Google Ads Agency Melbourne

Their proactive approach and thinking outside the box to look at new ways to increase our online conversion has been excellent for taking our business forward.
– Steve Rogers, Melbourne Institute of Massage Therapy
Top 3% Google Premier Partner Agency

World-class Google Ads service, delivered by local experts. Our award-winning Google Ads team has once again earned Google Premier Partner status – which puts us in the top 3% of Google Ads Agencies in Australia. What does that mean for you? Exclusive access to product betas, dedicated account support direct from Google, consumer insights and more.

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Trusted by clients big and small

Kill confusion, grow your profits

Confusion kills profits, so we kill confusion. Get a crystal clear, tailored plan for success from our Google Ads experts and watch your business grow.

Your Google Ads Partner agency

The Google Ads agency in Melbourne that delivers clear results

How we get results

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STRATEGISE

We’ll get to know your business and your customers, develop key messaging and deliver a data-driven strategy that connects you with your ideal audience.

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EXECUTE
We’ll use art and science, creative thinking and laser-focused targeting to deliver real results and help you reach your goals.
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OPTIMISE

We don’t set and forget. Our hard-working specialists will continually revisit, revamp and revitalise your strategy to get the best possible outcome.

Digital Marketing Strategy Session

We’ll dive into your Google Ads account and identify the most important improvements you need to make to boost your ad performance. One of our Google Ads specialists will analyse your ads, keyword targeting, ad copy, designs, conversion tracking, landing pages and more and map out what’s working and what’s not.

Our Services

We’ve got everything covered.

What is search advertising?

Whenever you Google something you’ve probably noticed that a number of ads turn up at the top of your search results. This is what’s known as search advertising and it’s one of our favourite ways to get more traffic to our client’s websites. Search advertising is also known as pay-per-click or PPC as you pay a small fee each time someone clicks on your ad.

Search advertising gets more highly targeted traffic heading to your website. If you’re after a Google Ads agency in Melbourne that knows how to use search advertising to maximise your visibility and get more clicks onto your website, we’re your Gorillas.

Get in touch with the team that gets real results and a high ROI. We’re your certified Google Ads partner in Melbourne.

Google Shopping

If you’re an ecommerce retailer, you’ve got to know about Google Shopping. Google Shopping allows you to display engaging images and descriptions of your products across the Google Display network which includes Google search results, Gmail, YouTube and thousands of partner websites. We’ve helped our ecommerce clients massively increase their sales thanks to the power of Google Shopping, and we can help you too.

If you’re after a Melbourne Google Ads agency who’ll increase your ecommerce sales with proven methods and the latest techniques, talk to us! We’ll take care of everything from your Google Shopping set up and CMS integration to ongoing management, testing, bidding and reporting.

Learn more about our Google Shopping Services.

Google Shopping Management

You’re busy running your business, so leave the ongoing management of your Google Shopping account to us. We’ll handle everything from implementing your campaigns to providing ongoing management of your Google Shopping account and refining and updating your account. We’ll manage your Google Merchant Centre, monitor your feed and update your ads based on the latest Google best practices. In short, we’ll do the lot so you can focus on what you do best.

We’re all about clarity at Gorilla, so you’ll have access to your Google Shopping account at all times and know exactly what’s happening every step of the way. We’ll also provide regular detailed updates to keep you in the loop.

Remarketing

Remarketing ads are one of the Google Ads features that we get the most excited about. Why? Because they’re super effective and inexpensive to boot. How do they work? Essentially remarketing is the process of targeting interested potential customers who have already visited your online store. Maybe they added something to cart but didn’t buy it or maybe they were just browsing. What we can do is remind them about those products with targeted ads that encourage them to finalise that purchase.

When it comes to Google Ads Melbourne ecommerce businesses of all sizes and scopes can benefit from remarketing. You’re probably aware of the maxim that it’s much easier to keep an existing customer than create a new one? Remarketing works on that principle, targeting warm audiences who we already know are interested in your products.

Google Display Ads Melbourne

The Google Display Network consists of over 2 million partner websites. When you use Google Ads you can tap into the huge customer base those websites provide and get your brand messaging across to a wider audience. We can help you build brand awareness with your target audience using the Google Display Network, providing ongoing testing and refinement to your Google Ads strategies to make sure they’re performing at the highest level possible.

Monthly PPC Management

We don’t just send your Google Ads campaigns out into the world to fend for themselves, we provide monthly management for your Google Ads (aka pay-per-click or PPC). We’ll cover everything from budget optimisation to ongoing campaign upgrade, keyword management and ad management while constantly monitoring your campaign performance and identifying opportunities to improve and refine them to ensure you get the best possible results.

