Brisbane SEO Agency

I am naturally sceptical about suppliers of web services after 30 years in business and nearly 20 years on the internet. I am impressed with their technical knowledge and their ability to organise a strategy and carry it out. Finally, the results have been significant.
– Scott Andrew, Hydrocentre Hydroponics

Trusted by Sydney clients big and small

Your trusted SEO agency

Brisbane’s Google Partner and SEO experts.

Feel confident about future growth

For time-poor business owners, understanding the ins and outs of SEO can be a real challenge. Luckily, we’re here to lift the veil of confusion and reveal the true value of SEO in Brisbane.

See clear results

As a Google Partner agency, we’ve spent years honing our SEO processes to create a proven roadmap to SEO success. Thanks to our tried-and-true methods you’ll see clear, brilliant results.

Curious? Get A Free SEO Audit

Find out exactly how to boost your search engine rankings and get more customers onto your website with your free SEO strategy session. We’ll look into your keyword targeting, website content, and backlink profile and discuss opportunities to grow your business.

Our Services

We’ve got everything covered.

Competition SEO analysis

Our Brisbane SEO specialists like to look at what your competitors are doing — then do it better. This is a highly effective SEO strategy, but also an excellent opportunity to impress stakeholders and CEOs who are skeptical about ongoing SEO support.

We’ll review your competitor’s current SEO strategies and identify the best SEO opportunities for your own business based on this data. Basically, we’re looking into your competitor’s strengths and weaknesses and using them to our advantage… a strategy your CEO will LOVE.

Our competitor research drills into key areas like keyword targeting, link building strategies, niche analysis, content and any other areas you’re interested in.

Then, we’ll present the results to your team and provide easy, actionable recommendations.

Keyword research

Keywords and keyphrases are what your customers search to find businesses just like yours. By utilising these keywords on your website, we can ensure both customers and search engines alike make the connection between a search and your business.

Advanced analysis and keyword selection can be very profitable for your business. Our keyword research process is incredibly comprehensive — we use the latest research tools and thorough competitor analysis to provide insightful, actionable keyword recommendations for your website.

On-site optimisation

Using relevant, high-performing keywords, we’ll optimise the important pages on your website to improve keyword rankings and attract more customer traffic.

Initially, we’ll focus on what we like to call your “money pages” — your priority product and category pages. We’ll approach these pages with a process focused on “low hanging revenue”, meaning we’ll look for quick and simple fixes that’ll improve sales faster.

We’ll work alongside your team to execute an effective optimisation strategy, utilising internal resources and creating a balance between the customer journey and the optimal website hierarchy for SEO.

Competitor link building

There’s only room for one at the top — and we know the best strategies to ensure you take the top spot.

As part of our competitor SEO analysis, we will look into the top-ranked websites in your industry’s backlink profiles and see which websites are linking to your competitors. Then, we’ll identify profitable link opportunities for your own business. Capturing similar links can help us gain on competitors in the rankings — it’s simple and effective, and requires little input on your end.

We’re always transparent about our link targets and the costs required to achieve them. You can give us the thumbs up or thumbs down on links if you prefer, or we can accumulate links in the background while you focus on the more important things.

This link building tactic is highly scalable. You might have multiple competitors and thousands of link opportunities between them. We take two approaches to competitor link building:

  1. Offer a better resource. Find someone who links to your competitor and ask them to link to your website instead because it is, in our humble opinion and yours, a better resource.
  2. Highlight dead links. Find someone who is linking to a dead competitor page or website (i.e. the content is no longer available), let them know about it and ask them to link to your page instead.

Link building and attraction

Backlinks are one of Google’s top-ranking factors — and they have been for a while. They’re the hyperlinks connecting other websites to yours and Google sees them as a “vote” for your website, vouching for your authority, relevance and trustworthiness.

The more backlinks you have, the higher Google will rank your website in search results. With this in mind, it’s essential to have a proactive link building strategy to accumulate links over time.

Our Brisbane SEO team can help accumulate links and ensure the campaign gains momentum, bringing about the results you need. Our approach has two components:

  1. Attracting links by promoting quality content, and;
  2. Identifying and hunting specific backlink opportunities we’ve flagged as valuable.

