Conversion Driven Facebook Ads For Brisbane Businesses

We have had the pleasure of working with the team at Gorilla 360 for over three years. Melissa and Nathan are bonafide experts who have been instrumental in the growth of our business.
– Steven Gibbs, Golf World

Trusted by Brisbane clients big and small

Right content, right time, right audience.

We’ll craft impactful ads that resonate with your ideal customers and drive more people to your website.

Your Brisbane Facebook Ads Agency

Forget confusion, feel 100% confident about your Facebook Ads strategy

Free Strategy Session

We’ll dive into your Facebook and Instagram ads and discuss ways to boost your performance. We can talk about your goals and dig into the details including ad creative, audience targeting, conversion tracking, landing pages and more.

Our Services

We’ve got everything covered.

Advanced Customer Targeting

One of the most valuable aspects of a Facebook Ads campaign is its amazing targeting capabilities. Using Facebook Advertising we can target your ideal customers based on their interests, behaviours, demographics and more, all at the click of a button.

We’ll help you define your digital strategy, target your ideal customers, create Ads and reach them with messages and content that send them streaming to your website and your store. Our data-driven approach to social media marketing will see us refining your targeting to get you the most bang for your buck, bringing you more customers for less outlay.

Analytics and Reporting

At Gorilla we never hide behind smoke and mirrors — unlike some digital marketing agencies we’re more than happy to display our methods and results with pride! We’ll track every cent of your advertising spend on your Facebook Ads campaigns and provide you with clear, concise, easy to understand reports on your progress and return on investment.

When it comes to Facebook Advertising Brisbane businesses don’t have time — or money — to waste. With our advanced analytics and reporting you’ll see at a glance exactly where your money is going and what it’s doing for your business.

Brand Building

Facebook is a super powerful brand building tool. With an estimated 15 million active users in Australia that’s a huge potential customer base to tap into. Facebook allows you to connect with your audience and for them to connect with your brand. At Gorilla we use a “full funnel” approach to your Facebook Ads management which targets audiences based on how aware they are of your brand. We’ve got the top of the funnel (people who haven’t heard of you), middle of the funnel (people who kind of know who you are) and the bottom of the funnel (people who are super familiar with your brand). Using this approach to create ads, we can grow your brand and turn your audience from unaware to ready to buy.

Instagram Ads

Instagram and Facebook are the Bonnie and Clyde of digital marketing. These partners in crime work in tandem to help brands reach their ideal target audience and each has its own strengths. Facebook is great for building brand engagement and growing sales, while Instagram is great for driving conversions and showcasing products.

As a social media marketing agency in Brisbane, we’ll work out what combination of Instagram and Facebook advertising works best for your brand and come up with engaging content that drives big results for your business.

Video Ads

Video ads are one of the most engaging ways to showcase your brand. The added storytelling element of video content makes them far more engaging than a static image and the best part is they don’t have to be expensive to produce. We’ve seen clients get amazing results from their Facebook Ads campaigns with simple iPhone videos that cost peanuts to make! Clean, slick professional videos work well too, of course — the main thing is to keep it fresh by changing up your videos regularly.

Lead Generation Campaigns

Facebook lead ad campaigns have one simple goal: to get more people making enquiries to your business. How do we do it? Thanks to Facebook Advertising, Brisbane businesses can now target the audiences most likely to make an enquiry (using Facebook’s advanced learning capabilities). This means we’ll get your ads in front of the people most likely to need your services! That means more emails, calls and enquiries to your business. Simple.

Product Catalogue Ads

If you’re an ecommerce business that’s not using product catalogue ads you’re leaving money on the table! Product catalogue ads are nothing short of a money making machine. At Gorilla we love using them for remarketing, which involves showcasing products to a potential customer who previously viewed those products on your website, and for cross-selling, which means we’ll show someone a catalogue of products similar to items they’ve bought from you before.

You’ve probably heard that it’s far cheaper to retain a customer than find a new one — that’s where the real value of catalogue ads come in. These super engaging video or carousel-style ads get your brand back in front of people Facebook knows are interested in your products!

