Google Ads Agency Melbourne

What is search advertising?

Whenever you Google something you’ve probably noticed that a number of ads turn up at the top of your search results. This is what’s known as search advertising and it’s one of our favourite ways to get more traffic to our client’s websites. Search advertising is also known as pay-per-click or PPC as you pay a small fee each time someone clicks on your ad.

Search advertising gets more highly targeted traffic heading to your website. If you’re after a Google Ads agency in Melbourne that knows how to use search advertising to maximise your visibility and get more clicks onto your website, we’re your Gorillas.

Get in touch with the team that gets real results and a high ROI. We’re your certified Google Ads partner in Melbourne.

Google Shopping

If you’re an ecommerce retailer, you’ve got to know about Google Shopping. Google Shopping allows you to display engaging images and descriptions of your products across the Google Display network which includes Google search results, Gmail, YouTube and thousands of partner websites. We’ve helped our ecommerce clients massively increase their sales thanks to the power of Google Shopping, and we can help you too.

If you’re after a Melbourne Google Ads agency who’ll increase your ecommerce sales with proven methods and the latest techniques, talk to us! We’ll take care of everything from your Google Shopping set up and CMS integration to ongoing management, testing, bidding and reporting.

Learn more about our Google Shopping Services.

Google Shopping Management

You’re busy running your business, so leave the ongoing management of your Google Shopping account to us. We’ll handle everything from implementing your campaigns to providing ongoing management of your Google Shopping account and refining and updating your account. We’ll manage your Google Merchant Centre, monitor your feed and update your ads based on the latest Google best practices. In short, we’ll do the lot so you can focus on what you do best.

We’re all about clarity at Gorilla, so you’ll have access to your Google Shopping account at all times and know exactly what’s happening every step of the way. We’ll also provide regular detailed updates to keep you in the loop.

Remarketing

Remarketing ads are one of the Google Ads features that we get the most excited about. Why? Because they’re super effective and inexpensive to boot. How do they work? Essentially remarketing is the process of targeting interested potential customers who have already visited your online store. Maybe they added something to cart but didn’t buy it or maybe they were just browsing. What we can do is remind them about those products with targeted ads that encourage them to finalise that purchase.

When it comes to Google Ads Melbourne ecommerce businesses of all sizes and scopes can benefit from remarketing. You’re probably aware of the maxim that it’s much easier to keep an existing customer than create a new one? Remarketing works on that principle, targeting warm audiences who we already know are interested in your products.

Google Display Ads Melbourne

The Google Display Network consists of over 2 million partner websites. When you use Google Ads you can tap into the huge customer base those websites provide and get your brand messaging across to a wider audience. We can help you build brand awareness with your target audience using the Google Display Network, providing ongoing testing and refinement to your Google Ads strategies to make sure they’re performing at the highest level possible.

Monthly PPC Management

We don’t just send your Google Ads campaigns out into the world to fend for themselves, we provide monthly management for your Google Ads (aka pay-per-click or PPC). We’ll cover everything from budget optimisation to ongoing campaign upgrade, keyword management and ad management while constantly monitoring your campaign performance and identifying opportunities to improve and refine them to ensure you get the best possible results.

Every decision we make about your PPC performance is based on cold hard data thanks to the great wealth of information Google provides. We’ll also provide you with clear, plain English reports every month so you can track your progress too.

PPC Health Checks

When it comes to Google Ads Melbourne businesses often require different levels of campaign management based on their scope, size and the capacity of their internal team.
For smaller businesses, businesses with smaller advertising budgets or those who employ their own in-house Google specialist, we offer quarterly Google Ads (or PPC) health checks. This involves all the management, auditing and improvement tasks we usually complete as part of our monthly management, along with the preparation of a detailed itemised report every three months.

Keyword Management

When you search for something online the words you type into the search bar are known as keywords. We look at the keywords potential customers are searching for when they’re looking for your products and then target those keywords with your Google Ads. We’ll continually refine your keywords, looking for new ones to use and eliminating keywords that aren’t working for you. We’ll ensure the keywords we’re using are relevant and effective and optimise your bids to maximise your return on ad spend.

