then, you can kick back and let us get to work!

Facebook Ads Account Setup

Once your Facebook Page and Business Manager accounts are ready to roll, the next step is to create your Facebook Ads account. We’ll take care of the whole setup for you — once it’s ready you’ll be able to access your Facebook Ads account via your Business Manager account. You’ll always retain access to your Facebook Ads account, we’ll never hide anything from you or keep you in the dark — on the contrary, we’ll deliver regular updates and reports on your progress! We’ll also set up your pixel and catalogue or grant ourselves admin access if you’ve already got them — and that’s it, we’re ready to go!

Organic Facebook Page Advice

When it comes to Facebook Ads Sydney businesses do best when they combine effective organic Facebook Page content with their paid advertising. You don’t have to post ten times a day by any means, but posting even once or twice a week shows your customers that you’re active on Facebook and that you’re not just in it for the ads. At Gorilla we can provide tailored advice on how to get the most out of your organic Facebook Page without taking up hours of your precious time.

One of the most common reasons our clients don’t post to their organic Facebook Page is that they’re not sure what to post — and we totally get it! Getting started is the hardest part, so we’ll prepare a detailed organic Facebook strategy for you which covers competitor analysis, advice on posting, Page optimisation tips and a personalised posting schedule.

Dynamic Ads

Dynamic ads are one of the most effective ways to drive sales. Their secret? They target potential customers with ads showcasing products they’ve previously viewed on your website, meaning they’re highly likely to purchase them — this is called remarketing and it’s one of our favourite ways to get big results for our clients.

Dynamic ads seek out those customers who browsed your website, maybe added items to a cart and then didn’t complete the purchase and reminds them that those items are still there waiting for them. We find dynamic ads that offer an incentive — like a discount code — are super effective at driving sales.

Lead Gen Ads

If you’re a lead generation business there’s one thing you want — more calls, more emails and more enquiries. And that’s what lead gen ads are all about. We have two options for our lead generation ads. We can either use your ads to direct customers to your website, where they can fill out an enquiry form or give you a call. Or, we can place an enquiry form directly on Facebook so your customers can make an enquiry without having to click through to your website first — we find this option incredibly effective. When it comes to Facebook Ads Sydney businesses that rely on leads and enquiries can get huge wins from using lead generation ads, especially when they’re used in conjunction with other Facebook Ads strategies.

Ad Optimisation

It’s not enough for us to simply send your Facebook Ads campaigns out into the world to seek their fortune. At Gorilla we continually check, test, update and optimise your ad campaigns to ensure you’re getting the most bang for your buck. We’ll not only switch up your ad content regularly to make sure your audience stays engaged, we’ll also use advanced analytics to make data-driven decisions that get the most advertising value out of every dollar you invest. We’ll also make sure you’re using the most effective combination of creative content at each stage of your campaigns with A/B testing of your imagery and copy.

Placement Optimisation

Creating sales-driving ads is only the beginning — they also need to be placed in the right locations. Facebook offers a range of destinations for your ads, and each has its own particular uses and benefits. There’s the newsfeed, right column, Instagram, Marketplace and more. Our Facebook Ads specialists know exactly where to place your ads to get the best results and they’ll continually optimise your ad placements to ensure you’re getting the best return on your investment.

Custom Audiences

Not everyone is going to be interested in your products. In an ideal world you only want people who want to buy your products or services to see your ads — and thanks to Facebook Ads we can pretty much make that happen! Using Facebook’s custom audiences we can upload your existing email subscriber list to Facebook and target those customers with ads showcasing your bestsellers or special offers, knowing they’ll be highly likely to engage and make a purchase.

And it gets better! Facebook can also create what’s known as a lookalike audience based on your custom audience. It can analyse the characteristics of your customer base and then create a new list of similar potential customers — we can then target these new audiences knowing they’re highly likely to buy your products.

Location Targeting

Whether you’re a lead generation or ecommerce business, when it comes to Facebook Ads Sydney businesses can get big wins from utilising Facebook’s location targeting capabilities.

Lead gen businesses can set a radius around their physical location to help drive up local traffic. Anyone who lives within that radius (or has recently visited the area) will see your ads. If, for instance, you’re running a veterinary practice in Chatswood. You can set a 20km radius around your clinic which means your ads will be seen by pet owners who live within easy commuting distance of your business — this means you’re squeezing more value out of your advertising budget by advertising your clinic to the people most likely to use your services.

For ecommerce businesses Facebook’s location targeting can be used to target people living in the areas within your shipping zones. For instance you may only ship to capital cities or within certain states. You can avoid customer frustration by only showing your ads to people who live in areas you’re able to deliver to — remember this can always be changed as your business expands!