Local Awareness Ads

Want to get more local traffic into your business? Facebook marketing is your dream ticket. Thanks to its local targeting capabilities you can get your Facebook Advertising in front of potential customers within a defined radius of your business. Say, for instance, you set a radius of 20 miles (Facebook uses US measurements) around your business, your ads will then be shown to people who live within that radius or who have recently visited.

At Gorilla we create Facebook Advertising Brisbane locals respond to, helping our clients drive targeted local traffic through their doors.

Facebook Business Manager Setup

At Gorilla we believe in transparency and clarity in everything we do, so you’ll always keep full access to your Business Manager account and social media pages. We’ll guide you through setting up your Facebook Page and Business Manager account, then help you grant us admin access. Once that’s done you can kick back and leave it to us!

Facebook Ads Account Setup

Once your Facebook Page and Facebook Business Manager account are up and running we’ll set up your Facebook Advertising account for you. You’ll then have access to your Facebook Advertising account via your Business Manager (you’ll always have access to your account and social media pages, we never hide anything from our clients!). We can also set up pixel and catalogue for you or assign ourselves admin access if you’ve already got them. Simple!

Organic Facebook Page Advice

We highly recommend combining your paid Facebook Ads campaigns with organic Facebook activity to make the most of your Facebook advertising spend. This means regularly posting engaging, relevant content that your customers want to see. Not only does this increase brand engagement, it also shows customers that your brand is active and that they’re not just being shown your ads for the sake of it.

While we don’t run organic Facebook campaigns as a service we can gladly offer tailored advice, either ad hoc or as a formal digital strategy. We can put together a detailed Facebook strategy including competitor analysis, posting advice, Facebook Page optimisation and the creation of a posting schedule. When it comes to Facebook Ads Brisbane businesses should be utilising both paid and organic content to get the most bang for their buck.

Bid Management

A bid in Facebook marketing terms is the amount of money you want to spend on an ad. As part of your Facebook ads management at Gorilla, we tailor your bid management strategies to maximise your results, typically using one of two techniques. We can either set your budget at campaign level, or for a more sophisticated approach we can set the budget at ad set level which gives us more control over which audiences receive which proportion of your advertising budget.

We’ll work with you to come up with the most valuable and effective bid management solution to achieve your goals.

Dynamic Ads

Dynamic ads are one of the most effective ways to convert lookers into buyers. They showcase products to potential customers who’ve already viewed those items on your website, meaning we know they’re already interested in your products and familiar with your brand.

Dynamic ads are great for cross-selling, upselling and even reaching new audiences — put simply, they’re a money making machine!

Lead Gen Ads

Facebook’s lead ads are a gold mine for lead gen businesses. Their purpose is to drive customers to click that “email us now”, “make an enquiry” or “call now” button on your website. We can set up these lead ads in one of two ways as part of your Facebook marketing strategy. We can either use them to send people to your website where they’ll make an enquiry, or we can put an enquiry form on Facebook which allows them to enter their details directly without having to click through to your website (we find this technique super effective!).

Facebook lead ad campaigns coupled with other Facebook Ads services as part of your digital campaigns can be seriously powerful at driving new leads for your business.

Ad Optimisation

At Gorilla we definitely don’t do set and forget solutions — as a digital agency we’re constantly on the ball looking to squeeze the best results out of your Facebook Advertising. As part of our ongoing ad optimisation we’ll A/B test your ads to see which combinations get the biggest wins. We’ll also change up your ad creative regularly to keep your ads fresh — audiences tend to switch off if they see the same ads over and over.

A/B Testing of Ads and Creative

We use A/B testing to figure out which combination of visuals and text are getting the best results. We’re all about maximising your return on ad spend and one of the best ways to do that is ensuring you’re putting your best foot (or ads) forward. We’ll change up the video, still images and accompanying text on your ads and test them against each other to see which combination earns the most engagement from your audience.

We’ll use hard data to figure out which ad is driving the best results for your business then we’ll use our findings to get you the best possible return on investment.

