Google Analytics

Google Analytics Strategy

Quality insights start with good data. Our audit identifies inaccuracies with your tracking and outlines opportunities to improve the quality of your data. We’ll provide a comprehensive document with key findings and recommendations for enhancing your Google Analytics setup. These recommendations are customised to your unique business and reporting requirements and provide a clear roadmap for getting the most from your Google Analytics.

Google Analytics Implementation

If you’re launching a new website or want to improve your setup, we can help you get the most from your Google Analytics. From developer recommendations to the configuration of goals/enhanced ecommerce tracking to setting up customised dashboards and reports – we can help. We provide structured and organised Google Analytics that puts the right data at your fingertips.

Google Tag Manager

Google Tag Manager (GTM) is an excellent free tool to consolidate your website “tags” within a single code snippet. It provides tag management from a web interface, allowing you to edit and update them without the help of your web developer. We have considerable experience with Google Tag Manager across clients of all sizes and can assist in implementing and launching GTM.

Developer Recommendations

We’ll provide advanced recommendations for your web developer to implement Google Analytics or Google Tag Manager. This includes an audit of your current data capture setup and documented recommendations for developer implementation. Recommendations can include trigger rules, data taxonomy, and links to relevant “how to” documentation.

Custom Reporting, Dashboards & Advanced Segmentation

Are you sick of digging in Google Analytics to find data? We eliminate this problem by customising your account and putting the data you want at your fingertips. We configure custom reports, dashboards and segments to match your reporting requirements, saving you time and confusion.

Data Insights & Actionable Recommendations

Good data is nice, but knowing what to do with your data is better. We analyse your data and convert our findings into usable recommendations to improve your website and digital marketing. Not everyone is a data junkie or has the time to sift through mountains of Google Analytics data; we save you time and confusion by translating your data into usable recommendations for your business.

Google Analytics Training

We provide Google Analytics and Google Tag Manager training to upskill your team, either in person or via a series of custom videos recorded for your team. Video training provides a distinct advantage over in-person training — your team can re-watch the training videos as often as required, and new team members can be trained easily without additional costs.