We have experienced link building experts in-house who can create an in-depth link building strategy lasting months, even years. We’ll be transparent about our link targets and costs from day one of the campaign, so you’ll have a solid understanding of our link building activities.

Read more about our link building services.

SEO audit

In order to promote your website in Google’s search results, Google needs to find, crawl and index your website. Incorrect technical configuration can have a negative impact on this process. If Google can’t crawl or index your website, it’ll be near impossible to rank, and your customer traffic will suffer.

Most of the time, you won’t even know this is happening!

That’s why one of the first things we’ll do for you is complete a technical SEO audit. Here, we analyse more than 200 ranking and usability factors, and then flag opportunities for improvement with you and your team.

Structured data and snippets

Want to take up more real estate in Google’s search results? One of our simplest tactics for this is structured data and snippets. Most businesses don’t take advantage of this technique — “marking up” products with structured data allows Google to pull valuable information into search results.

This tactic has a key competitive advantage. Search results with rich snippets tend to lead to a higher click-through rate — they provide more information for the customer before even having to click on your website, showing at a glance that you have what the customer needs.

Our Brisbane SEO specialists can plan and implement structured data across your website for the best possible results.

Google penalty recovery

Google penalties can see your rankings and customer traffic tank. For large websites, this can be extremely frustrating and complicated — luckily, we have specialists in-house who have tonnes of experience helping businesses recover from Google penalties.

Google penalties can be caused by many things, including poor backlinks and content. We’ll take a methodical approach to help diagnose the cause and create a recovery plan to guide you through the penalty recovery process.

SEO training

Want to learn more about what we do and how you can implement SEO best practices into your existing processes? Our Brisbane SEO specialists can provide bespoke one-on-one training to suit your needs and the skill level of your team.

From blog training to link building and full-funnel marketing strategies, we can help demystify the whole SEO process and ensure you finish the session feeling educated and confident.

Analytics and reporting

Here at Gorilla, we’re committed to eliminating confusion and maximising results. We pride ourselves on our thorough tracking, advanced Google Analytics set up and in-depth reporting. While our reports are thorough, they’re also engaging, highly visual and simple to understand.

Each month, we’ll send through a detailed report — we can even walk you through the report to ensure you understand the data and you can let us know if there’s more info you’d like to see.

We’ll also ensure you have access to thorough analytics and data to monitor the performance of your website and wider marketing campaigns.


Engaging page copy can do wonders for your SEO performance and conversion rate. However, we also know time-poor business owners don’t have enough hours in the day to tackle copywriting themselves.

Luckily, we have a team of experienced and dynamic copywriters in-house who can do the heavy lifting for you. Our copywriters can take your page copy from mediocre to magnificent with ease, saving you time and earning you some extra cash from sales in the meantime.

We’ll weave an engaging story for your customers, speaking to them directly and encouraging them to convert through persuasive sales-driving copywriting. It doesn’t matter how complex or niche your industry may be — we have copywriters on-hand who will complete thorough keyword research and learn all the ins and outs of your business to create copy that gets real results.


Blogging is an inbound marketing essential. By targeting “informational keywords” focused on the “who”, “what”, “why”, “when”, “where” and “how”, regular blog articles show your customers you’re an expert in the field and show Google you have the answers to your customers’ questions.

Over time, regular blog posts can substantially improve organic traffic and earn high quality backlinks, working all the SEO magic we do every day — all by themselves. It’s a long-term investment, but a valuable one to be sure.

Most business owners (heck, even some marketing agencies) don’t stick to a regular blogging schedule. It’s often put in the “too hard” basket and is often pushed back for other priorities. However, this is leaving money on the table, ready for your competitors to swipe!

Fortunately, our copywriters are here to help. Among a vast range of other copywriting services, we also offer ongoing blogging so you can sit back and watch the customers roll in while we flex our creative muscles.

Our copywriters will create a personalised blog topic plan and provide helpful recommendations to help you and your team tackle the task yourselves, or we can work off the plan and send through blog content for your approval each month.

Google Business Profile optimisation and local SEO

Google Business Profile is critical for local businesses — and yet, so few business owners take advantage of this FREE service! This intuitive tool helps to supercharge your online presence, especially locally, and improve your visibility in both Google Maps and search results.

