Facebook Ads

Analytics and Reporting

We can make you all the grand promises in the world, but you need to see the proof. That’s why we provide detailed, easy to understand reports on all your Facebook Ads results. We’ll use advanced analytics to track every dollar we spend and provide a clear breakdown of your return on investment along with all our wins and opportunities.

When it comes to analysing their Facebook Ads Melbourne businesses don’t have time — or money — to waste. With our advanced analytics and reporting you’ll see at a glance exactly how your Facebook Ads campaigns are performing.

Brand Building

Before customers choose to purchase from your business, they have to trust your brand. Facebook is one of the most powerful and measurable ways to build your brand and increase brand awareness among your target audience.
At Gorilla we use what’s called a full funnel approach to your Facebook Ads which aims to move customers from being totally unaware of your brand to being ready to buy. At the top of the funnel we have people who’ve never heard of or interacted with your brand. We’ll show people ads that introduce your brand and let them get to know what you’re all about. In the middle of the funnel are people who are aware of your brand but may be very familiar with you. Finally at the bottom of the funnel we have our audiences who are well-acquainted with your brand and who are ready to buy from you. This is where we see the best return on investment.

Instagram Ads

Facebook Ads is effectively a two-for-one. As well as running your ads across Facebook we can also run them on Instagram, giving us another opportunity to build brand awareness and showcase your products to your target audience. We’ll collaborate with you to work out which combination of Facebook and Instagram ads will work best for your business.

Lead Generation Campaigns

If you’re a lead generation business Facebook Ads can help you get more customers clicking that all important “contact us” button. With Facebook Ads Melbourne businesses can target the audiences more likely to make an enquiry based on things like demographics, buying behaviours and location data. This means we can get your lead generation ads in front of the audiences most likely to need your services, so you’re investing your advertising spending where it’ll have the biggest impact.

Product Catalogue Ads

Product catalogue ads are what we in the advertising industry call money making machines! These beauties allow us to showcase your products to potential customers as they’re browsing Facebook — the bit that makes it so effective? We’re showing these ads to people who’ve already shown an interest in those products. Maybe they’ve browsed your website or added something to a cart and not purchased it. With product catalogue ads we can give them a little reminder and prompt them to complete the purchase. We can also product catalogue ads for cross-selling, which means we’ll show customers products which are similar to things they’ve bought from you before.

Local Awareness Ads

As a local business you want to get people in your local area interested in your brand. It’s all well and good targeting your ideal customers, but if they’re on the other side of the country they may not be of much use to you! That’s where local awareness ads come in. As well as targeting customers based on their interests and demographics, we can home in on their physical location to make sure people in your area know about your business.

We simply set a radius around your physical location and target people who live in or have recently visited that area with your ads. At Gorilla we create local awareness Facebook Ads Melbourne locals respond to, helping our clients stay front of mind with their local customers.

Facebook Business Manager Setup

We’ll guide you through the Facebook Page and Business Manager account set up then help you grant us admin access. The reason we set up your Facebook Business Manager account this way is it means you gain full access to your account. We’re committed to transparency and honesty in everything we do, so it’s important to us that you have control over your account. Once it’s all set up, though, you can kick back and leave the work to us!

Facebook Ads Account Setup

Once we’ve got your Facebook Page and Business Manager accounts set up, the next step is to set up your Facebook Ads account. We’ll handle the whole set up process for you, after which you’ll have access to your account via your Business Manager account. Accountability and honesty are cornerstones at Gorilla, so providing our clients with full access to their Facebook Ads accounts is a no-brainer. We’ll also set up pixel and catalogue, or assign ourselves admin access if you’ve already got these features set up, and Voila! You’re ready to roll!

Organic Facebook Page Advice

Facebook Ads and organic Facebook activity are like toothpaste and a toothbrush — fine on their own, but you’ll get the best results when you use them together! You don’t have to post on your Facebook page 24/7 either, even once or twice a week is enough to show your customers that you’re active and not they’re not just seeing your ads for the sake of it. Facebook Ads campaigns are often used to build your brand, and the best way to back that up is to share relevant, engaging, on-brand content that helps your audience connect with you.

While we don’t run organic Facebook campaigns as a service we can gladly provide tailored advice, either ad hoc or as a formal strategy. We can prepare a detailed organic Facebook strategy for you including competitor analysis, posting advice, Facebook Page optimisation and the creation of a posting schedule. The long and the short of it is, when it comes to Facebook Ads Melbourne businesses should be utilising both paid and organic content to get the most bang for their buck.

Dynamic Ads

Dynamic ads are the secret weapon all ecommerce websites need in their arsenal. These ads are designed to swap out their content based on the person viewing the ad — for example, if someone has viewed products on your website, the dynamic ad will show them the items they’ve already viewed as a reminder to complete the purchase. This is known as remarketing and it’s one of the most effective ways to drive sales.

