Facebook Ads

Analytics and Reporting

At Gorilla we never hide behind smoke and mirrors — unlike some digital marketing agencies we’re more than happy to display our methods and results with pride! We’ll track every cent you spend on your Facebook Ads campaigns and provide you with clear, concise, easy to understand reports on your progress and return on investment.

When it comes to Facebook Ads Brisbane businesses don’t have time — or money — to waste. With our advanced analytics and reporting you’ll see at a glance exactly where your money is going and what it’s doing for your business.

Brand Building

Facebook is a super powerful brand building tool. With an estimated 15 million active users in Australia that’s a huge potential customer base to tap into. Facebook allows you to connect with your audience and for them to connect with your brand. At Gorilla we use a “full funnel” approach to your Facebook Ads which targets audiences based on how aware they are of your brand. We’ve got the top of the funnel (people who haven’t heard of you), middle of the funnel (people who kind of know who you are) and the bottom of the funnel (people who are super familiar with your brand). Using this approach we can grow your brand and turn your audience from unaware to ready to buy.

Instagram Ads

Instagram and Facebook are the Bonnie and Clyde of digital marketing. These partners in crime work in tandem to help brands reach their ideal target audience and each has its own strengths. Facebook is great for building brand engagement and growing sales, while Instagram is great for driving conversions and showcasing products.

We’ll work out what combination of Instagram and Facebook advertising works best for your brand and come up with engaging content that drives big results for your business.

Video Ads

Video ads are one of the most engaging ways to showcase your brand. The added storytelling element of video content makes them far more engaging than a static image and the best part is they don’t have to be expensive to produce. We’ve seen clients get amazing results with simple iPhone videos that cost peanuts to make! Clean, slick professional videos work well too, of course — the main thing is to keep it fresh by changing up your videos regularly.

Lead Generation Campaigns

Lead generation campaigns have one simple goal: to get more people making enquiries to your business. How do we do it? Thanks to Facebook Ads Brisbane businesses can now target the audiences most likely to make an enquiry (using Facebook’s advanced learning capabilities). This means we’ll get your ads in front of the people most likely to need your services! That means more emails, calls and enquiries to your business. Simple.

Product Catalogue Ads

If you’re an ecommerce business that’s not using product catalogue ads you’re leaving money on the table! Product catalogue ads are nothing short of a money making machine. At Gorilla we love using them for remarketing, which involves showcasing products to a potential customer who previously viewed those products on your website, and for cross-selling, which means we’ll show someone a catalogue of products similar to items they’ve bought from you before.

You’ve probably heard that it’s far cheaper to retain a customer than find a new one — that’s where the real value of catalogue ads come in. These super engaging video or carousel-style ads get your brand back in front of people Facebook knows are interested in your products!

Local Awareness Ads

Want to get more local traffic into your business? Facebook Ads is your dream ticket. Thanks to its local targeting capabilities you can get your Facebook Ads in front of potential customers within a defined radius of your business. Say, for instance, you set a radius of 20 miles (Facebook uses US measurements) around your business, your ads will then be shown to people who live within that radius or who have recently visited.

At Gorilla we create Facebook Ads Brisbane locals respond to, helping our clients drive targeted local traffic through their doors.

Facebook Business Manager Setup

At Gorilla we believe in transparency and clarity in everything we do, so you’ll always keep full access to your Business Manager account. We’ll guide you through setting up your Facebook Page and Business Manager account, then help you grant us admin access. Once that’s done you can kick back and leave it to us!

Facebook Ads Account Setup

Once your Facebook Page and Facebook Business Manager account are up and running we’ll set up your Facebook Ads account for you. You’ll then have access to your Facebook Ads account via your Business Manager (you’ll always have access to your account, we never hide anything from our clients!). We can also set up pixel and catalogue for you or assign ourselves admin access if you’ve already got them. Simple!

Organic Facebook Page Advice

We highly recommend combining your paid Facebook Ads campaigns with organic Facebook activity. This means regularly posting engaging, relevant content that your customers want to see. Not only does this increase brand engagement, it also shows customers that your brand is active and that they’re not just being shown your ads for the sake of it.

While we don’t run organic Facebook campaigns as a service we can gladly offer tailored advice, either ad hoc or as a formal strategy. We can put together a detailed Facebook strategy including competitor analysis, posting advice, Facebook Page optimisation and the creation of a posting schedule. When it comes to Facebook Ads Brisbane businesses should be utilising both paid and organic content to get the most bang for their buck.

 Bid Management

A bid in Facebook Ads terms is the amount of money you want to spend on an ad. At Gorilla we tailor your bid management strategies to maximise your results, typically using one of two techniques. We can either set your budget at campaign level, or for a more sophisticated approach we can set the budget at ad set level which gives us more control over which audiences receive which proportion of your advertising budget.

We’ll work with you to come up with the most valuable and effective bid management solution to achieve your goals.

Dynamic Ads

Dynamic ads are one of the most effective ways to convert lookers into buyers. They showcase products to potential customers who’ve already viewed those items on your website, meaning we know they’re already interested in your products and familiar with your brand.

Dynamic ads are great for cross-selling, upselling and even reaching new audiences — put simply, they’re a money making machine!