When optimised correctly, your GMB listing can provide valuable customer insights and increase your chances of appearing in the all-important “3-pack” of Google’s search results, giving you more real estate earlier in results.

Our Brisbane SEO specialists want to show you how it’s done. We can optimise your GMB listing to ensure you rank higher than local competitors and increase inquiries for your business. We’ll optimise your business description, categories, images and videos, then provide recommendations on how to utilise Google Posts (it’s essentially Facebook for local businesses).

Our team works with small businesses and retailers with locations all over the country. We can even bulk-optimise your GMB listings so each and every store or location can rank accordingly.

Gorilla helps businesses grow – and we’ve got the track record to prove it.

Less confusion, more results.

That’s our motto — we live and breathe by it. We believe no business owner should ever be confused or lost about where their business is going, especially when it comes to marketing strategies like SEO. That’s why we offer exceptional service and stellar communication to each and every client that comes our way — no matter the industry, no matter the size of the business.

Every business owner should feel confident about the future of their business.

We navigate the complexities of SEO with ease and generate unquestionable results for our clients, so you can focus on the more important things like managing your team and keeping customers happy. We do it all without the risky tactics other SEO agencies use — we always do the right thing for our clients and their search engine of choice.

We know SEO can seem confusing to the time-poor business owner, and let’s be real — who has time to sit down and scratch their head concocting a DIY SEO solution? We’ll clear the air of mystery around SEO for you, providing education and transparency from the word “go”.

Want to know more about our Brisbane SEO services? Read on.

Our approach to SEO

We’re a little different from most digital marketing agencies — and we’re damn proud of it.

Our number one goal is to provide our clients with helpful recommendations and actionable strategies while being 100% transparent about our work. This means delivering simple, easy-to-understand reports and open communication at all times, ensuring you feel confident about what we’re doing and how it impacts your SEO performance.

Over the last decade, we’ve tried and tested countless SEO strategies across all major search engines and created a bulletproof SEO roadmap to success, outlining all the activities needed to take your business from zero to hero.

We’re committed to kicking ROI goals for your business — no matter how far or narrow the goalposts are. We make good on our promises… we promise!

A word of warning: if you’re looking for instant ROI results, SEO isn’t the strategy for you. SEO performance doesn’t take off overnight — it takes long-term commitment and trust in the process while we take a methodical approach to follow Google’s guidelines and ensure your website is appealing to search engine algorithms.

While paid search has its place in digital marketing, a successful SEO strategy offers lasting results and continues to perform even when the budget runs out. If you’re looking for a future-proof solution to dominating the market, SEO is your main man.

Our SEO services

SEO isn’t one service — it’s multiple services and strategies huddling under one SEO umbrella, and we’re seasoned pros for making them work together harmoniously.

Our Brisbane SEO specialists comprehensively audit and analyse your website using industry-approved tools to develop a clear list of priorities, always focusing on the tactics to drive rankings and revenue. You won’t find any cookie-cutter approaches here at Gorilla. We tailor our Brisbane SEO services to meet your unique revenue and lead gen goals.

Our team members deeply understand Google’s constant algorithm updates, and we know it takes a proactive approach to ensure every client achieves success. Unlike most SEO companies, we don’t throw our newest team members into complex SEO campaigns — we provide ongoing training for our team to ensure we can deliver the best results possible for your business.

The icing on the cake: we don’t just handle the complex SEO stuff. We also dedicate time and effort to build a strong relationship with you and your team so you know who we are and build the trust needed to achieve positive results — together.

How we work together

Our digital marketing agency strives to provide exceptional service for every client, no matter how big or small. We have a strong set of principles designed to keep everyone feeling calm, collected and confident throughout the entire SEO process. We’re a values-driven agency, growing exponentially thanks to our tireless dedication to doing the right thing for our clients.

You’ll find peace of mind with our scheduled communication touchpoints, including frequent emails, calls and regular meetings. We’re 100% transparent about our work and the results generated — you’ll always know what we’re doing and why.

How to get started

Keen to get the ball rolling on your SEO strategy?

We’d love the opportunity to help your business grow. If you’re interested in getting to know us better and collaborating to achieve success, book a call with one of our experienced SEO specialists in Brisbane.