Every decision we make about your PPC performance is based on cold hard data thanks to the great wealth of information Google provides. We’ll also provide you with clear, plain English reports every month so you can track your progress too.

PPC Health Checks

When it comes to Google Ads Melbourne businesses often require different levels of campaign management based on their scope, size and the capacity of their internal team.
For smaller businesses, businesses with smaller advertising budgets or those who employ their own in-house Google specialist, we offer quarterly Google Ads (or PPC) health checks. This involves all the management, auditing and improvement tasks we usually complete as part of our monthly management, along with the preparation of a detailed itemised report every three months.

Keyword Management

When you search for something online the words you type into the search bar are known as keywords. We look at the keywords potential customers are searching for when they’re looking for your products and then target those keywords with your Google Ads. We’ll continually refine your keywords, looking for new ones to use and eliminating keywords that aren’t working for you. We’ll ensure the keywords we’re using are relevant and effective and optimise your bids to maximise your return on ad spend.

Ad Management

We’ll not only create effective ads that get traffic to your website, we’ll also continually optimise and update your ads to make sure you’re getting the most bang for your buck. Our in house creative team can provide expert copywriting and ad design that gets your message across in the right way.

We use A/B testing to see which creative is driving better results and use the results to optimise your content to get the best click-through rate and conversion. We’ll also include ad extensions like prices, sitelinks, callouts, local info and promotions to improve your ad performance. We’ll continually monitor your ads to get the best performance from your content and make ongoing improvements. You’ll be kept in the loop at each stage with detailed, easy to follow reports.

Reporting and Analysis

Confusion is one of the biggest roadblocks to success, so we make it our business to provide clarity every step of the way. We’ve built Gorilla on the back of honesty and transparency and one of the main ways we do that is through our in depth reporting. We lay out your performance, achievements and opportunities for you in plain, jargon-free reports based on cold hard data.

Dynamic Search Ads

If there’s one thing we love, it’s Dynamic Search Ads. One of the hurdles faced by ecommerce retailers is the challenge of advertising the thousands or even tens of thousands of products they stock. Creating separate ads for each product is simply impractical. This is where Dynamic Search Ads step in.

How do they work? Firstly, Google matches you most relevant website page with the keywords a person has searched, next Google generates a headline based on those search terms, finally it creates Google Ads descriptions related to your page and links directly to your website.

So, Dynamic Search Ads need way less hands-on work and drive high volumes of traffic to your website. Happy days!

CTR Optimisation

Click-through rate (CTR) is a measure of how well your ads are performing based on how many people who see your ad actually click on it. CTR optimisation involves making that click-through rate as high as possible by improving the quality of your ads (Google loves high quality ads!). We always keep customer experience in mind when optimising your CTR, ensuring your ads are loved by Google, but also loved by the humans viewing them too.

Google Partnership

We’re certified Google Partners which, apart from getting a cool Google badge on our website, means we have exclusive access to expert advice directly from Google along with top tier customer support and early access to beta features and advanced knowledge of the latest best practices for Google Ads. What that means for you is you’re working with a Google Ads agency that Google itself has recognised as being experts in the field.

Account Audit

Already have a Google Ads account? We can perform an in depth analysis of your current Google Ads performance to review and assess the effectiveness of your present strategies. Our audit covers a range of factors including:

  • Campaign structure
  • Performance indicators
  • Quality scores
  • Click-through rates
  • Ad conversion rates
  • Keyword performance
  • Reviewing negative keywords
  • Product performance and
  • Merchant Center account health
  • Product feed issues

We’ll explain to you what’s working, what could be better and lay out opportunities for future growth. If your current Google Ads activities aren’t getting you the results you want, get in touch with us to find out more about how we can help.

Video Ads

Video ads are a proven and effective way to keep your audience engaged. Perfect for both ecommerce and lead generation businesses looking to build brand awareness and provide detailed product information, video ads are known for both catching and holding attention.

Run through YouTube, Google Video ads can include in-stream ads, video discovery ads, bumper ads, outstream ads and masthead ads.

We can help with everything from crafting a video ads strategy to collaborating with creative professionals to produce effective video content that gets great results for your business.

Online Brand Building

Building your brand online builds trust and recognition in your audience, making potential customers more likely to buy your products or services. Google Ads is one the most measurable, proven ways to build your brand online thanks to its unique audience targeting capabilities and vast reach. With Google Ads you can get your brand messaging out to the right people using the following capabilities:

  • Search Ads: search ads are the ads that come up in search results when someone Googles your product or service. We use search ads to display your brand in relevant search results related to your products
  • YouTube: video is proven to be one of the most effective mediums for conveying brand messaging. Through YouTube we can use highly engaging videos which share your brand story across the Display Network
  • The Display Network: we can utilise the vast network of display locations including thousands of websites, Gmail and YouTube to get your brand messaging in front of relevant audiences.

