Social Media Agency Melbourne

The social media agencyMelbourne businesses can count on for success

Gorilla 360 are always willing to work with you on what works best for your business and teach you along the way, so you can assist with ongoing works whilst they focus on the bigger picture allowing us to achieve more in time and budget.

– Vanessa Mcnicol-Wood

Clients

Connect with your audience

Our dedicated social media managers will find out what your customers want to see and deliver engaging messages, images and videos that make a lasting impression. We have graphic designers on-hand who can create eye-catching assets that represent your brand’s personality to a tee.

Your Melbourne social media agency

Generate more buzz about your brand with our social media specialists in Melbourne

How we get results

STRATEGISE

We’ll get to know your business and your customers, develop key messaging and deliver a data-driven strategy that connects you with your ideal audience.

EXECUTE

We’ll use art and science, creative thinking and laser-focused targeting to deliver real results and help you reach your goals.

OPTIMISE

We don’t set and forget. Our hard-working specialists will continually revisit, revamp and revitalise your strategy to get the best possible outcome.

Facebook

Instagram

TikTok

Our Services

We’ve got everything covered.

Organic social strategies

You don’t have to spend mountains of cash on social media advertising to make a meaningful connection with your target audience. Our organic social media team crafts captivating content and leverages relevant hashtags to make that connection, maximising the visibility of your brand, establishing trust, and ultimately driving sales.

Let’s be real: creating an effective organic strategy takes time and dedication. It’s crucial to stay on top of the latest digital advertising trends and algorithm updates to guarantee success. Our team will do the research and legwork for you so that you can spend more time on your business and less time getting lost in marketing jargon.

Paid social strategies

As a full-service social media marketing agency in Melbourne, we offer social media management for paid strategies, including Meta Advertising. We understand the importance of creating a cohesive, consistent message across organic and paid campaigns — let’s collaborate and develop an organic social strategy that complements your paid social campaigns, generating more buzz for your brand.

Your business objectives are at the core of our approach. We’ll align your paid social media strategies with your goals, ensuring it attracts the right customers to your website and achieves optimal results.

Content calendars

Developing an organic social media content calendar is an effective approach to maintaining a stream of captivating and interactive content for your followers. The first step is understanding your social media goals and who you want to target — this is crucial for content creation and scheduling decisions.

Next, we’ll book a brainstorming session to create exciting and relevant ideas for your social media posts. Whether showcasing new products, offering sneak peeks, or delivering educational and entertaining content, we’ll incorporate these ideas into your organic content calendar.

Once we consolidate these ideas into a comprehensive document, we utilise advanced social media scheduling tools to plan and schedule your posts strategically. This ensures your content is consistently shared across all your social media channels at optimised times, maximising its reach and engagement among your active audience.

TikTok

Our digital marketing team is well-versed in the art of crafting TikTok content that speaks volumes about your brand.

To kickstart your TikTok, we start with strategic recommendations customised to your brand, ensuring every video you post is optimised for success. We’ll offer valuable content ideas to help your videos stand out from the crowd, whether you want to produce educational content, entertaining skits, or an exciting blend of both.

Plus, our team will provide professional recommendations and advice on how to reach your ideal audience and grow your organic following effectively.

Graphic Design

At Gorilla, we know that clever copywriting needs to be matched with equally eye-catching graphic design.

Our team of seasoned graphic designers specialise in creating stunning visuals tailored specifically for social media. Working closely with your team, we’ll take a deep dive into your brand’s style, voice, and messaging to create custom images, videos and GIFs that harmonise with your branding perfectly.

Our repertoire spans static graphics to animated videos, ideal for Instagram stories, TikTok videos, and Meta posts. Using the latest design tools and techniques, we’ll ensure your content rises above the noise of a crowded digital landscape.

Social media campaigns

Struggling to make an impact on social media? Our team of social media specialists is here to provide the expertise you need to strategise, implement, and oversee phenomenal social media campaigns to propel your brand to new heights.

We’ll develop captivating campaigns that stop your followers mid-scroll, resulting in increased engagement, followers, and sales. With our social media management services, you can develop a loyal following and witness a remarkable surge in brand awareness.

Social media management

Our Melbourne social media agency is dedicated to providing comprehensive solutions tailored to your business goals. From careful planning and content creation to executing strategic campaigns, we’ll collaborate with you every step of the way.