We’ll start by asking you a few simple questions to get to know you, your business and your business goals. Then, we’ll take a deep dive into your current performance and identify opportunities for improvement, including “quick wins” to improve sales faster.

We’ll provide a clear roadmap of activities and strategies, as well as a proposal with an accurate quote tailored to your business.

We work with businesses all over Australia — get in touch for more information about our services and how we can work together to achieve the ROI you’ve always wanted.

I Want More Revenue

We’ve been recognised as one of Australia’s best retail marketing agencies. If you want to grow sales and scale your ecommerce store, we can help.

How We Can Help

I Want More Leads

Keep your team busy with a continuous stream of high-quality leads. We’ll help you find and reach your ideal target audience and convert them into sales opportunities.

How We Can Help

I Want to Grow My Brand

Build brand recognition and trust with your target market. Stay front of mind with marketing content that connects, engages and converts.

How We Can Help

I Need A Marketing Strategy

Take the guesswork out of your marketing. With decades of combined expertise, we can cut through the confusion and provide a clear roadmap to growth.

How We Can Help

Got a project? Let’s chat

Tell us a little about your business and we’ll be in touch, fast.

Popular Questions

SEO is the process of improving your website’s visibility and search engine rankings. In order to do this, we need to identify and implement positive changes to make your website look more appealing to search engines.

Higher rankings mean more visibility, customer traffic and ultimately, sales and leads.

Google is the dominant search engine in Australia with more than 90% market share — crikey. That’s why we focus on Google as our main priority. Google has more than 200 ranking factors it considers when deciding where to place your website in search results.

Savvy digital marketers like us will leverage smart SEO strategies to ensure that Google sees your website as an authority. This includes keyword optimisation, SEO-friendly page copy, optimised image alt text, link building, and so much more.

In order to succeed, you need to know which keywords and keyphrases your customers are searching to find businesses like yours. Then, once you’re close to the top, it’s time to get smart (or get to good thinking, 99) and curate a website that’s highly relevant to your niche and answers your customer’s questions efficiently.

Do these things well, and you’ll be climbing the ranks in no time.

Search engines have three functions:

  1. Crawling i.e. scouring and gathering all the information on the internet
  2. Indexing i.e. categorising and organising the information to be displayed, much like a library
  3. Ranking i.e. making decisions on how well the information answers people’s questions and ranking them from most to least relevant

The goal is to provide the best possible experience for anyone using the search engine to find specific answers and information online. That’s why search engines use the “crawl, index, rank” process to find content that answers the user’s question as fast and accurately as possible.

Anyone who promises “instant results” from SEO campaign is telling pork pies. SEO is not a quick fix or “get rich quick” scheme — it’s a long-term investment in the profitability of your business and results simply won’t happen overnight.

If it does, it’s more than likely the SEO agency you’re working with has built masses of bad backlinks and content. Sooner or later, Google will find these “black hat” SEO techniques and penalise your website, causing your keyword rankings and customer traffic to tank — you’ll have to say goodbye to the first page of Google.

It’s never worth it, in our humble opinion, and it pays to follow search engine rules.

The time it takes to see lasting results from SEO is dependent on a number of factors like keyword and industry competitiveness, existing or previous website penalties, the age of the website and any prior optimisation. However, through consistent investment in a quality SEO strategy, you’ll be reaping the rewards for years to come.

SEO is perhaps the most important digital marketing tactic because strong search results have the power to produce a constant stream of new customers. Did you know that 68% of online experiences begin with a search engine, or that 53.3% of all website traffic comes from organic search?

A successful SEO campaign offers lasting results. Unlike paid advertising (e.g. Google Ads), the results won’t disappear as soon as the money does. Your SEO efforts will have a snowball effect and if you invest in this strategy over time, you can grow your online presence tenfold.

SEO is also effective for businesses big and small, whether you’re a brand-new start-up or an international juggernaut. All businesses can benefit — and succeed — with a well-prepared SEO strategy.

Now there’s a question we get, well, every day. We wish there was a hard and fast answer but unfortunately, like any bespoke product or service, the price varies from campaign to campaign.

The cost of the project is dependent on a number of factors including keyword and industry competitiveness, your website history and the complexity of the project at hand.

