Conversion Focused Facebook Ads Agency Melbourne

10/10 service, expertise and professionalism.
– Stephanie O’Connor, Gateway Bank
Trusted by clients big and small

Right content, right time, right audience.

We’ll craft impactful ads that resonate with your ideal customers and drive more people to your website.

Your Melbourne Facebook Ads Agency

Forget confusion, feel 100% confident about your Facebook Ads strategy

How we get results


We’ll get to know your business and your customers, develop key messaging and deliver a data-driven strategy that connects you with your ideal audience.

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We’ll use art and science, creative thinking and laser-focused targeting to deliver real results and help you reach your goals.

We don’t set and forget. Our hard-working specialists will continually revisit, revamp and revitalise your strategy to get the best possible outcome.

Digital Marketing Strategy Session

We’ll dive into your Facebook and Instagram ads and discuss ways to boost your performance.

We can talk about your goals and dig into the details including ad creative, audience targeting, conversion tracking, landing pages and more.

Our Services

We’ve got everything covered.

Advanced Customer Targeting

Imagine if you could talk directly to your ideal customers and share your products or services with them at the click of a button. With Facebook Ads, that’s pretty much what you can do! Thanks to its incredible customer targeting capabilities we can define your ideal customer based on their interests, behaviours and demographics, then using that data find people who fit that description on Facebook and advertise your business to them.

We’ll continually optimise your customer targeting techniques to make sure you’re getting the best possible results — that means more customers heading to your website and purchasing your products for less outlay.

Analytics and Reporting

We can make you all the grand promises in the world, but you need to see the proof. That’s why we provide detailed, easy to understand reports on all your Facebook Ads results. We’ll use advanced analytics to track every dollar we spend and provide a clear breakdown of your return on investment along with all our wins and opportunities.

When it comes to analysing their Facebook Ads Melbourne businesses don’t have time — or money — to waste. With our advanced analytics and reporting you’ll see at a glance exactly how your Facebook Ads campaigns are performing.

Brand Building

Before customers choose to purchase from your business, they have to trust your brand. Facebook is one of the most powerful and measurable ways to build your brand and increase brand awareness among your target audience.
At Gorilla we use what’s called a full funnel approach to your Facebook Ads which aims to move customers from being totally unaware of your brand to being ready to buy. At the top of the funnel we have people who’ve never heard of or interacted with your brand. We’ll show people ads that introduce your brand and let them get to know what you’re all about. In the middle of the funnel are people who are aware of your brand but may be very familiar with you. Finally at the bottom of the funnel we have our audiences who are well-acquainted with your brand and who are ready to buy from you. This is where we see the best return on investment.

Instagram Ads

Facebook Ads is effectively a two-for-one. As well as running your ads across Facebook we can also run them on Instagram, giving us another opportunity to build brand awareness and showcase your products to your target audience. We’ll collaborate with you to work out which combination of Facebook and Instagram ads will work best for your business.

Lead Generation Campaigns

If you’re a lead generation business Facebook Ads can help you get more customers clicking that all important “contact us” button. With Facebook Ads Melbourne businesses can target the audiences more likely to make an enquiry based on things like demographics, buying behaviours and location data. This means we can get your lead generation ads in front of the audiences most likely to need your services, so you’re investing your advertising spending where it’ll have the biggest impact.

Product Catalogue Ads

Product catalogue ads are what we in the advertising industry call money making machines! These beauties allow us to showcase your products to potential customers as they’re browsing Facebook — the bit that makes it so effective? We’re showing these ads to people who’ve already shown an interest in those products. Maybe they’ve browsed your website or added something to a cart and not purchased it. With product catalogue ads we can give them a little reminder and prompt them to complete the purchase. We can also product catalogue ads for cross-selling, which means we’ll show customers products which are similar to things they’ve bought from you before.