Our team will take care of all aspects of social media management, including brainstorming content ideas and overseeing the day-to-day management of your accounts. With us handling your social media efforts, you can shift your focus to what you do best — running your business.

Blogging

Aside from eye-catching images and memorable videos, blogging is a valuable tool for generating traffic, engagement, and sales across all social media platforms. You can set yourself up as a thought leader in your industry with a well-researched, planned and written blog, and our copywriters are here to make it happen.

Our primary focus is on developing valuable, informative, and entertaining blogs that cater specifically to your customers’ interests and needs. Plus, by using the most relevant keywords and the latest SEO techniques, our copywriters can optimise your content for excellent visibility in Google’s search results. You’ll increase your visibility across multiple platforms, all while fostering a closer connection with your audience.

Award-winning social media marketing agency in Melbourne

Our social media marketing services are designed to build incredible brand awareness, no matter what platform you favour

Having engaged Gorilla 360 on a number of projects and campaigns, we are very happy with their service, expertise and professionalism. Their ability to deliver great results, understand and represent our brand and to flexibly work within our, at times, tight deadlines are just some of the reasons why we love working with the Gorilla 360 team.

Hunter Valley Wine & Tourism Association

How often should I post on social media?

Finding the ideal posting frequency for your brand may vary, but we generally recommend maintaining a posting schedule of at least 1-3 times per week to keep your audience engaged.

While posting multiple times a day might be suitable for influencers, it may not provide significant value to your brand. The is consistency and delivering high-quality content that resonates with your audience. In doing this, you can create a strong connection with your followers, establish a memorable brand identity, and ultimately drive increased sales.

Remember, it’s quality over quantity when it comes to social media posting. Focus on delivering valuable and engaging content on a consistent basis to maximise your brand’s impact.

Should I get a Tik Tok business account?

It depends on how much time you’ve got on your hands! Regular TikTok posters have a higher chance of going viral, but their videos require a lot more effort. To establish a strong presence on TikTok, posting multiple times daily and staying up-to-date with the latest trends is crucial.

TikTok business accounts are less time-consuming but also have lower chances of going viral. Regardless of the account, the key metric is view time — the platform prioritises engaging content that encourages users to spend more time on the app.

At the moment, TikTok users can quickly identify and scroll past ads, so it’s important to focus on creating content that feels authentic, fun, and engaging.

We recommend having a dedicated “face” of your business using a personal account. For example, a dentist could have a personal account sharing a mix of tips and trending videos unrelated to dentistry. This approach establishes a personal connection with your audience and makes your brand more relatable.

Is social media marketing right for my business?

Absolutely! Regardless of the size of your business, a strong social media presence is crucial for building trust and credibility with your audience.

When customers come across a paid ad from your brand, one of the first steps they’ll take is to explore your socials. These accounts provide insights into your brand’s personality and values — neglected or poorly managed social media accounts can be a major deterrent for potential customers.

Your social media presence serves as a platform to share your brand’s authenticity and create a dedicated following. By regularly sharing updates, offering valuable content, and actively engaging with your audience, you can establish your brand as a trusted authority in your industry.

What social media platform should I be using?

There’s no one-size-fits-all answer to this question, but a general guideline is to combine paid ads with organic content on the same platform. This helps establish your brand’s presence and expand your reach to a wider audience.

Meta offers excellent opportunities to build brand awareness and connect with customers, but its user base tends to skew towards an older demographic.
Instagram is more popular with millennials.
LinkedIn is highly effective for B2B marketing and can also support your recruitment efforts.
For businesses with the time to create engaging videos, TikTok is ideal for showcasing your brand’s personality and creativity.
Pinterest is perfect for brands that offer visually appealing products and services, like lifestyle brands, fashion, and children’s products.

Tailoring your social media strategy to the strengths and characteristics of each platform can provide impactful results and help you engage with your target audience.

Got a project? Let’s chat

Tell us a bit about your business goals and social media objectives and we’ll be in touch! We’ll have a quick chat to see if we’re a good fit, and then we’ll get the ball rolling.

Social Media Agency Melbourne

Connect with your audience

Generate more buzz about your brand with our social media specialists in Melbourne

Organic social strategies

Paid social strategies

Content calendars

Meta

LinkedIn

Pinterest

TikTok

Graphic Design

Social media campaigns

Social media management

Blogging

How often should I post on social media?

Should I get a Tik Tok business account?

Is social media marketing right for my business?

What social media platform should I be using?

SEO & Content

Advertising

Strategy

Get to Know Us

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