Creating a powerful SEO strategy tailored specifically to your business takes time and study. Before we can provide an accurate quote, we’ll need to have a quick chat so our team can get to know you a little better along with your business, your ambitions and your budget.

From here, we’ll take a deep dive into your current performance and determine which SEO strategies will work best to achieve — and exceed — your ROI goals. Book a chat with us today — our SEO agency would love to help you grow your business!

Nope! All of our SEO specialists work together here in Australia. We have team members working in Brisbane, Melbourne, Sydney and Newcastle. Heck, we’ve even got team members working out in Mudgee, NSW.

With this in mind, you can rest assured knowing you’re working with a local team who can give your campaign the expertise, focus and attention it deserves. You can feel confident knowing that our collaborative team is working around the clock to guarantee your SEO strategy meets and exceeds industry standards while delivering world-class results every time.

Backlinks are the hyperlinks connecting other websites to yours. Google sees these links as a “vote” for your business and like an election, the more votes you have, the more likely you are to succeed.

Google sees quality backlinks as an indicator of your website’s authority, relevance and popularity. In fact, backlinks are one of Google’s top three ranking factors and the more backlinks a website has, the more customer traffic it’ll receive.

If you’re serious about kicking competitors out of the top spot in search results, you’re going to need a proactive link building strategy. Our Brisbane SEO company has more than a decade of experience identifying and hunting down high-quality links, and we’ve developed a bulletproof strategy for developing strong backlink profiles for our clients.

Ask us how we do it!

Absolutely! We work with ecommerce retailers across Australia.

We know optimising an ecommerce website can be a massive endeavour. You might have thousands of pages to optimise! Fortunately, we specialise in ecommerce SEO and we can effortlessly guide you through the process.

As Neto and Shopify Partners, we’ve worked with every kind of ecommerce website you can think of. You can count on us to find your most important products and put them right in front of customers in search results, scoring you more sales and SEO points left, right and centre.

Yep! We’ve worked with some of the biggest companies in Australia to maximise their SEO presence across multiple locations. Whether your business operates in a couple of locations or 200 stores across the country, our Brisbane SEO team has got your back.

Our multi-location SEO service includes everything from bulk Google Business Profile optimisation to ensuring your website ranks in each and every location.

Managing the process is half the battle. With multiple locations under your thumb, it can be hard to find the time to even think about an SEO campaign! Fortunately, we can make the process simple and hassle-free for you. We’ll give you a clear picture of what SEO work needs to be done and help with stakeholder management, too.

Sure can! We know international SEO can be a monstrous job. You often end up with multiple websites, stakeholders, countries and languages to contend with.

Big business often leads to big challenges (and headaches) for international marketing teams, but we’ve been specialising in SEO since 2010 and we’ve helped some of the largest companies in Australia achieve international success.

Our Brisbane SEO team can assist with project management, activity prioritisation and stakeholder liaison while always staying hyper-focused on the end result. We can manage the full scope of SEO activity, from auditing to link building and content creation.

Let us put together the SEO puzzle while you focus on growing your business.

Yes! We work with multiple Brisbane businesses that utilise search engines outside of Google, like Bing and Apple Maps.

We’ll assess the revenue potential of different search engines and tailor our Brisbane SEO services to your business.

We can drive traffic to your website from multiple sources and ensure your website is visible on the search engine results pages that will get the best results for your business.

Aside from SEO, we also offer social media advertising, pay-per-click advertising (e.g. Google Ads), link building, content writing, and more. We can combine multiple services into one bulletproof digital marketing strategy — one that your Brisbane business can count on for success.

Ideally, your business should have a balance of multiple marketing channels to avoid relying on any one source of traffic and conversions. However, we know money doesn’t grow on trees and funds aren’t endless, but we can create a smart digital marketing strategy based on your budget, so you can maximise your visibility in Google search results.

On-site SEO refers to things like content, meta descriptions, page titles, headings and more. All of these elements can be optimised through strategic keyword research and targeting.

Technical SEO, on the other hand, refers to how Google crawls and indexes your website. This includes site speed, structured data and canonicalisation.

Our team will cover both on-site and technical SEO to ensure your business has the best head-start for SEO success.