We’ll get more organic traffic to your site, increase brand interest and improve the credibility of your brand with our strategic online brand building using Google Ads.

Data driven results

From CPAs and CTRS to ROAS, we turn every piece of Google Ads data into big results for your business.

The Gorilla team are experts in digital marketing and have helped grow our online presence exponentially!

Mitch Jones

Golf World

We partner with the best

Choose the Melbourne Google Ads agency delivering clear results.

Google Ads Melbourne businesses can trust

Did you know that there are only a handful of certified Google Partner agencies in Australia? Did you know that we’re one of ‘em? Yep, we Gorillas know a thing or two about Google and we’ve got the shiny Google Partner badge on our website to prove it.

As a Google Partner we have exclusive access to the latest insights from Google which lets us get the jump on the competition, along with a direct line to Google for top tier customer service — all of which means you’re getting the best possible Google Ads experience.

The most transparent Google Ads agency in Melbourne

A lot of agencies feel the need to bamboozle clients with fluffy marketing speak and confusing industry jargon. At Gorilla, that just doesn’t fly. Our MO is providing 100% clarity on all our Google Ads services. What does that mean? It means you’ll know exactly what we’re doing and why at every step of the way.

When you work with us you can expect:

  • Honest, in depth accurate reporting
  • Full access to your Google Ads data
  • Regular updates on your progress
  • 100% clear, BS-free communication

Think of us as an extension of your team, the co-collaborator in your digital marketing success. If it’s Google Ads success you’re after, we’ll make it happen.

Working with Gorilla 360 as your Melbourne Google Ads agency

Still here? Great! Want to know more about how we can grow your business with Google Ads? Get in touch for a free, no-obligation consultation.

Starting your journey with Gorilla is as easy as:

  1. Answering some questions about your business and goals
  2. Sitting back while we analyse your performance and identify growth opportunities
  3. Receiving a detailed proposal on how we can work together to achieve success

We’ll carefully consider the scope, needs and goals of your business and create a customised marketing roadmap. We’ll eliminate all guesswork and confusion around your digital marketing and replace it with actionable steps to success.

You’ll be kept in the loop every step of the way with a regular cycle of meetings, updates and reports along with detailed info on your progress, wins and opportunities.

We’d love to work with you — get in touch today.

Popular Questions

Google advertising campaigns can help you grow your business in a number of practical, measurable ways including:

  • Improving brand awareness among your target audience
  • Identifying and targeting your ideal demographic
  • Driving high converting traffic to your website
  • Identifying opportunities for growth in the future

If you’re looking for a Melbourne Google Ads agency that can show you exactly how to harness Google advertising campaigns to grow your business, fast, book in a chat with us today — we’d love to help!

Sure will! Thanks to its awesome ability to target your potential customers based on demographics, intent, location, previous website visits and even past buying behaviour, Google advertising can get your brand front and centre with audiences who are much more likely to want your product or service. That means more ideal customers heading to your website.

When it comes to Google Ads Melbourne businesses across all sectors and stages can benefit. Google Ads can drive big results for both lead generation and ecommerce clients, with the level of success dependent on things like competition levels, product demand, website quality and budget.

Book a chat with us today to find out if Google Ads can work for your business (or businesses).

If your budget allows, we definitely recommend using both SEO and Google Ads. These two digital marketing streams complement each other and we find that we get the biggest results for clients who use both. Google Ads can start driving results within a matter of weeks with quick set up and easy wins, whereas SEO is a long term approach that over the course of months and years will drive a higher return on investment than virtually any other marketing channel.

Are you looking for a Google Ads agency in Melbourne that will listen to you and make a plan that caters the unique needs of your business? That’s us! We genuinely care about helping you grow and we’ll collaborate with you to get brilliant results, whether that’s through SEO, Google Ads or any of our other digital marketing services.

Our clients typically launch their Google Ads campaigns with a budget of at least $1000 per month while others spend more than $100 000 per month. It’s really up to you and depends on your budget and your goals.

Looking for a PPC agency that delivers brilliant results at a fair price? We’re your Gorillas. Unlike some Google Ads agencies, we charge a flat Google Ads management fee — we never take a percentage of your advertising budget.Our transparent pricing means there are no hidden fees, commissions or kickbacks— what you see is what you get.

Yep, we sure are! We’re one of the few Google Partners in Melbourne (and Australia as a whole). Our partnership with Google not only gives us priority access to the latest Google updates, products and best practices, but it also certifies that we’re highly trained in Google Ads products and services, so you can rest assured you’re getting the best service around.