Local Awareness Ads

As a local business you want to get people in your local area interested in your brand. It’s all well and good targeting your ideal customers, but if they’re on the other side of the country they may not be of much use to you! That’s where local awareness ads come in. As well as targeting customers based on their interests and demographics, we can home in on their physical location to make sure people in your area know about your business.

We simply set a radius around your physical location and target people who live in or have recently visited that area with your ads. At Gorilla we create local awareness Facebook Ads Melbourne locals respond to, helping our clients stay front of mind with their local customers.

Facebook Business Manager Setup

We’ll guide you through the Facebook Page and Business Manager account set up then help you grant us admin access. The reason we set up your Facebook Business Manager account this way is it means you gain full access to your account. We’re committed to transparency and honesty in everything we do, so it’s important to us that you have control over your account. Once it’s all set up, though, you can kick back and leave the work to us!

Facebook Ads Account Setup

Once we’ve got your Facebook Page and Business Manager accounts set up, the next step is to set up your Facebook Ads account. We’ll handle the whole set up process for you, after which you’ll have access to your account via your Business Manager account. Accountability and honesty are cornerstones at Gorilla, so providing our clients with full access to their Facebook Ads accounts is a no-brainer. We’ll also set up pixel and catalogue, or assign ourselves admin access if you’ve already got these features set up, and Voila! You’re ready to roll!

Organic Facebook Page Advice

Facebook Ads and organic Facebook activity are like toothpaste and a toothbrush — fine on their own, but you’ll get the best results when you use them together! You don’t have to post on your Facebook page 24/7 either, even once or twice a week is enough to show your customers that you’re active and not they’re not just seeing your ads for the sake of it. Facebook Ads campaigns are often used to build your brand, and the best way to back that up is to share relevant, engaging, on-brand content that helps your audience connect with you.

While we don’t run organic Facebook campaigns as a service we can gladly provide tailored advice, either ad hoc or as a formal strategy. We can prepare a detailed organic Facebook strategy for you including competitor analysis, posting advice, Facebook Page optimisation and the creation of a posting schedule. The long and the short of it is, when it comes to Facebook Ads Melbourne businesses should be utilising both paid and organic content to get the most bang for their buck.

Dynamic Ads

Dynamic ads are the secret weapon all ecommerce websites need in their arsenal. These ads are designed to swap out their content based on the person viewing the ad — for example, if someone has viewed products on your website, the dynamic ad will show them the items they’ve already viewed as a reminder to complete the purchase. This is known as remarketing and it’s one of the most effective ways to drive sales.

We also use dynamic ads for cross-selling, upselling and reaching new audiences. There’s nothing these money making beauties can’t do!

Lead Gen Ads

Lead gen ads have one simple purpose — to get more leads for your business. There are two ways we can do it. We can either use lead generation ads to direct people to your website where they can make an enquiry, or we can put an enquiry form directly on Facebook so customers can instantly enquire without clicking through to your website first — this second option is incredibly effective! If you’re a lead generation business Facebook’s lead gen ads are a no-brainer, and when they’re used in conjunction with other Facebook Ads strategies they’re super powerful at generating traffic to your business.

Ad Optimisation

We’re not content with sending your Facebook Ads campaigns out into the world and letting them fend for themselves. At Gorilla we constantly test, check, update and optimise your ads to make sure you’re getting the best results. We’ll regularly switch up your ads to ensure your audience stays engaged (we humans get bored quickly, we need shiny new ads to pique our interest!). We’ll also use the wealth of data at our disposal along with A/B testing to make data-driven choices and squeeze the most advertising juice possible out of every dollar you spend.

Placement Optimisation

There are a variety of locations on Facebook where we can showcase your ads including the newsfeed, right column, Instagram, Marketplace and more. Our expert Facebook Ads specialists will assess your goals and come up with the most effective placements for your ads. There are some locations that always deliver the goods (like the newsfeed) and others that are an advertising graveyard (like instant article ads). Your dedicated Facebook Ads specialist will manually select the placements they know will get you the best results then constantly monitor and update your ads to maximise your return on ad spend.

