Results Driven SEO Specialists in Sydney
Your trusted SEO agency
Utilising contemporary results-driven strategies for Sydney’s SEO success
Feel confident about future growth
For time-poor business owners, finding a spare second to research SEO can feel almost impossible. We’re here to lift the veil of confusion and deliver valuable, growth driving SEO.
See clear results
Since 2010 we’ve tried and tested the latest SEO techniques to create a proven roadmap to SEO success, combining time-proven methods with the latest innovations to bring you clear, brilliant results.
Curious? Get A Free SEO Audit
Find out exactly how to boost your search engine rankings and get more customers onto your website with your free SEO strategy session. We’ll look into your keyword targeting, website content, and backlink profile and discuss opportunities to grow your business.
- 100% obligation free – no strings attached
- Detailed analysis of key SEO factors
- Valuable insights into your current performance
- Practical recommendations on improving your website
Our Services
We’ve got everything covered.
Competition SEO analysis
The secret of SEO is seeing what your competitors are doing — then doing it better. We can help you understand the SEO strategies of your competitors and unveil their unique strengths and weaknesses.
We drill down into key areas like keyphrase targeting, content and link building strategies, and any other marketing strategies you would like to understand. From here, we can determine what opportunities and strategies are best for you based on your current performance, your business goals and your budget.
Finally, we’ll present the outcomes in a clear, understandable format for you and your team.
Keyword research
When it comes to SEO, success comes from visibility. You want to rank for the keywords your customers are searching for, so your name doesn’t disappear into a sea of search results. The key to more visibility? Keyphrase research.
The advanced analysis and selection of powerful keywords and phrases will identify profitable opportunities for your business and drive your SEO campaign towards success.
Our process is comprehensive. We utilise the latest tools of the SEO trade and thorough competitor analysis to provide you with insightful, actionable keyphrase recommendations.
On-page optimisation
On-site optimisation helps customers find your website. By utilising the keywords your customers are searching on-site, we can get more people clicking and more eyeballs on your website.
From our comprehensive keyphrase research, we’re able to optimise the most valuable elements of your website including page titles, headings and page copy. We pay particular attention to your category pages and product pages using a process focused on “low hanging revenue” – meaning we look for quick and simple fixes to improve sales faster.
Alongside your team, we’ll execute an effective optimisation strategy that creates a balance between the user journey and the optimal website hierarchy for SEO.
Link building and link attraction
High quality backlinks are one of Google’s most influential ranking factors. Our Sydney SEO team will work tirelessly to accumulate backlinks to your website and execute a link building campaign that gains momentum.
Our approach to link building is two-pronged: attracting links with link-worthy content and identifying or proactively hunting specific backlink opportunities. Not all links are created equal, but we’ll be 100% transparent with agreed link targets, keyword targeting and link costs.
Read more about our link building services.
Structured data and rich snippets
Most ecommerce websites don’t utilise rich snippets — meaning they’re missing out on a major competitive advantage. “Marking up” products with structured data allows Google to pull product information and add this to your listing in Google’s search results.
These “rich snippets” can increase your click-through rate substantially. We can help implement structured data across your website and take up more real estate in search results with ease.
SEO audit
To promote your website and win the top spot in search engine results, Google needs to easily find, crawl and index your website. Incorrect technical configuration can damage your rankings and customer traffic — if your website hasn’t been set up correctly, there’s a good chance you aren’t even aware of it.
At Gorilla 360, we can help flag areas for improvement and work alongside your web developer to fix them. Our SEO auditing process looks at more than 200 ranking and usability factors on your website — if there’s an issue present, we’ll find it for you and ensure it’s dealt with.
Contact us to discuss our in-depth SEO audits and find out how they can help your business grow.
Website migration
Planning a new website can be stressful — executing and monitoring the website migration to a new platform is crucial. If a website migration is managed poorly, it can lead to a significant drop in organic traffic and produce a less-than-impressive experience for your customers.