If you’re after local Facebook Ads Sydney, NSW and Australia-wide residents will respond to get in touch with our Sydney Facebook Ads team.

Demographics Targeting

Once you’ve built up clear personas of your target audience, reaching them with Facebook Ads is simple. Using Google Analytics and Facebook Insights we can find out who is buying your products and use that information to target people with similar demographics with your Facebook Ads campaigns.

For instance, if we find that your products are most often purchased by women aged 25-40, we’ll show your ads to women who fall within that age bracket. We also account for buying patterns at different times of the year and how that can impact your target audience. In the run up to Valentine’s Day, for example, we may start targeting men looking for gifts who would typically fall outside your usual target audience.

Interest Based Targeting

Facebook Ads lets you target audiences based on a whole heap of parameters, from location to demographics to online behaviour, but perhaps one of the most ingenious ways we can target audiences is based on their interests. This doesn’t just mean interest in your products, either.

Say, for example, you’re an ecommerce business that sells clothing. Based on your analytics data and research you’ve come up with customer personas and discovered that your customers enjoy going to the gym, reading about politics, travelling, shopping and reading Vogue magazine — Facebook can take all that information and create interest based audiences with similar interests to your personas. When we combine interest based audiences with demographics, location and behaviour targeting we end up with extraordinarily pinpoint-targeted ads that drive amazing results.

Behaviour Targeting

Our Sydney Facebook Ads specialists can use a stack of behavioural data to target potential and existing customers. By analysing online behaviour like purchasing habits, online activities and previous interaction with your website we can reach out to the people most likely to buy your products or services.

If, for instance, someone browsed your website and added a couple of items to their cart but then didn’t complete the purchasing process, we can remind them to follow through and buy your products — we can use things like discount codes to help close the sale (this is a super effective sales boosting technique!). We can also reward loyal customers with special offers.

Data driven growth

Get real results, fast, with brilliant, data driven Facebook Ads campaigns. More customers, more sales, more revenue. Simple.

Gorilla undertook rigorous testing of digital advertising channels to understand the best performing tactics before deploying strategies that sourced us the highest quality leads at the lowest possible cost. The team at Gorilla 360 are a pleasure to work with and I would recommend them to anyone seeking to optimise their digital presence.

Jason Riley

University of Newcastle

Grow your business faster with the kind of Facebook Ads Sydney businesses can trust

Grow your business faster with the kind of Facebook Ads Sydney businesses can trust

The formula for Facebook Ads success is simple — define your ideal customer, reach them with engaging content, watch your sales grow. Simple, sure, but not easy — that’s why you need an expert Sydney Facebook Ads agency on the case. We’ll show you exactly how to take advantage of Facebook’s advanced targeting capabilities and get more of the right customers flocking to your website and your business.

Our Facebook Ads specialists have helped everyone from small businesses to ASX listed goliaths achieve phenomenal return on their investment — and they can help you too! We’ve worked with everyone from fitness brands to hardware, retail, law firms and financial institutions and we’ve helped every one of them achieve their business growth goals.

Whatever the industry, size, scope and scale of your business we can help you get big wins from your Facebook Ads!

Reach more customers and boost your sales with the Sydney Facebook Ads agency that crushes confusion and provides real clarity

Ready to feel 100% confident in your future growth? We’ll crush all the confusion surrounding your Facebook Ads and show exactly where to invest to get real results.

We won’t just manage every aspect of your Facebook Ads campaigns, we’ll also provide detailed reports on everything we do so you’ll stay in the loop every step of the way. Our specialists will provide monthly reports on all your wins and opportunities and won’t stop in their crusade to get you the best possible results from your Facebook Ads account.

Want the kind of Facebook Ads Sydney business can rely on from an agency that crushes confusion and gets real results? Book in a chat with us today to find out how we can help you grow your business and boost your sales with Facebook Ads.

Need a Sydney Facebook Ads agency that’ll help you grow your business, fast? We’re the Gorillas for you!

Popular Questions

Yes! Facebook Ads will definitely help you grow your business.

With more than 15 million active users on Facebook in Australia alone that’s a huge customer base to tap into, plus with the added bonus of Instagram into the bargain you’ve got the eyes and ears of your dream audience right at your fingertips.

