SEO Copywriting

Fantastic service, good communication, job done well, couldn’t be happier.
– Matt Beaver, Carry Them Close


Great for SEO rankings, great for customers

An SEO specialist and a professional copywriter collaborate to maximise each project’s success. The result? Compelling copy that converts customers and drives SEO results simultaneously.

Professional website copywriting services

Expert website copywriting services from the team that crushes confusion

How we get results


We’ll get to know your business and your customers, develop key messaging and deliver a data-driven strategy that connects you with your ideal audience.

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We’ll use art and science, creative thinking and laser-focused targeting to deliver real results and help you reach your goals.

We don’t set and forget. Our hard-working specialists will continually revisit, revamp and revitalise your strategy to get the best possible outcome.

Our Services

We’ve got everything covered.

Keyword research and advice

If you want to reach the dizzying heights of website rankings, you’ll need a deep understanding of what your customers are searching for. The Gorilla team leverages industry-leading tools and over a decade of keyword research experience to find the right keywords to maximise results and connect with your target audience.

SEO copywriting for new websites

Got a new website on the way? Need copy fast? We can help. Our SEO copywriting team is on hand to prepare compelling copy for your new website – whether it’s your first or your tenth. Our comprehensive briefing process gives us a deep understanding of your business, tone of voice, key selling points, and much more. The result is powerful copy that speaks directly to your ideal customers, expresses your brand’s voice and wins brownie points with search engines.

Content gap analysis

Our SEO strategists and copywriters will identify the content required to create a truly memorable customer experience. We can help you identify the core topics that will attract your ideal customer and nurture them towards purchase. We strategically analyse competitors and keyword search volumes to generate topics that will supercharge website traffic, engagement and sales.

Product copywriting for ecommerce websites

Writing copy for product pages is a mammoth task — quite often, there are 1000s of products per store! It’s critical to maximise every single product page for Google search and communicate each product’s key selling points to customers. Luckily, you don’t have to do it all yourself. We’ve helped countless ecommerce stores write compelling copy that not only ranks but ultimately, sells.

Copywriting for service-based businesses

Why should customers choose you over your competitors? As a service-based business, you need quality copy that inspires confidence and builds trust. Our in-house website copywriting team crafts unique, effective copy for just about every industry you can imagine. No matter your industry, we can turn your big ideas into copy that gets results.

Blog copywriting

Blog writing (or long-form copywriting) is a powerful way to increase website traffic, develop relationships with potential customers and showcase your expertise. Our specialist writers can help you develop a strategic topic plan and even write blog posts on your behalf. We can also provide high-quality imagery and creative infographics that will help make your content stand out from the crowd (and even rank in Google Images).

Industry-specific writers

No matter what industry you’re in, we have creative copywriters on-hand with industry expertise. From engineering and legal services to beauty products, skateboards and more, we offer professional copywriting services to fill your website with relevant, accurate and best of all, engaging content.

Advice on page layout

Your customers’ experience on-site has never been more important. Google’s ranking algorithm now takes into account how people interact with your webpage, from clicks and views to time spent on-site. But what does this mean for your business?

You need to encourage users to engage with your content and stay on your page for longer. The Gorilla team can help you design a winning webpage that effortlessly converts visitors into customers.

Fast turnarounds

Need copy for a new website that you want to launch by… yesterday? Want to improve SEO rankings ASAP? You need a professional copywriter who can produce quality content quickly. Our website copywriting team can often deliver your copy within just 7 days.

You absolutely nailed the tone and content, first time, each time. I couldn’t be happier with the quality of the work. Thank you!
Marie Skelton
Author and Professional Speaker
We partner with the best

The art of website copywriting

Website copywriting involves much more than throwing persuasive words onto a web page. SEO (search engine optimisation) is a key component of website copywriting, and while many writers claim to be SEO specialists, they often don’t have the critical knowledge necessary for effective SEO copywriting.

It’s vital to have your website copy crafted by a writer who understands the principles of SEO and how to improve your rankings with keywords. That’s where our professional copywriting services come into play.

How SEO copywriting helps grow your business

Times have changed. Success (in Google’s eyes) is no longer about writing big, intimidating blocks of text stuffed with keywords. Today, it’s about crafting a compelling story that encourages readers to take action, with keywords cleverly woven into the tale. Search engines reward this kind of copy because their ultimate goal is to satisfy readers by serving up relevant information in a timely, digestible way.