With our Sydney SEO team by your side, you’re sure to have a smooth transition from your old website to the new one. We’ll complete pre and post-launch technical audits, URL mapping and on-site optimisation prior to the launch to ensure there’s minimal downtime or disruptions.
Technical auditing
If Google can’t crawl or index the pages on your website then it doesn’t matter how much SEO we do. You still won’t rank. For this reason, it’s critical to complete a technical website audit as soon as possible.
Finding a Sydney SEO agency with experience in technical SEO can be a real challenge. We’re proud to have a number of in-house SEO specialists with more than a decade of experience. We’ve seen it all so we offer technical services like audits covering structured data, javascript, indexation, page speed, sitemap development and so much more.
Website wireframes and template planning
Most high-performing websites have SEO-focused page templates using the proper application of heading tags, page copy and structured data. These high performers also have low page speeds and an additional focus on the ideal customer experience.
It’s all about balance but if you want to avoid the nitty-gritty, our Sydney SEO team can help. We have hands-on experience with technical SEO and we can improve your organic rankings with a few simple optimised page templates.
We can also work alongside your web developer, providing direction and insight to ensure the ongoing refinement of your web templates, layouts and code.
Low-hanging keyword expansion
SEO is a never-ending process. There’s always room for improvement and new keywords to target. Even if you’re ranking well for your priority keywords, there are always more options available to optimise your website.
Our Sydney SEO team will continually look for new opportunities to improve the rankings of underperforming keywords. By analysing your competitors, we can see what we’re missing, whether it’s keyword targeting, ample page copy, backlinks or structured data.
Then, we’ll fill in the gaps and watch as your brand starts to rank for new keywords, leading to a stellar ROI.
SEO planning
Our Sydney SEO team takes a smart and strategic approach to SEO planning. We prioritise certain topics and keywords, optimise internal links and update existing content to keep it fresh — that’s what Google likes to see.
Focusing on category and product pages, service pages and generating a regular stream of SEO rich blogs, we improve the overall authority and rankability of your website.
We’ll deliver a complete content package; not just creating new content but also doing the regular maintenance required to keep your content ranking well. Sometimes, it is simpler to update existing content than to create something new. Work smarter, not harder.
Copywriting and content marketing
What would your brand say if it could talk? What stories would your products tell your customers? Exceptional copywriting is critical for customer engagement, lead conversion and SEO efforts. Well-written, keyword rich content will speak to your customers directly while attracting more customers organically… and you won’t even need to lift a finger.
We have a team of experienced in-house copywriters who can tackle even the most complex topics. Our team has significant industry experience and will complete comprehensive keyword research, then provide helpful recommendations for you to incorporate into your website’s content.
Google Business Profile optimisation and local SEO
Google My Business is often overlooked by business owners but it’s a critical element of your local SEO success. Reaching beyond your average search results, Google My Business allows you to achieve more visibility across Google Maps and Google Search alike.
We can optimise your (free) listing so you can rank above competitors, making the most of business descriptions, categories, images, videos and logos. We can show you how to gain valuable customer insights, improve your listing and publish regular updates on Google Posts to keep customers informed.
Click-through rate analysis and optimisation
RankBrain (Google’s machine learning and AI technology) boosts the rankings of websites with an above-average click-through rate (CTR). Even if you’re currently ranking lower than competitors, if you have a higher CTR, you’ll soon see your website climbing the ranks.
Our Sydney SEO team can increase your CTR by optimising key elements like page titles, meta descriptions, rich snippets and star ratings, boosting the appeal of your website in Google’s search results and encouraging customers to click on your URL.
Consider it our “get rich quick” ticket from us to you.
Gorilla helps businesses grow – and we’ve got the track record to prove it.
As a business owner, you should never feel lost or confused about your business’s success. Growing a business is an evergreen goal — but how do you boost your performance to that next incredible level?
Let our Sydney SEO company be your guide.
At Gorilla 360, we’ve been helping local, national and international businesses achieve their on-page SEO and performance goals for almost a decade. We take the time to get to know your business, understand your goals and work in line with your budget to achieve the success you’ve been working towards.