Lead Gen Ads

Facebook’s lead generation ads are a gold mine for lead gen businesses. Their purpose is to drive customers to click that “email us now”, “make an enquiry” or “call now” button on your website. We can set up these ads in one of two ways. We can either use them to send people to your website where they’ll make an enquiry, or we can put an enquiry form on Facebook which allows them to enter their details directly without having to click through to your website (we find this technique super effective!).

Lead generation campaigns coupled with other Facebook Ads services can be seriously powerful at driving new leads for your business.

Ad Optimisation

At Gorilla we definitely don’t do set and forget solutions — we’re constantly on the ball looking to squeeze the best results out of your Facebook Ads. As part of our ongoing ad optimisation we’ll A/B test your ads to see which combinations get the biggest wins. We’ll also change up your ad creative regularly to keep your ads fresh — audiences tend to switch off if they see the same ads over and over.

A/B Testing of Ads and Creative

We use A/B testing to figure out which combination of visuals and text are getting the best results. We’re all about maximising your return on ad spend and one of the best ways to do that is ensuring you’re putting your best foot (or ads) forward. We’ll change up the video, still images and accompanying text on your ads and test them against each other to see which combination earns the most engagement from your audience.

We’ll use hard data to figure out which ad is driving the best results for your business then we’ll use our findings to get you the best possible return on investment.

Placement Optimisation

Facebook offers a range of locations where we can place your ads, and our Facebook Ads experts will figure out the best placements for your ads based on your goals. Placement options include the newsfeed, right column, Instagram, Marketplace and more. Our Facebook Ads specialists know what works best for each placement location — they know which ones get big wins (hello, newsfeed!) and which ones to avoid like the plague (like instant articles ads).

Our Facebook Ads specialists will manually select the placements where your ads will show and will constantly look for opportunities to get your ads seen and clicked by more customers.

Custom Audiences

One of the main advantages of Facebook Ads is its amazing targeting capabilities. If you’ve already got an email subscriber list we can upload that existing audience into Facebook as a custom audience. And then it gets even better!

We can not only showcase ads to this existing audience list including tailored best-seller and special offer ads based on their preferences, we can also use the data from that audience to create what Facebook calls lookalike audiences. Facebook creates lookalike audiences with similar characteristics and interests to those on your email list, so we’re essentially expanding your existing client base to include people who are highly likely to purchase your products.

Location Targeting

When it comes to targeting locals with Facebook Ads, Brisbane businesses can get amazing results. Facebook’s location targeting capabilities represent a huge opportunity for both ecommerce and lead generation businesses. For lead gen businesses, Facebook allows you to set a geographical radius from your physical store location — anyone inside that radius can then be targeted with your ads. Say, for instance, you run a Brisbane-based plumbing company, there’d be no need to run your ads in Melbourne or Sydney, or even the Gold Coast. You can create a tight targeting radius focused on the suburbs where you offer your services.

If you run an ecommerce business, you can use Facebook’s location targeting to exclude audiences living in areas you don’t ship to. There’s nothing more frustrating for a customer than going through the checkout process, entering their shipping information and finding out you don’t ship to them. Facebook lets you avoid this problem by only targeting your ads to people in areas where you deliver. Remember, this can be changed at any time, so perhaps you may start with capital cities only then as you grow expand to all of Australia and even internationally.

If you need Facebook Ads Brisbane locals will respond to, we’re your Gorillas. Get in touch to find out how our Brisbane Facebook Ads specialists can help you.

Demographics Targeting

With Facebook Ads you can target audiences based on their demographics. When you’ve got hard data on who’s purchasing your products you can target new audiences with the same demographics — the ones who are most likely to buy your products.

Using Google Analytics and Facebook Insights we can find out exactly who’s buying your products and use that data to inform our demographics targeting strategies. For example, if your products are mainly purchased by women aged 25-40, then that’s who we’ll show your ads to. We also consider buying patterns and target different demographics at various times of the year — for instance in the lead up to Valentine’s Day we might target male shoppers looking for gifts if your products are usually purchased by women.

Interest Based Targeting

One of the best things about Facebook Ads is its incredibly precise targeting capabilities. It means you can get your ads in front of the people most likely to buy your products and save yourself from spending money on audiences who aren’t interested. Speaking of interests, interest based targeting is one of the more ingenious ways Facebook Ads lets you target customers.
How does it work?

Say, for example, you’re an ecommerce store selling dresses online. You’ve gone over your analytics data, done your research and created some customer personas. You know your audience is keen on going to the gym, reading Vogue magazine, shopping and reading about politics. You can create an audience tailored to those interests. Plus, if you pair interests with demographics targeting you end up with super-targeted audiences who are highly likely to buy your products.

Behaviour Targeting

Our Facebook Ads specialists can target potential customers based on behavioural data, things such as their purchasing habits, interests, online activities and previous interaction with your website. We can analyse a whole stack of behavioural data and use it to target potential customers who are most likely to buy your products.

Maybe someone browsed your website, added a few items to a cart then didn’t complete the purchase. We can target that person with reminders and incentives to complete the purchase. We can also reward loyal customers with discount codes so they can stock up on their favourites. As you probably know it’s much easier to keep an existing customer than attract a new one, so behaviour targeting represents a great opportunity to target warm audiences and likely new customers.