Custom Audiences

Ideally in the advertising world you want your ads to end up in front of your target audience — the people most likely to buy your products. With Facebook Ads we can do just that using custom audiences. With custom audiences we can upload your existing email subscriber list (if you have one) onto Facebook and target those existing customers with your advertising campaigns.

But wait, there’s more! We can also create what’s known as lookalike audiences based on that list, where Facebook seeks out similar characteristics to the people on your email list and creates a fresh audience of people who are also highly likely to be interested in your product or service. We can then target that new audience with your advertising.

Location Targeting

When it comes to spreading awareness and driving local traffic with Facebook Ads, Melbourne businesses can get amazing results. Whether you run an ecommerce or lead generation business, Facebook’s location targeting capabilities can help you reach the right audience.

For lead generation businesses, using location targeting to set a radius around your physical store location can help you advertise your services to potential customers within your service area. Let’s say you run a plumbing business in Maribyrnong. You can set a 30-mile radius around your store (Facebook using US measurements) and anyone inside that radius will be targeted with your ads.

If you run an ecommerce business Facebook’s location targeting services can be used to exclude areas that your business doesn’t deliver to. There’s nothing more frustrating for a customer than adding something to a cart and beginning the checkout process only to find they can’t have the item shipped to their address. You can avoid this problem by only advertising your business in locations which fall within your shipping areas.

If you need Facebook Ads Melbourne locals will respond to get in touch to find out how our Melbourne Facebook Ads specialists can help.

Demographics Targeting

Facebook makes it incredibly easy to target audiences based on demographics. Using your customer data we can seek out audiences with similar demographics, increasing the effectiveness of your ads. We’ll use Google Analytics and Facebook Insights to discover who’s buying your products then use that info to target your ideal demographic.

As an example, if your products or services are most usually purchased by women aged 25-40, then we can show your ads to women who fall within that age bracket. However, we also take into account buying patterns and how they can affect your target audience. For instance, in the lead up to Valentine’s Day we might target men looking to buy gifts and so may target demographics outside your usual audience.

Interest Based Targeting

Highly targeted audiences are one of the things we love most about Facebook Ads. Why? Because it means we can get your ads seen by the people most likely to buy your products and avoid wasting money on audiences who aren’t interested. Speaking of interests, interest based targeting is one of the more ingenious ways Facebook Ads lets you target customers.

How does it work?

Say, for example, you’re an ecommerce store selling dresses online. You’ve gone over your analytics data, done your research and created some customer personas. You’ve worked out your audience enjoys travelling, exercising, shopping, and reading about politics. You can then create an interest based audience tailored to those preferences. Plus, if you pair interests with demographics targeting you end up with super-targeted audiences who are highly likely to buy your products.

Behaviour Targeting

Our Facebook Ads specialists can use behavioural data to target potential customers. Behavioural data includes things like purchasing habits, interests, online activities and previous activity on your website. We’ll analyse a whole stack of behaviour information and use it to target the people most likely to buy your products.

Maybe someone browsed your website, added a few items to a cart then didn’t complete the purchase. We can remind that person to complete the purchase or incentivise them with a discount code — this is a super effective sales driver! We can also reward loyal customers with discounts so they can stock up on their favourites. It’s much easier to keep an existing customer than attract a new one and behaviour targeting is a great way to target warm audiences and reel in new customers at the same time.

Grow your sales

Connect with new customers and send existing ones back for more with brilliant, highly-targeted Facebook Ads campaigns. Every decision we make is 100% data driven and focused on growing your revenue.

Gorilla undertook rigorous testing of digital advertising channels to understand the best performing tactics before deploying strategies that sourced us the highest quality leads at the lowest possible cost. The team at Gorilla 360 are a pleasure to work with and I would recommend them to anyone seeking to optimise their digital presence.