SEO is one of the most effective strategies we use to help business owners take their dream to the next level. For the time-poor individual running and managing a fast-paced business, we know researching and understanding the SEO process can be difficult, so we’re here to clear the air and make digital marketing a breeze.
Here’s how we do it.
Our approach to SEO
We take a different approach than most SEO agencies in Australia, and we’re proud of it.
Our number one focus is providing clarity around the whole SEO process. Many SEO agencies leave business owners feeling confused and lost in all the technical jargon but we’re 100% transparent about what we do.
Alongside clear real-time reporting and open communication, we’re always available to explain the value of our SEO campaign, what we do and how our work will contribute to the overall success of your business.
We’ve even been known to provide bespoke SEO and digital marketing training for our clients — all you need to do is ask, and we’ll be there for one-on-one training with your team.
As Google Partners, we’ve tried and tested every SEO strategy that comes come our way. You might even say we’re seasoned pros regarding Google’s ever-changing algorithms. We’ve perfected the SEO roadmap that will lead your business to success and an epic ROI.
More than anything, we strive to offer the SEO Sydney business owners can rely on.
Our Sydney SEO services
SEO isn’t one all-encompassing service — there are lots of moving parts to SEO success and endless avenues we can take to achieve the Google rankings and ROI you’ve been dreaming about. While you focus on the more important things like managing and running your business, we’ll keep the cogs turning in the background.
We offer a wide range of digital marketing services, to boost your SEO rankings, website traffic and ROI, including but not limited to:
- Technical SEO
- Website migrations and URL mapping
- On-site SEO optimisations using relevant high-performance keywords
- Off-page SEO like backlink building and Google Business Profile optimisation
- PPC services like Facebook, Instagram and Google Ads
- Google Shopping to promote products in search results
- Content writing like service and category page copy
- Blogging and existing content audits
- Tracking via Google Analytics, Google Tag Manager and more
- Shopify and Neto SEO
Our Sydney SEO specialists are pros in each and every one of the services we provide, with years of experience behind us to help deliver an excellent ROI. From copywriters to PPC specialists, we have experts to ensure you achieve SEO success and business growth.
How we work together
At Gorilla 360, we’re all about open and proactive communication with our clients. We, which is why we provide multiple communication touchpoints to ensure you feel confident about your SEO results.
We provide an exceptional experience for each and every client, no matter the size or scope of the business. With our SEO agency, you’ll have peace of mind thanks to our frequent check-in calls, quarterly meetings and regular reporting. You’ll always know what we’re doing and why.
In fact, you might even get a little sick of hearing our voices!
We’re a value-driven business and always strive to do the right thing for our clients and each other. If ever and whenever you have a question about SEO services in Sydney, all you need to do is ask.
How to get started with our Sydney SEO team
Keen to get your business on the road to success? Allow us to provide the roadmap there — think of us as your SEO sherpas!
If you’re interested in working with the SEO agency Sydney business owners count on for success, call us to book a chat with one of our senior staff members. We want to learn more about your business, budget, and goals.
In our initial chat, we’ll ask some simple questions to get to know you better, then we’ll analyse your current performance and identify key opportunities to increase your sales.
From there, we’ll create a personalised proposal featuring clear prices and an actionable SEO strategy to follow together. For more information about SEO in Sydney, reach out to 1300 467 452. We’d be happy to clear the air of any confusion and queries.
Got a project? Let’s chat
Popular Questions
What is search engine optimisation (SEO)?
Yep, we sure do! Reporting is 100% critical to understanding the performance and progress of our SEO campaign, which is why we’re so committed to eliminating confusion and promoting transparency.
We offer clear interactive reports to show how our SEO activities impact your performance. Thanks to our reports, you’ll know exactly what we’re up to, and your team can feel confident knowing we’re in the right direction.
Plus, rather than packing our reports full of perplexing SEO jargon, we write personalised report notes, so you understand the value of our work.