Ad Management

We’ll not only create effective ads that get traffic to your website, we’ll also continually optimise and update your ads to make sure you’re getting the most bang for your buck. Our in house creative team can provide expert copywriting and ad design that gets your message across in the right way.

We use A/B testing to see which creative is driving better results and use the results to optimise your content to get the best click-through rate and conversion. We’ll also include ad extensions like prices, sitelinks, callouts, local info and promotions to improve your ad performance. We’ll continually monitor your ads to get the best performance from your content and make ongoing improvements. You’ll be kept in the loop at each stage with detailed, easy to follow reports.

Reporting and Analysis

Confusion is one of the biggest roadblocks to success, so we make it our business to provide clarity every step of the way. We’ve built Gorilla on the back of honesty and transparency and one of the main ways we do that is through our in depth reporting. We lay out your performance, achievements and opportunities for you in plain, jargon-free reports based on cold hard data.

Dynamic Search Ads

If there’s one thing we love, it’s Dynamic Search Ads. One of the hurdles faced by ecommerce retailers is the challenge of advertising the thousands or even tens of thousands of products they stock. Creating separate ads for each product is simply impractical. This is where Dynamic Search Ads step in.

How do they work? Firstly, Google matches you most relevant website page with the keywords a person has searched, next Google generates a headline based on those search terms, finally it creates Google Ads descriptions related to your page and links directly to your website.

So, Dynamic Search Ads need way less hands-on work and drive high volumes of traffic to your website. Happy days!

CTR Optimisation

Click-through rate (CTR) is a measure of how well your ads are performing based on how many people who see your ad actually click on it. CTR optimisation involves making that click-through rate as high as possible by improving the quality of your ads (Google loves high quality ads!). We always keep customer experience in mind when optimising your CTR, ensuring your ads are loved by Google, but also loved by the humans viewing them too.

Google Partnership

We’re certified Google Partners which, apart from getting a cool Google badge on our website, means we have exclusive access to expert advice directly from Google along with top tier customer support and early access to beta features and advanced knowledge of the latest best practices for Google Ads. What that means for you is you’re working with a Google Ads agency that Google itself has recognised as being experts in the field.

Account Audit

Already have a Google Ads account? We can perform an in depth analysis of your current Google Ads performance to review and assess the effectiveness of your present strategies. Our audit covers a range of factors including:

• Campaign structure
• Performance indicators
• Quality scores
• Click-through rates
• Ad conversion rates
• Keyword performance
• Reviewing negative keywords
• Product performance and
• Merchant Center account health
• Product feed issues

We’ll explain to you what’s working, what could be better and lay out opportunities for future growth. If your current Google Ads activities aren’t getting you the results you want, get in touch with us to find out more about how we can help.

Video Ads

Video ads are a proven and effective way to keep your audience engaged. Perfect for both ecommerce and lead generation businesses looking to build brand awareness and provide detailed product information, video ads are known for both catching and holding attention.

Run through YouTube, Google Video ads can include in-stream ads, video discovery ads, bumper ads, outstream ads and masthead ads.

We can help with everything from crafting a video ads strategy to collaborating with creative professionals to produce effective video content that gets great results for your business.

Online Brand Building

Building your brand online builds trust and recognition in your audience, making potential customers more likely to buy your products or services. Google Ads is one the most measurable, proven ways to build your brand online thanks to its unique audience targeting capabilities and vast reach. With Google Ads you can get your brand messaging out to the right people using the following capabilities:

• Search Ads: search ads are the ads that come up in search results when someone Googles your product or service. We use search ads to display your brand in relevant search results related to your products
• YouTube: video is proven to be one of the most effective mediums for conveying brand messaging. Through YouTube we can use highly engaging videos which share your brand story across the Display Network
• The Display Network: we can utilise the vast network of display locations including thousands of websites, Gmail and YouTube to get your brand messaging in front of relevant audiences.

We’ll get more organic traffic to your site, increase brand interest and improve the credibility of your brand with our strategic online brand building using Google Ads.