Linkedin Advertising
Clients
Trusted LinkedIn Ads Agency
Generate high quality leads with guidance from our experienced LinkedIn specialists
Free Strategy Session
Learn how to boost your sales and improve your online presence with your free digital marketing strategy session. We’ll look at your website, Google rankings, social advertising activities (like Meta and LinkedIn) and more, and discuss opportunities to grow your revenue.
- 100% obligation free – no strings attached
- Detailed analysis of key digital marketing factors
- Valuable insights into your current performance
- Practical recommendations on improving your digital marketing performance
Our Services
We’ve got everything covered.
Strategic Audience Targeting
Our experts create highly targeted campaigns based on industry, job title, company size, and more, ensuring your business’s message reaches the right audience.
Our strategy not only maximises your reach but also ensures that every advertising dollar is spent effectively. We’re dedicated to fine-tuning your targeting to reach more of the right customers while carefully managing your budget to meet and exceed your ROAS goals.
High Quality B2B Lead Generation
LinkedIn is great for producing qualified lead generation through its precise targeting options, enabling you to reach professionals based on job titles, industries, and demographics.
It doesn’t just reach audiences at the right time but in the right place – users are in work mode when they’re on LinkedIn and are more likely to engage with your content.
Lead Forms and Downloadable Resources
Leverage lead forms to seamlessly capture crucial information from potential leads, expediting the process and ensuring higher-quality conversions.
Offering downloadable resources like industry reports or guides entices engagement and positions your business as a thought leader, driving credibility and trust among your target audience.
These strategic approaches on LinkedIn maximise efficiency and deliver tangible results for businesses seeking to enhance their lead-generation efforts.
Educational Content and Brand Awareness
Deliver informative content, such as articles or videos, to targeted audiences. These ads not only provide value to viewers but also establish your brand as a knowledgeable authority in its industry, fostering trust and credibility among LinkedIn users.
Calls-to-action
Steer your target demographic towards definitive actions—site visitation, resource acquisition, or service registration—by utilising direct call-to-action prompts within your LinkedIn advertising campaigns. Utilising calls-to-action in LinkedIn remarketing amplifies conversion rates and facilitates attaining your strategic marketing goals.
Recruitment Ads
Tap into our team’s LinkedIn expertise for recruitment ads that zero in on your ideal candidates by job titles, industries, and demographics.
We’ll spotlight your company’s culture and perks while ensuring your job postings shine, effortlessly attracting top talent to your doorstep.
Organic LinkedIn
We’ll help you make the most of your paid LinkedIn activity with organic social advice. Maintaining a strong organic presence is crucial to the success of your paid advertising, and for building professional connections, establishing thought leadership, and showcasing expertise.
By regularly sharing valuable content, engaging with your network, and participating in relevant discussions, you can enhance your visibility, attract potential clients or employers, and foster meaningful relationships within your industry.
Content Planning
Content planning on LinkedIn is essential for maintaining consistency, relevance, and engagement.
We’ll develop a structured plan for your LinkedIn content, including a schedule, creative strategy, and optional blog integration. We’ll ensure your messaging is consistent and relevant by carefully planning when and what to post, aligning it with your creative strategy, and optimising timing and format.
Popular Questions
How can LinkedIn ads benefit my business compared to other platforms?
LinkedIn ads offer unique advantages for your business.
With access to over 774 million professionals worldwide, precise targeting options, and diverse ad formats, you can effectively reach decision-makers and B2B buyers. This leads to quality lead generation, enhanced brand awareness, and credibility-building among professionals.
LinkedIn ads provide a powerful platform to reach a professional audience, promote brand authority, attract talent, and drive business growth.
What budget should I allocate for LinkedIn advertising?
The budget you allocate for LinkedIn advertising depends on several factors, including your business goals, target audience, campaign objectives, and the competitiveness of your industry.
To determine a more specific budget, consider factors such as:
- Campaign Goals: What specific results are you aiming for? The budget will vary for lead generation campaigns versus brand awareness campaigns.
- Audience Size: The larger your target audience, the more budget you might need to reach them effectively.
- Competition: In highly competitive industries, you may need a larger budget to stand out among other advertisers.
- Ad Format: Different ad formats have varying costs. Video ads, for example, tend to be more expensive than text ads.
- Duration: How long do you plan to run the campaign? A longer campaign duration will require a larger budget.
How can we measure the success of our LinkedIn ads?
Measuring the success of your LinkedIn ads involves tracking various metrics such as engagement, conversions, click-through rates, and return on investment (ROI). These metrics provide valuable insights into the effectiveness of your ad campaigns and help determine whether they’re achieving your desired objectives.
At Gorilla 360, we can assist you in defining what success looks like for your specific goals, whether it’s increasing brand awareness, generating leads, or driving website traffic. By analysing these metrics, we can optimise your LinkedIn ads to maximise their impact and ensure you get the most out of your advertising efforts.
What types of ad formats are most effective on LinkedIn for generating leads or brand awareness?
On LinkedIn, different ad formats work best for different goals.
Videos are key to boosting brand awareness and educating your audience.
Lead forms generate leads by offering downloadable resources or seminar sign-ups, while testimonials and case studies are excellent for building trust.
Can LinkedIn ads help with recruiting efforts?
Absolutely! LinkedIn ads can be incredibly effective for recruitment purposes.
They allow you to target specific demographics, job titles, and industries, ensuring your job postings reach the right audience.
You can showcase your company culture, benefits, and career opportunities to attract top talent. With features like sponsored job postings and targeted messaging, LinkedIn ads provide a powerful platform for recruiting the best candidates for your team!