How does SEO work?
Google has three main functions:
- Crawling, i.e. scouring and gathering the masses of information on the internet.
- Indexing, i.e. categorising and organising the content to be displayed in search results.
- Ranking, i.e. making decisions on how well the content answers people’s questions, ranking websites from most to least relevant.
The aim is to provide the best possible experience for the searcher, allowing them to find specific answers and relevant information online. When someone performs a search, search engines use the “crawl, index, rank” process to serve up content that solves the user’s query as efficiently as possible.
How long does SEO take?
SEO is a marathon, not a sprint.
It takes time to see the results start to come through. This depends on several factors, including the competitiveness of the industry and related priority keywords, existing website penalties and any prior SEO.
It’s a long-term commitment with many tweaks and changes to boost performance higher than ever. Like any healthy relationship, it’s all about trust between you and your SEO agency in Sydney.
With commitment, an investment in your business’s future and a lot of gusto, you’ll be reaping the benefits of increased organic traffic for years to come.
A word of warning: any promise of “instant results” from an SEO Sydney agency is misleading. The search engine’s algorithm will eventually find a sudden boost of website traffic from bad backlinks and poor content, leading to website penalties and a significant dip in rankings.
Cheap and unethical SEO practices are never worth it, in our opinion. It’s all about trusting the process and putting in the work required to reach the top of Google’s search results.
Why do I need SEO?
There are a number of benefits to SEO apart from ranking well in search results. The ultimate goal is much bigger than visibility — high rankings are your business’s ticket to more organic traffic, leads and sales without paying for ad space.
No invasive marketing tactics. No big budgets. Just put your business in front of customers when and where they’re searching for information.
High rankings also mean more credibility and more authority in the eyes of both Google and your customers. With excellent optimisation and high-quality content, you can educate your customers and guide them seamlessly through the decision-making (or purchasing) process.
Contact our SEO Sydney experts to boost your understanding of SEO and why it’s important for online success.
Will SEO work for my business?
Absolutely! Businesses of all industries and sizes can benefit from well-planned SEO campaigns. Adding an SEO component to your digital marketing strategy will improve the long-term visibility of your website in Google’s search results and your business’s overall success.
Of course, paid search has its place, but when the money runs out, so do the results. A well-planned SEO strategy will earn your business power, visibility and a long-term ROI. If you can commit to working on your SEO strategy over time, you can grow your online presence exponentially.
How much does SEO cost?
We like a straightforward answer as much as the next person but like any bespoke product or service, SEO costs vary from campaign to campaign.
We can’t provide a hard and fast answer — we need to know more about your business, your capabilities, your budget and your goals before we can provide an accurate quote.
The cost of an SEO project, for example, depends on the keywords and keyphrases you’re looking to target, as well as your industry, the history of your website and the complexity of the job at hand.
At Gorilla 360, we tailor our SEO services to meet the needs of your unique business. We’ll spend dedicated time getting to know your business and your industry so you can rest assured knowing we know what you need to succeed.
Get in touch to book a chat with one of our senior team members. We’ll ask a few questions to get the ball rolling, learn more about your business and then provide an accurate quote based on your needs.
Do you work with big companies or small companies?
Our SEO tools and tactics are designed to achieve outstanding results — no matter the company’s size or sector. Our Sydney SEO agency welcomes all businesses with open arms — from small local businesses to international enterprises.
Whether you’re a tradie or an online retailer, we have the hands-on experience to grow businesses like yours. We specialise in lead generation and ecommerce SEO.
What SEO services do you provide?
Our SEO specialists offer end-to-end SEO services. We have the tools and talent to manage the entire SEO process, plus we step in to fulfil specific responsibilities as needed.
Most clients ask for all-inclusive SEO campaigns where we handle everything from keyword research to backlink building, citations, content writing, technical auditing and optimisation — both on and off-site. However, some clients just need help with SEO tasks, like building links or writing blogs.
No matter how big your goals are, we can help. Get in touch to discuss a unique SEO campaign or project to meet your unique requirements.