Jason Riley

University of Newcastle

We partner with the best

A Facebook Ads agency that does it all

Reach new customers and grow your business with the kind of Facebook Ads Melbourne businesses can trust

There are over 15 million active users on Facebook in Australia — that’s 15 million opportunities to grow your business. With its awesome audience targeting capabilities Facebook Ads allows us to home in on your ideal customers, displaying your brand messaging and products to the people most likely to buy your products or services.

At Gorilla 360 our expert Facebook Ads specialists manage Facebook Ads campaigns for everyone from small businesses to ASX listed juggernauts — and they can help you too. We’ve helped everyone from fitness brands to retail businesses to law firms and financial institutions take their business to the next level, all with a laser focus on what matters most — sending profits skyrocketing!

Whatever industry you’re in our Facebook Ads specialists will help you reach your ideal audience and send them streaming to your website and your store.

Get real results from the Melbourne Facebook Ads agency that crushes confusion and provides real clarity

Stop feeling confused about your Facebook Ads and get 100% clarity.

We’ll not only manage every aspect of your Facebook Ads campaigns, we’ll also provide detailed step-by-step descriptions of what we’re doing and why so you’ll always be kept in the loop. We’ll provide you with regular, easy to follow reports on all your Facebook Ads wins and opportunities. We’ll also collaborate with you to establish your goals so we can reach (and smash) them, fast.

Want the kind of Facebook Ads Melbourne business can rely on to get them real results? Book in a chat with us today to find out how we can help you grow your business and boost your sales with Facebook Ads.

Need a Melbourne Facebook Ads agency that’ll help you smash your goals? We’re the Gorillas for you!

Popular Questions


Facebook is the most popular social media platform in the world, with over 15 million active users in Australia alone — that’s a huge customer base to tap into! Plus with the added reach of Instagram in the mix Facebook is an advertising dream ticket.

With Facebook Ads you can build brand awareness, attract new customers, promote your products and services and keep existing customers coming back for more. We’ve got amazing results for both lead generation and ecommerce clients across a range of industries using Facebook Ads — and we can help you too.

Ready to grow your brand and boost your sales using Facebook Ads, Melbourne businesses? We’re your Gorillas! Get in touch to find out how we can help you grow your business with our Facebook Ads services.

If you want to maximise your return on investment and feel confident in your business growth, then you should use a Facebook Ads agency. Facebook Ads agencies employ professional Facebook Ads specialists dedicated to getting amazing results for your business — professionals who’ve trained for years in all things Facebook Ads and who know how to squeeze every bit of value out of your advertising spend.

You should use a certified Facebook Partner agency to ensure you’re getting the best service. Facebook Partner agencies have direct access to the latest updates and developments from Facebook along with a dedicated Facebook contact who can advise them on optimising your account performance.

Using a Melbourne Facebook Ads agency like Gorila guarantees you’ll get the best possible return on your investment, plus it leaves you with more time and energy to spend running your business. If you want 100% confidence in your business growth, then you should use a Facebook Ads agency.

The key metric we use to measure Facebook Ads performance is ROAS, or return on ad spend. The amount you spend on Facebook Ads should get you the best possible ROAS — and that amount will be influenced by several factors including the size of your target market, the products or services you offer, the scope of your target audience (whether it’s local, national or global), your marketing budget and the value margin of your products.

Our clients spend everything from a few thousand to tens of thousands of dollars per month on Facebook Ads, but it all depends on your individual business and your goals. We’ll work with you to come up with a Facebook Ads strategy that gets you the best possible ROAS while working within your budget.

Yes, we’re a certified Facebook Ads Partner agency.

When you work with us you’ve got a Melbourne Facebook Ads agency on your side that has a direct line to Facebook along with access to all the latest updates and insights straight from the horse’s mouth, all of which adds up to the best possible results from your Facebook Ads.