Thanks to its awesome targeting capabilities Facebook Ads lets you reach out to the people who are most likely to purchase your products, meaning you’ll get the most bang for your buck! We can help you target people based on their interests, online behaviour, demographics and location, helping you bring in new customers in their droves and sending existing customers back for more.
Ready to grow your business faster with Facebook Ads, Sydney businesses? We can help! Book in a chat with us today and we’ll show you how to get started. We’ve helped countless ecommerce and lead generation businesses from a diverse range of industries achieve amazing growth, and we can help you too.

If you want to feel 100% confident in your business growth and get the best possible return on investment, then you should use a Facebook Ads agency. Facebook Ads agencies employ trained Facebook Ads specialists who’re experts in squeezing every drop of advertising juice out of your investment.

When choosing a Facebook Ads agency you need to make sure it’s a certified Facebook Ads Partner agency. Not only do Partner agencies need to be highly trained and certified in Facebook Ads, they also have direct access to a dedicated Facebook contact who’ll help get the most out of your Facebook Ads account.

Sydney Facebook Ads agencies like Gorilla can provide you with a detailed Facebook Ads roadmap that shows step-by-step how to achieve big results with your advertising. No more confusion or guesswork, when you work with us you’ll get real clarity on your Facebook Ads account, leaving you with more headspace for running your business.

If you’re after the kind of Facebook Ads Sydney businesses need to get real results, then signing on with a Facebook Ads agency is the way to go.

The short answer is both.

If you’ve got the budget, we definitely recommend using both Facebook Ads and Google Ads to advertise your business. We find both our lead generation and ecommerce clients across the board get the most exposure, more traffic and better return on investment when combining both Facebook and Google Ads. The main reason for this is the two advertising platforms target different stages of the customer journey, so using both gives your business full coverage and drives higher conversion.

Facebook Ads build brand awareness and educate customers on your product offerings, getting them ready to make their buying decision. Meanwhile, Google Ads are targeted at customers who are ready to buy and are actively seeking out your product or service.

Digital marketing works best when multiple channels are combined. When it comes to Facebook Ads Sydney businesses typically see the best results when they use them together with Google Ads and other digital marketing strategies like SEO.

We sure can! In fact, we’re a certified Shopify partner agency. We’ve helped Shopify clients maximise their ROI since 2010, taking care of everything from establishing website tracking to setting up product feeds and taking Facebook catalogues live.

As both a Shopify partner and Facebook Ads partner agency we’ve got the experience to drive incredible results for our Shopify clients — and we make it happen every day! Book in a chat to find out how we can help you with the expert Facebook Ads Sydney Shopify clients can count on.

In the right hands, Facebook Ads can provide amazing ROI. Your return on investment will depend on a number of factors including the competitiveness of your industry, your product or service offering, the quality of your website and the size of your target market.

Some of the most famous brands in the world use Facebook Ads, but they can work just as well for small businesses. We’ve worked with clients from family-run start ups to ASX listed behemoths and we’ve driven amazing ROI for each of them. It doesn’t matter whether you’re an ecommerce or lead generation business, Facebook Ads has the potential to deliver fantastic returns on your advertising investment.

Curious to see what kind of ROI you’ll get from Facebook Ads, Sydney businesses? Get in touch today and we’ll provide you with clarity on your Facebook Ads ROI opportunities.

The amount you should spend on Facebook Ads depends on several factors including the size of your target market, the scope of your audience (whether it’s local, national or international), the value margin of your products, which products and services you offer and, of course, your marketing budget. The key metric we use to measure your Facebook Ads performance is ROAS, or return on ad spend. Our goal is to maximise your ROAS and the amount you spend to achieve that peak ROAS will depend on the factors listed above.

Our clients spend anywhere from a few thousand to tens of thousands of dollars each month on their Facebook Ads campaigns, but the amount you should spend really depends on your business and your goals. We’ll collaborate with you to create a Facebook Ads strategy that achieves the best possible ROAS while working to your budget.

Yes, we’re a certified Facebook Ads Partner Agency. That means that when you work with us you’re getting Facebook Ads services from a Sydney Facebook Ads agency that not only knows its stuff but also has a direct line to Facebook. At Gorilla we get all the latest insights and updates straight from Facebook along with dedicated assistance from a Facebook Ads representative.

As one of only a handful of certified Facebook Ads Partner agencies in Australia we can deliver the kind of Facebook Ads Sydney businesses need to stand out from the crowd.

Yep, we sure can! In fact, as a Neto partner agency we’ve helped countless Neto clients grow from small-time businesses to major players with huge turnover growth. Our Facebook Ads experts can practically configure product feeds from Neto through to Facebook in their sleep, and they’ll help you get an amazing return on your investment and grow your business no trouble at all.


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