We also use dynamic ads for cross-selling, upselling and reaching new audiences. There’s nothing these money making beauties can’t do!

Lead Gen Ads

Lead gen ads have one simple purpose — to get more leads for your business. There are two ways we can do it. We can either use lead generation ads to direct people to your website where they can make an enquiry, or we can put an enquiry form directly on Facebook so customers can instantly enquire without clicking through to your website first — this second option is incredibly effective! If you’re a lead generation business Facebook’s lead gen ads are a no-brainer, and when they’re used in conjunction with other Facebook Ads strategies they’re super powerful at generating traffic to your business.

Ad Optimisation

We’re not content with sending your Facebook Ads campaigns out into the world and letting them fend for themselves. At Gorilla we constantly test, check, update and optimise your ads to make sure you’re getting the best results. We’ll regularly switch up your ads to ensure your audience stays engaged (we humans get bored quickly, we need shiny new ads to pique our interest!). We’ll also use the wealth of data at our disposal along with A/B testing to make data-driven choices and squeeze the most advertising juice possible out of every dollar you spend.

Placement Optimisation

There are a variety of locations on Facebook where we can showcase your ads including the newsfeed, right column, Instagram, Marketplace and more. Our expert Facebook Ads specialists will assess your goals and come up with the most effective placements for your ads. There are some locations that always deliver the goods (like the newsfeed) and others that are an advertising graveyard (like instant article ads). Your dedicated Facebook Ads specialist will manually select the placements they know will get you the best results then constantly monitor and update your ads to maximise your return on ad spend.

Custom Audiences

Ideally in the advertising world you want your ads to end up in front of your target audience — the people most likely to buy your products. With Facebook Ads we can do just that using custom audiences. With custom audiences we can upload your existing email subscriber list (if you have one) onto Facebook and target those existing customers with your advertising campaigns.

But wait, there’s more! We can also create what’s known as lookalike audiences based on that list, where Facebook seeks out similar characteristics to the people on your email list and creates a fresh audience of people who are also highly likely to be interested in your product or service. We can then target that new audience with your advertising.

Location Targeting

When it comes to spreading awareness and driving local traffic with Facebook Ads, Melbourne businesses can get amazing results. Whether you run an ecommerce or lead generation business, Facebook’s location targeting capabilities can help you reach the right audience.

For lead generation businesses, using location targeting to set a radius around your physical store location can help you advertise your services to potential customers within your service area. Let’s say you run a plumbing business in Maribyrnong. You can set a 30-mile radius around your store (Facebook using US measurements) and anyone inside that radius will be targeted with your ads.

If you run an ecommerce business Facebook’s location targeting services can be used to exclude areas that your business doesn’t deliver to. There’s nothing more frustrating for a customer than adding something to a cart and beginning the checkout process only to find they can’t have the item shipped to their address. You can avoid this problem by only advertising your business in locations which fall within your shipping areas.

If you need Facebook Ads Melbourne locals will respond to get in touch to find out how our Melbourne Facebook Ads specialists can help.

Demographics Targeting

Facebook makes it incredibly easy to target audiences based on demographics. Using your customer data we can seek out audiences with similar demographics, increasing the effectiveness of your ads. We’ll use Google Analytics and Facebook Insights to discover who’s buying your products then use that info to target your ideal demographic.

As an example, if your products or services are most usually purchased by women aged 25-40, then we can show your ads to women who fall within that age bracket. However, we also take into account buying patterns and how they can affect your target audience. For instance, in the lead up to Valentine’s Day we might target men looking to buy gifts and so may target demographics outside your usual audience.

Interest Based Targeting

Highly targeted audiences are one of the things we love most about Facebook Ads. Why? Because it means we can get your ads seen by the people most likely to buy your products and avoid wasting money on audiences who aren’t interested. Speaking of interests, interest based targeting is one of the more ingenious ways Facebook Ads lets you target customers.

How does it work?

Say, for example, you’re an ecommerce store selling dresses online. You’ve gone over your analytics data, done your research and created some customer personas. You’ve worked out your audience enjoys travelling, exercising, shopping, and reading about politics. You can then create an interest based audience tailored to those preferences. Plus, if you pair interests with demographics targeting you end up with super-targeted audiences who are highly likely to buy your products.

Behaviour Targeting

Our Facebook Ads specialists can use behavioural data to target potential customers. Behavioural data includes things like purchasing habits, interests, online activities and previous activity on your website. We’ll analyse a whole stack of behaviour information and use it to target the people most likely to buy your products.

Maybe someone browsed your website, added a few items to a cart then didn’t complete the purchase. We can remind that person to complete the purchase or incentivise them with a discount code — this is a super effective sales driver! We can also reward loyal customers with discounts so they can stock up on their favourites. It’s much easier to keep an existing customer than attract a new one and behaviour targeting is a great way to target warm audiences and reel in new customers at the same time.