Looking for a certified Google Partner Google Ads agency in Melbourne? Look no further. Get in touch for a free consultation and to find out how we can help you grow your business.

We sure can! We currently manage international Google Ads for a number of Aussie-based multinational companies, including ecommerce businesses launching their brand internationally to tech companies who’re expanding into overseas markets and casting a broader net for the right website visitors.

For us, when it comes to getting brilliant results through Google Ads, Melbourne is just the beginning. We can help you navigate the complexities of international Google Ads campaigns, from keyword semantics to international search demands and bidding techniques.

We sure are! We’ve helped loads of ecommerce businesses boost their sales through Google Shopping. Our comprehensive Google Shopping service includes Google Shopping account setup, CMS integration, ongoing management and continual improvement and optimisation of your campaigns.

Google Ads provide two equally valuable advertising channels: the Search Network and the Display Network. The Search Network includes things like Google search results, Google Shopping (a must for ecommerce businesses!), Google Maps and partnered Google search sites. The Display Network meanwhile consists of thousands of partner websites along with Google sites like YouTube, Gmail and Blogger.

Both of these networks can be used to get your brand messaging across and to promote your business’s products and services. Your Google Ads specialist will analyse your business and make personalised recommendations on which elements to use to get the best results.

Need a Google Ads agency in Melbourne that’ll explain how to grow your business with Google Ads? We’re the Gorillas for you. Book a chat today. We’ll implement the right strategy for success.

Sure can! If you’re not stoked with your current sales and paid search performance, we can dive in and find ways to get it firing on all cylinders. Our Google Ads experts will analyse every element of your Google Ads account to see what’s working, what isn’t and what we can do to improve your performance in the future. We’ll look at bidding strategies, ad spend, ad scheduling, extension optimisation — the whole lot.

We can even take over from your existing agency if you’re unhappy with their service with minimal disruption to your account. We’re here to kick business goals without interrupting business as usual.

Yep, sure can. We’ll handle the whole process and take over control of your Google Ads account with minimal disruption to your business. We’ll then assess the performance of your current Google Ads campaign (or campaigns) and either improve your existing strategies or throw them out and completely overhaul your campaign structure. Either way, you’ll experience minimal downtime and get better results from your Google Ads, fast.

We do the lot! Our comprehensive range of Google Ads services includes:

  • Search ads
  • Google Shopping
  • Display advertising
  • Remarketing
  • Google account audits
  • Google training
  • Ongoing Google Ads management in Melbourne

We’ll use a combination of these services to build your brand and get massive results for your business, and fast. From leads and sales to traffic and engagement, we’ll ensure your hard-earned money is well spent for success.

A good Google Ads company should:

  • Employ highly experienced Google Ads specialists
  • Be a certified Google Partner
  • Demonstrate a thorough, comprehensive work ethic and strategies
  • Provide a transparent, honest service
  • Provide clear reporting and results
  • Have a collection of positive reviews and testimonials
  • Offer tailored, personalised services

We’re a Premier Google Partner that’s on your team. Contact us to find out how we can improve your Google Ad campaigns!

When you need to find something in Google you type words into the search bar like “restaurants near me”. Those words are what are known as keywords. There are three basic categories of keyword: informational, transactional, and navigational keywords.

For digital marketing purposes, transactional keywords are where the money’s at. If someone is looking for something to buy, for instance, a new TV, they’ll use transactional keywords like “best big screen TVs”, “latest TVs” and “buy TV”. If your business sold TVs we’d target these keywords with your Google Ads to help potential customers find your products.

Yep! If you and your team want to learn how to get great results from your Google Ads account we can provide valuable Google Ads training on everything from Google Ads for beginners up to advanced Google Ads coaching. We offer flexible training options including group training, one-one-one, face to face and online training.

If you need a Melbourne Google Ads agency that guarantees brilliant results and backs it up with honest, transparent service, then we’re the agency for you. We’ve grown on the back of doing the right thing by our clients and we’ve helped countless businesses thrive over the last 10+ years.

As a certified Google Partner agency we’ve got the experience and expertise to help you maximise your Google Ads performance. More importantly though we genuinely care about the success of your business. We’ll work with you in partnership to achieve your goals.

For data driven, proven and trustworthy Google Ads services from a Melbourne Google Ads agency that shows you exactly how to grow your business, we’re the ones for you.

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A clear roadmap to success

A clear plan, decisive action and brilliant results. Simple.

Less confusion, more customers, more growth

Start attracting more customers with the Google Ads agency that crushes confusion.

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