Placement Optimisation

Facebook offers a range of locations where we can place your ads, and our Facebook marketing experts will figure out the best placements for your ads based on your goals. Placement options include the newsfeed, right column, Instagram, Marketplace and more. Our professional Facebook Ads specialists know what works best for each placement location — they know which ones get big wins (hello, newsfeed!) and which ones to avoid like the plague (like instant articles ads).

Our professional Facebook Ads specialists will manually select the placements where your ads will show and will constantly look for opportunities to get your ads seen and clicked by more customers.

Custom Audiences

One of the main advantages of Facebook Advertising is its amazing targeting capabilities. If you’ve already got an email subscriber list we can upload that existing audience into Facebook as a custom audience. And then it gets even better!

We can not only showcase ads to this existing audience list including tailored best-seller and special offer ads based on their preferences, we can also use the tracked conversion data from that audience to create what Facebook calls lookalike audiences. Facebook creates lookalike audiences with similar characteristics and interests to those on your email list, so we’re essentially expanding your existing client base to include people who are highly likely to purchase your products.

Location Targeting

When it comes to targeting locals with Facebook Advertising, Brisbane businesses can get amazing results. Facebook’s location targeting capabilities represent a huge opportunity for both ecommerce and lead generation businesses. For lead gen businesses, Facebook allows you to set a geographical radius from your physical store location — anyone inside that radius can then be targeted with your ads. Say, for instance, you run a Brisbane-based plumbing company, there’d be no need to run your ads in Melbourne or Sydney, or even the Gold Coast. You can create a tight targeting radius focused on the suburbs where you offer your services.

If you run an ecommerce business, you can use Facebook’s location targeting to exclude audiences living in areas you don’t ship to. There’s nothing more frustrating for a customer than going through the checkout process, entering their shipping information and finding out you don’t ship to them. Facebook lets you avoid this problem by only targeting your ads to people in areas where you deliver. Remember, this can be changed at any time, so perhaps you may start with capital cities only then as you grow expand to all of Australia and even internationally.

If you need Facebook Ads Brisbane locals will respond to, we’re your Gorillas. Get in touch to find out how our Brisbane Facebook Advertising specialists can help you.

Demographics Targeting

With Facebook Ads you can target audiences based on their demographics. When you’ve got hard data on who’s purchasing your products you can target new audiences with the same demographics — the ones who are most likely to buy your products.

Using Google Analytics and Facebook Insights we can find out exactly who’s buying your products and use that data to inform our demographics targeting strategies. For example, if your products are mainly purchased by women aged 25-40, then that’s who we’ll show your ads to. We also consider buying patterns and target different demographics at various times of the year — for instance in the lead up to Valentine’s Day we might target male shoppers looking for gifts if your products are usually purchased by women.

Interest Based Targeting

One of the best things about Facebook Advertising is its incredibly precise targeting capabilities. It means you can get your ads in front of the people most likely to buy your products and save yourself from spending money on audiences who aren’t interested. Speaking of interests, interest based targeting is one of the more ingenious ways Facebook marketing lets you target customers.
How does it work?

Say, for example, you’re an ecommerce store selling dresses online. You’ve gone over your analytics data, done your research and created some customer personas. You know your audience is keen on going to the gym, reading Vogue magazine, shopping and reading about politics. You can create an audience tailored to those interests. Plus, if you pair interests with demographics targeting you end up with super-targeted audiences who are highly likely to buy your products.

Behaviour Targeting

Our Facebook Ads specialists can target potential customers based on behavioural data, things such as their purchasing habits, interests, online activities and previous interaction with your website. We can analyse a whole stack of behavioural data and use it to target potential customers who are most likely to buy your products.

Maybe someone browsed your website, added a few items to a cart then didn’t complete the purchase. We can target that person with reminders and incentives to complete the purchase. We can also reward loyal customers with discount codes so they can stock up on their favourites. As you probably know it’s much easier to keep an existing customer than attract a new one, so behaviour targeting represents a great opportunity to target warm audiences and likely new customers.

Attract more customers

New customers are out there — you just have to connect with them! We’ll make it happen with a clear Facebook Ads strategy guaranteed to deliver more customers and grow your business, fast.