As one of only a handful of certified Facebook Ads Partner agencies in Australia we can deliver the kind of Facebook Ads Melbourne businesses need to stand out from the crowd.

Yep, we sure can! In fact, we’re a Neto partner agency.

We’ve helped countless Neto clients grow from small businesses to big players with amazing turnovers. Our Facebook Ads specialists can configure product feeds from Neto through to Facebook with their hands tied behind their backs — and they’ll get you an awesome return on investment for your Facebook Ads no trouble at all.

Facebook Ads can provide fantastic ROI. Your return on investment will depend on your business with factors like the competitiveness of your industry, the products or services you offer, the size of your target market and the quality of your website will influence the ROI you’ll see from Facebook Ads.

Some of the world’s biggest and most famous brands use Facebook Ads, and they can work just as well for small businesses, too. The best ROI results usually come from bottom of funnel Facebook Ads (these are ads targeting audiences who know your brand well and are ready to buy from you).

Want to see what kind of ROI you can get from Facebook Ads, Melbourne businesses? We’ve driven amazing Facebook Ads ROI for businesses throughout Melbourne, Victoria and all of Australia, and we can help get great results for you, too.

Yes! Facebook Ads can drive amazing results for almost any business. Lead generation, ecommerce, local, national, global — no matter the size scale or scope of your business Facebook Ads can help you grow your business, build brand awareness and drive traffic, enquiries, sales and profits through the roof.

Like all our favourite digital marketing techniques, we usually see the best results when Facebook Ads is used collaboratively with other platforms like Google Ads and SEO. In short, if you’ve got a great website coupled with solid digital marketing then Facebook Ads will definitely accelerate your business growth.

If you can, we highly recommend using both Facebook Ads and Google Ads.

Across the board our clients get the best results when they combine Facebook Ads and Google Ads. The reason for this is the two different ad services apply to different stages of the customer journey, so using them together covers all bases. Facebook Ads build trust and brand awareness and educate your target audience on your products or services, getting them ready to make a purchasing decision. Google Ads, meanwhile, target customers who are actively looking to purchase a product or service.

Essentially, Facebook Ads educates customers about your brand while Google Ads showcases your products or services once the customer is ready to buy.

Digital marketing works best when multiple channels are used together. When it comes to Facebook Ads Melbourne businesses typically see the best results when they use them in tandem with Google Ads and other digital marketing services like SEO.

Absolutely! In fact, we’re a Shopify partner agency.

We’ve been helping ecommerce businesses smash their digital marketing goals since 2010 and we’ve worked on more Shopify websites than you can poke a stick at. We’ll take care of everything, including establishing tracking for your Shopify website and setting up the product feed from your website through to Facebook to get your Facebook catalogue live.

As both Shopify and Facebook Ads partners we’ve got the dual expertise to drive amazing results for our clients — and we do it everyday! Get in touch for expert Facebook Ads Melbourne Shopify clients can count on.

Want the best darn Facebook Ads agency in Melbourne on the case? Then you should choose Gorilla.

When you sign on with us you’ll learn exactly how to grow your business through Facebook Ads. Unlike a lot of Facebook Ads agencies we’ll never hide behind smoke and mirrors or fluffy promises. Instead, we’ll provide 100% clarity on your Facebook Ads campaigns, so you’ll always know exactly what we’re doing and why.

We’ve been in the business since 2010 and since then we’ve helped countless clients achieve incredible growth and send their sales skyrocketing. Along the way we’ve stayed true to our founding principles of clarity, transparency and doing the right thing by our clients, all while achieving huge growth for our clients. We’d love to help you smash your Facebook Ads goals — get in touch today to find out how we can make it happen.


Confusion is costing you

Find out exactly where to invest and grow your business faster with a clear Facebook Ads plan.

Clarity brings growth

Everything’s easier when you’ve got a clear plan. Send customers flocking to your business with strategic Facebook Ads.

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