Google Analytics

Actionable insights

To make good decisions, you need confidence in your data. As an experienced Google Analytics agency, we’ll improve your tracking, help you interpret the data and use it to grow your business.

When it comes down to it, your business is all about data.

Google Analytics with Gorilla

At Gorilla, we believe in marketing led by data. We’ve helped everyone from startups to multinationals maximise their tracking and reporting with Google Analytics, and we can help you too.

We’ll help you establish thorough data tracking and reporting, providing clarity and insight your competitors simply don’t have.

Our tracking specialists will assist with the full tracking process – from best practice implementation of your Google Tag Manager and Google Analytics accounts to reporting customisation. We put the data you need at your fingertips.

Below we’ve outlined some key Google Analytics services we can assist with. If you have any questions, contact us today!

How we get results


We’ll get to know your business and your customers, develop key messaging and deliver a data-driven strategy that connects you with your ideal audience.

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We’ll use art and science, creative thinking and laser-focused targeting to deliver real results and help you reach your goals.

We don’t set and forget. Our hard-working specialists will continually revisit, revamp and revitalise your strategy to get the best possible outcome.

Our Services

We’ve got everything covered.

Google Analytics Audit

Quality insights start with good data. Our audit identifies inaccuracies with your tracking and outlines opportunities to improve the quality of your data. We’ll provide a comprehensive document with key findings and recommendations for enhancing your Google Analytics setup — these recommendations are customised to your unique business and reporting requirements and provide a clear roadmap for getting the most from your Google Analytics.

Google Analytics Implementation

If you’re launching a new website or want to improve your current setup, we can help you get the most from your Google Analytics. From developer recommendations to the configuration of goals/enhanced ecommerce tracking to setting up customised dashboards and reports – we can help. We provide structured and organised Google Analytics that puts the right data at your fingertips.

Google Tag Manager

Google Tag Manager (GTM) is an excellent free tool to consolidate your website “tags” within a single snippet of code. It provides tag management from a web interface, allowing you to edit and update them without the help of your web developer. We have considerable experience with Google Tag Manager across clients of all sizes and can assist in the implementation and launch of GTM.

Developer Recommendations

We’ll provide advanced recommendations for your web developer to implement Google Analytics or Google Tag Manager. This includes an audit of your current data capture setup and documented recommendations for developer implementation. Recommendations can include trigger rules, data taxonomy, and links to relevant “how to” documentation.

Custom Reporting, Dashboards & Advanced Segmentation

Are you sick of digging around in Google Analytics to find the data you need? We eliminate this problem by customising your account and putting the data you want at your fingertips. We configure custom reports, dashboards and segments to match your reporting requirements, saving you time and confusion.

Data Insights & Actionable Recommendations

Good data is nice, but knowing how to action your data is better. We analyse your data and convert our findings into usable recommendations to improve your website and digital marketing. Not everyone is a data junkie or has the time to sift through mountains of Analytics data; we save you time and confusion by translating your data into usable recommendations for your business.

Google Analytics Training

We provide Google Analytics and Google Tag Manager training to upskill your team, either in person or via a series of custom videos recorded for your team. Video training provides a distinct advantage over in-person training — your team can re-watch the training videos as often as required, and new team members can be trained easily without additional costs.

Expert help, jargon-free

We make everything clear, easy, and actionable. From tags, triggers, and variables to data interpretation, our Google Analytics specialists provide transparent, jargon-free advice.

Great communication and service, highly recommended.

Diana Faddoul

Generation Health


Uncover valuable data

Make the most of your data by understanding it. Need an analytics audit? Advanced configuration? Actionable insights? We can help.

No more confusion

Our biggest strength lies in making the complex understandable and providing clear, actionable solutions.


Popular Questions

Google Analytics offers a wealth of data to measure the performance of your marketing campaigns, track visitor demographics, behaviour, and engagement with your website, and evaluate the effectiveness of your online advertising efforts. This data can be used to refine your marketing strategies, improve targeting, and allocate resources more effectively.

In addition to setup services, we offer ongoing support, maintenance, and performance analysis for Google Analytics. We ensure that the tracking remains accurate, provide regular reports, and make recommendations for continuous improvement based on the data insights gathered from the platform.

Google Analytics integration with other marketing tools and platforms gives a holistic view of your marketing efforts. It enables cross-platform data sharing, enhanced campaign tracking, and improved attribution modeling, leading to more informed decision-making and a seamless marketing ecosystem.

Google Analytics provides incredible tracking and attribution capabilities, allowing you to measure the ROI of your marketing campaigns. By analysing conversion data, user behaviour, and acquisition channels, you can accurately assess the impact of their marketing efforts and make data-driven decisions to optimise their ROI.

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