Google Ads Brisbane

What is search marketing?

As the name suggests, search advertising refers to ads that turn up as a search result when potential customers enter search terms, also known as keywords, into Google. Search advertising is also called search engine marketing (SEM) or pay-per-click (PPC) as you pay a fee for each “click” to your website.

Search advertising is great for driving highly targeted traffic to your website and your storefront as it targets those most likely to be interested in your product or service. If you’re after a Google Ads agency in Brisbane who’ll get your ads in front of the right audiences, we’re the Gorillas for you.

Contact us for online advertising that gets results. We’re the top digital marketing agency in Brisbane!

Google Shopping

For ecommerce retailers Google Shopping is nothing short of a goldmine. Google Shopping allows retailers to display engaging product images and descriptions across the Google Display Network including Google search results, Gmail, YouTube and thousands of partner websites.
We’ve helped our ecommerce clients drive huge returns thanks to the unique capabilities of Google Shopping.

Need a Brisbane Google Ads agency who’ll help you harness the power of Google Shopping and get your ecommerce business firing on all cylinders? We’re your Gorillas! We’ll help with everything from Google Shopping set up and CMS integration to ongoing management, bidding, testing and reporting.

Learn more about our Google Shopping Services.

Google Shopping Management

Leave your Google Shopping account to us and get on with running your business. At Gorilla we’ll handle the ongoing management and refinement of your Google Shopping account, taking care of everything from managing your Google Merchant Centre to monitoring your feed and updating your ads based on the latest Google updates.

Remarketing

We’re huge fans of remarketing at Gorilla. This inexpensive advertising technique allows us to reach out to interested customers and get them back to your store. For instance, if someone views products on your website and ads them to a cart but doesn’t buy them, we can target them with remarketing ads that encourage them to complete the purchase.

When it comes to Google Ads Brisbane businesses of all sizes can benefit from remarketing. It targets warm audiences who are already aware of and interested in your products, making them much more likely to buy than cold audiences.

Google Display Ads Brisbane

There are over 2 million partner websites across the Google Display Network (GDN) — that’s a huge customer base to tap into. At Gorilla we can help you build brand awareness with your target market using the unique capabilities of the GDN. Our Google Display Ads services include ongoing testing and refinement to ensure your ads are performing at the highest possible level.

Monthly PPC Management

We’ll manage your Google Ads pay-per-click (PPC) account on a monthly basis providing budget optimisation, campaign optimisation, keyword and ad management, while constantly monitoring, updating and refining your campaigns to get you the best results. All our decisions are data driven, based on the wealth of information Google provides us. We’ll provide you with monthly reports on your progress, success and opportunities.

PPC Health Checks

When it comes to Google Ads Brisbane businesses need different levels of management depending on their size, scope and internal team.

For small businesses, businesses with in-house pay-per-click (PPC) specialists or those with smaller advertising budgets, we can provide a quarterly PPC health check service. This involves preparing an itemised report of suggestions to refine and improve PPC campaigns every three months. We also perform all of our monthly PPC management tasks, just on a quarterly basis.

Keyword Management

Keywords are what help customers find and connect with your business, so ensuring your keywords perform at their best is crucial to your Google Ads success. At Gorilla we constantly review your keywords, find new ones and eliminate underperforming keywords to make sure your campaigns stay relevant and effective while optimising your keyword bids to maximise your ROI.

Ad Management

Effective ad creation and management is key to Google Ads success. As a full service Google Ads agency we offer expert copywriting and ad design services to create ads that will deliver your brand message and get you great results.

We use A/B testing to ensure we’re using the most effective ad creative, enhancing your click-through rate, growing sales and improving conversion. Ad extensions like prices, sitelinks, callouts, promotions and location information also help optimise your ad performance. We don’t rest once your ad is live but continually manage and improve its performance.

Reporting and Analysis

At Gorilla we’re all about clarity, and one of the most important aspects of our transparent service is our reporting. We’ll provide ongoing reports and analysis of your Google Ads performance, including what we’ve achieved and what we have planned for the coming month. We don’t hide behind waffle or jargon, you’ll get plain English reporting that’s comprehensive and easy to understand.

Dynamic Search Ads

Ecommerce websites can stock thousands or even tens of thousands of products, which makes creating ads for every product a logistical nightmare. Thankfully, Dynamic Search Ads exist to do all the heavy lifting for you. How do they work?

1. Google matches the most relevant page on your website with keywords entered into its search bar
2. Google generates a headline based on the query
3. Google ads descriptions related to your page and links directly to your website

What this adds up to is more traffic with minimal hands-on work required. What’s not to love?

CTR Optimisation

Click-through rate (CTR) is a metric used to determine your keywords’ performance using a ratio that shows the rate at which people who see your ad end up actually clicking it. CTR optimisation is the process of making that number as high as possible. CTR helps improve your ad rankings by improving the quality of your ads (Google is a big fan of high quality ads).

At Gorilla we’ll use all the strategies and techniques in our arsenal to enhance your clicks and conversions while still keeping your customers’ experience in mind.

Google Partnership

At Gorilla we’ve been certified Google Partners for nearly 10 years. This special relationship with Google gives us access to expert advice straight from the source along with top tier customer support. As a Gorilla client you’ll feel the benefits of our Google Partnership too, with early access to Google’s beta features and advanced knowledge on all the latest Google Ads best practices.

Account Audit

At Gorilla we perform comprehensive Google Ads account audits, reviewing and assessing the effectiveness of your current Google Ads strategies. We consider a wide range of factors in our analysis including:

• Campaign structure
• Performance indicators
• Quality scores
• Click-through rates
• Ad conversion rates
• Keyword performance
• Reviewing negative keywords
• Product performance and
• Merchant Center account health
• Product feed issues

We’ll identify what’s working, what needs improvement and describe opportunities for future growth. If you’re unsure about the effectiveness of your current Google Ads account, get in touch to find out more about how we can help.

Video Ads

Keep your audience gripped and engaged with highly effective video ads. Ideal for businesses looking to build brand awareness and provide detailed information on their products, video ads are proven to be highly effective in both catching and holding the attention of potential customers.

Google Video ads are run through YouTube and can include in-stream ads, video discovery ads, bumper ads, outstream ads and masthead ads.

At Gorilla we can help with everything from creating a video ads strategy to collaborating with creative professionals to make effective video content that will get great results for your business.

Online Brand Building

Google Ads is one of the most measurable, effective ways to build your brand online. Thanks to its vast reach and strong audience targeting capabilities, Google Ads helps you get your brand message out to more people, and specifically people who are likely to want your product or service.

Some of the ways we use Google Ads to build your brand include:

• Search Ads — by showing your search ad in Google results for searches relating to your product or service — even if your brand name isn’t used
• Youtube — communicating your brand message through the highly engaging medium of video across a range of websites via YouTube
• Display Network — the Display Network consists of a huge variety of websites and Google locations, all of which can be utilised to spread your brand message

Through online brand building you can generate more organic traffic to your site, greater brand interest and increased credibility within your marketplace.