A Facebook Ads agency that does it all

Reach more customers and grow your sales with the kind of Facebook Ads Brisbane businesses can trust

As the world’s most-used social media platform, Facebook represents a huge opportunity to tap into your target audience. With over 15 million active users in Australia along there’s a colossal pool of potential customers for you to cast a line into. Facebook Advertising is one of the most effective and measurable ways to grow your business. Thanks to its incredible audience targeting capabilities you can invest your hard earned cash where it’ll make the most impact.

At Gorilla 360 our dedicated Facebook Ads specialists manage Facebook Advertising campaigns for a diverse range of businesses, everyone from fitness brands and retail to financial institutions and law firms — no matter what industry you’re in, we can help you reach your ideal audience.

Get real results from the Brisbane Facebook Ads agency that crushes confusion and provides real clarity

We take care of every aspect of your Facebook Ads campaigns including audience targeting, brand building, campaign creation, account setup, creative, optimisation and organic content advice. Sure, we offer a comprehensive Facebook Ads service, and yes we get incredible results for our clients, but it’s how we do it that makes us different.

Gorilla 360 has grown on the back of honesty, transparency and doing the right thing by our clients. That means 100% clarity in everything we do. You’ll always know exactly what we’re doing and why we’re doing it — unlike some agencies we’ll never keep you in the dark!

If you’re keen to find out how we can help you grow your business book in a chat with us today.

Need a Brisbane Facebook Ads agency that’ll help you smash your goals? We’re the Gorillas for you!

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Confusion is costing you

Find out exactly where to invest and grow your business faster with a clear Facebook Ads plan.

Clarity brings growth

Everything’s easier when you’ve got a clear plan. Send customers flocking to your business with strategic Facebook Ads.

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Got a project? Let’s chat

Tell us a little about your business and we’ll be in touch, fast.

Popular Questions

Short answer? Yes! Facebook Advertising is the dream ticket for just about every business out there. Whether you want to build awareness within your target market, attract new customers or promote your products or services, all while building genuine connections with your customers then Facebook marketing is for you.

In Australia alone Facebook’s user base is over 15 million people — that’s a huge potential customer base to tap into! Plus, you can expand your reach with Instagram ads, too. Facebook marketing can work for both ecommerce and lead generation businesses, delivering great return on investment and growing your brand in one fell swoop.

Looking for amazing Facebook Ads, Brisbane businesses? We’re your Gorillas! Get in touch to find out how we can help you grow your business with our expert, tailored and BS-free Facebook marketing services.

Facebook Ads can definitely deliver great ROI. Your return on investment from your Facebook marketing will depend on several factors including the industry you’re in and how competitive it is, the types of products or services you offer, the size of your target market and the effectiveness of your website.

Some of the biggest and most well-known brands in the world use Facebook marketing — but they can work equally well for small businesses. We see the best ROI from bottom of funnel Facebook Ads — that is, ads targeted at audiences who are highly familiar with your brand.

We’ve driven amazing Facebook Ads ROI for businesses throughout Brisbane, Queensland and all of Australia, and we can help get great results for you, too.

Facebook marketing can get brilliant results — but only if you know how to use it, and if you’ve got the time to invest in getting it right. Using a Brisbane Facebook Ads agency like Gorilla takes the burden of Facebook marketing off your plate and off your mind and lets you get on with running your business — plus, it guarantees you’ll get the best possible return on your investment.

As a certified Facebook Ads Partner Agency we’ve managed Facebook marketing campaigns for countless businesses and our Facebook Ads specialists know the ins and outs of Facebook like the back of their hands. It makes sense to hire a dedicated, highly trained professional to get the job done, especially when it involves driving sales and growth for your business.

When you work with us you’ll get a 100% clear plan on how we’re going to grow your business through Facebook Ads along with honest, ongoing reporting and the all important amazing results.

Put simply, if you want to feel confident about your future business growth and see the best possible return on your investment, then you should use a Facebook Advertising agency.