What are backlinks?
Backlinks, otherwise known as “inbound links”, are hyperlinks from one website to a page on another website. Google looks at backlinks as ranking signals — think of them as a positive page “vote” vouching for the relevance of the content on your page. In return, Google rewards you with higher rankings in search results.
If many websites are linking to a particular page, Google will see this as a strong vote of confidence for your website and your content. With so many backlinks, your content is worth linking to and displaying proudly in search results.
Overall, backlinks build visibility — the aim of the game in SEO. Our SEO marketing agency offers link building on an ongoing or project basis — contact us for exceptional SEO strategies geared towards success.
Why are backlinks important?
Backlinks are hyperlinks connecting other websites to yours. The more backlinks you have from trustworthy websites, the higher you’re likely to rank. In fact, backlinks are one of Google’s top 3 most influential ranking factors and the more a page has, the more organic traffic it receives.
If you want to outperform the competition and attract more customers, you’ll need to have a backlink plan in place. We make SEO and backlink building simple to understand — we pull back the curtains and demystify the process.
We’re always transparent about our process, link targets, keyword targeting, and link costs. You can feel 100% confident we’re building quality links and supporting your SEO progress.
What types of backlinks do you build?
We build various different kinds of backlinks, each valuable in its own right. For example, one of our favourite tactics is a competitor link analysis and building campaign. This is where we flag websites that link to your competitors and build those links for you.
We can also use your business contacts and suppliers who have websites and flag further opportunities there.
A simple and effective link building strategy is writing a blog linking to your website and publishing it on a high authority website. We call this “guest blog post link building”.
Our backlinks are tailored to your business and industry, always focusing on quality and relevancy. While every backlink campaign is different, the goal of boosting your rankings remains the same.
Do you provide SEO reports?
Yep, we sure do! Reporting is 100% critical to understanding the performance and progress of our SEO campaign, which is why we’re so committed to eliminating confusion and promoting transparency.
We offer clear interactive reports to show how our SEO activities impact your performance. Thanks to our reports, you’ll know exactly what we’re up to, and your team can feel confident knowing we’re in the right direction.
Plus, rather than packing our reports full of perplexing SEO jargon, we write personalised report notes, so you understand the value of our work.
Can you provide SEO training to my team?
Absolutely! In fact, we have a dedicated team of Sydney SEO specialists who are on hand to provide bespoke training for you and your team.
If required, we can educate your team members on the entire SEO process from the initial planning stages to the implementation of our SEO tactics and ongoing project management.
You can also engage us to train your team members in one specific area of the SEO process — it’s up to you. We provide online and one-on-one sessions 100% tailored to your business, featuring practical tips and DIY approaches to smaller SEO strategies.
What is off-site SEO?
Off-site search engine optimisation involves the elements outside your website that still impact your rankings, e.g. link building, guest blogging, brand mentions and your Google Business Profile. Our SEO professionals incorporate on-site and off-site SEO into your campaign to improve Google rankings!
What other services do you offer in Sydney?
Aside from our proven SEO strategies and services, we also offer PPC campaigns (e.g. Google Ads), content marketing, social media advertising, and more. Our Sydney SEO specialists will curate a digital marketing strategy that encompasses a mix of these tactics, ensuring you receive the desired results on a budget.
What’s the difference between on-site SEO & technical SEO? Do I need both?
On-site SEO includes content, meta descriptions, page titles, headings and images (including alt-text) — all things you can see on your website. Technical SEO, on the other hand, refers to the elements Google uses to index your website, including page speed and canonicalisation.
Both on-site SEO and technical SEO can impact where your website appears in organic search results.
Our team will incorporate on-site, off-site and technical activities into your SEO strategy to ensure you receive increased organic traffic and sales.
Where can I learn more about SEO?
Want to get up to speed on SEO in your own time? Check out our SEO blog for up-to-date articles from our SEO experts, as well as guides to social media marketing, pay-per-click (PPC) advertising, and more.