Since the Google Rank Brain algorithm update, Google considers how customers interact with your website. This means that engagement metrics like click-through rate, time on page, interaction with page elements and how your page compares with competitors are more of a priority than ever before.

Unlike other copywriting agencies, our copywriters believe in writing for people first and Google second. The results speak for themselves, and this is what makes our website copywriting services second to none!

Website copywriting with Gorilla

Our expert copywriters combine technical SEO knowledge with exceptional penmanship to deliver outstanding SEO copy for your website. Our copywriting services follow a rigorous process to comprehensively understand your products or services. The outcome? Powerful website copy that effortlessly encourages your visitors towards conversion.

Here at Gorilla, we have a team of in-house writers along with access to a pool of industry specialists. This means we’re always able to match your project to the best person for the job.

Our goal is to offer the best website copywriting services in Australia, and we have copywriters based in Sydney, Brisbane, Melbourne and Newcastle. We’ll streamline the process for you from briefing to copy approvals, so you can focus on the more important things — like running your business!

Contact us to find out how we can blend copywriting into your digital marketing strategy.

Popular Questions

SEO copywriting is the art of creating compelling, creative and engaging content for online audiences while utilising the keywords your customers use most. It’s also designed to make your website’s written content appeal to search engines like Google, improving how and wear your web pages appear in search results. The ultimate goal: boost traffic, enquiries and sales — organically.

Our copywriting services range from ecommerce product and category pages to lead-generation-focused website copy for service-based businesses and blogs — whatever you need to connect with your target audience and get more sales through the door.

Generally, we allow for two revisions of your copy. This ensures you get a fantastic result and we learn about your business along the way, helping us to continually improve efficiency.

Definitely! We help businesses write product descriptions for their websites on a daily basis. This kind of copy is designed to rank well, increase product visibility, and encourage website visitors to purchase.

With a flare for the written word, your key product selling points and brand voice in our arsenal, we can write website content that sells!

We’re committed to creating the most compelling content possible, which is why we also have a team of graphic designers on-hand to create images, GIFs, and video content to go alongside your new copy. Our blogging service, for example, also comes with the additional add-on of “rich content”, i.e. custom images, infographics, videos — you name it. With the goal of making engaging content to keep visitors on-site longer, our graphic design and copywriting teams work side-by-side to create truly impressive content.

Yes! Our copywriters have experience with a wide range of website platforms, from WordPress to Neto and beyond. We can provide training on uploading content, or we can simply do it for you!

Our web copywriting service is extremely affordable and produces strong ROI thanks to our laser focus on optimising both website traffic and rankings. We price our marketing services based on a number of factors, including how much copy is required and the complexity of the industry in question.

Contact us to learn more about our professional copywriting services for websites! We’ll tailor a quote based on your individual needs and requirements.

Absolutely! We love writing blog posts to help attract more customers to your website. We can also help with planning blog topics that match customer searches and ultimately turn lookers into buyers.

Yes! We’re lucky enough to have a team of internal writers and specialists in all kinds of niches, allowing us to work with a wide range of different businesses. Simply get in touch with our team and we’ll match you with a copywriter with specific industry expertise. We’ll deliver high-quality copy (even technical copy) that matches your business objectives.

We measure the success of copywriting via engagement metrics, like keyword rankings, clicks, views and dwell time (i.e. time spent on-site), although conversions and sales are always an incredible bonus!

If you decide to work with Gorilla 360 on an ongoing basis, we will provide monthly reports and updates on performance, so you will know exactly where you’re ranking in search results and how our copy has contributed to performance. Plus, part of our copywriting service is completing ongoing performance reviews, so if a page isn’t performing as well as we’d hoped, an experienced copywriter can revisit the page and spruce it up even further.

You’ll never be left in the dark with the team at Gorilla!

Tailored for your business and industry
Our in-house copywriters and hand-picked specialists have worked on hundreds of SEO copywriting projects. Can we write about your industry? You bet.
A clear plan drives clear results
Copywriting can be a massive job. We’ll help you prioritise your writing and create a clear, personalised plan to drive results.
Got a project? Let’s chat
Tell us a little about your business and we’ll be in touch, fast.