Yes! Facebook Ads can work for virtually any business — lead generation, ecommerce, local, national or international, no matter your size, scope or scale Facebook marketing can help you build brand awareness with your target audience and send your enquiries, sales and profits skyrocketing.

Like many of our favourite marketing tools we see the best results when Facebook marketing is used in conjunction with other digital marketing strategies like Google Ads and SEO — plus, having a great website massively helps! If you’ve got a user-friendly website coupled with solid digital marketing then Facebook Ads will definitely accelerate your business growth.

That’s a great question and one we get asked a lot. There are a few factors which influence the amount you should spend on your Facebook Ads including the size of your target market, the types of products or services you provide, whether you’re targeting local, national or international audiences, your available marketing budget and the value and margin of your products.

Our clients spend anywhere from a thousand up to tens of thousands of dollars per month on their Facebook Ads, but how much you should spend depends on your goals and your individual business. The key metric we use to measure your Facebook Ads success is ROAS, or return on ad spend. We’ll work with you to come up with a strategy that gets you the best possible ROAS while working within your budget.

Short answer? Both.

Our clients get the best results when using Facebook and Google Ads together. Facebook Ads are great for building brand awareness and educating your target market on your products or services. With Facebook Ads we can build trust in your brand and make potential customers more likely to buy your products once they’re ready to make a purchase.

Meanwhile Google Ads allow us to target customers who are actively looking to buy. Typically, when someone searches for a product or service on Google they’re either actively researching or ready to make a purchase — this is when it’s crucial to get your products in front of those potential customers.

Using multiple marketing and advertising channels in tandem creates a snowball effect where the benefits from one method feeds into another and we see fantastic growth, sales and results — much faster than when using Facebook Ads or any other marketing channel in isolation.

When it comes to Facebook Ads Brisbane businesses typically do best when they pair them up with Google Ads and other digital marketing services like SEO.

Yes, we are a certified Facebook Ads Partner Agency.

What does that mean for you?

It means when you work with Gorilla you’re working with a Brisbane Facebook Ads agency that has a direct line to Facebook and access to all the latest developments along with privileged industry insights — all of which means we deliver top-tier Facebook Ads services that get the best possible results.

We’re one of only a handful of Facebook Ads Partner Agencies in Australia, so if you’re after the kind of Facebook Ads Brisbane businesses can count on to get real results backed up by powerful industry insights, we’re the agency for you.

Sure can! In fact, we’re a Shopify partner agency.

We’ve been working in the ecommerce marketing space for over a decade and we’ve helped more clients with Shopify websites than you’ve had hot dinners. As Shopify specialists we can take care of everything from setting up tracking and product feeds to ongoing management and optimisation of your Facebook Ads.

As Shopify and Facebook Ads partners we’ve got the dual expertise to drive amazing results for clients — and we do it everyday! We can help you too. Get in touch for expert Facebook Ads Brisbane Shopify clients can count on.

Absolutely.

We’re official Neto marketing partners and we’ve helped countless Neto clients get amazing results from their Facebook Ads. We can help you configure your product feed from Neto through to Facebook and help you utilise features like dynamic product ads to drive a strong return on your investment.

For the kind of Facebook Ads Brisbane Neto clients need to send their sales through the roof get in touch with us today.

If you want a certified Facebook Ads Partner agency on your side who’ll show you exactly how to grow your business, then you should choose Gorilla. Here at Gorilla HQ we do things a little differently. Unlike many Facebook Ads agencies who intentionally leave clients in the dark, we make it our mission to bring 100% clarity to our services.

What does that mean for you?

It means we’ll never bamboozle you with marketing waffle and jargon. It means you’ll get laser-focused data-driven results. It means you’ll find out exactly how to grow your business and receive the education you need to make it happen.

Most of all it means you’ll get real results. More customers, more sales, more revenue. Simple!

We’ve been helping clients grow their businesses since 2010 and over the years we’ve helped countless clients from a wide range of industries achieve — and exceed — their goals, helping online stores scale their sales from zero, to hundreds to thousands of sales per month. We’ve grown on the back of honesty and transparency in everything we do, and that’s our guarantee to you. Less confusion, more results.