Google Ads Agency Sydney

What is search marketing?

Ever wondered how Google decides which results come up when you Google something? Google advertising involves placing your ads in the search engine results page when people search for something. The great thing about paid advertising is that we can target people who are interested in your product or service.

Search advertising is often referred to as pay-per-click or PPC Ads, as you make a payment every time someone clicks your ad. By getting a Google Ads agency in Sydney (like us) on board to help with your Google Ads campaign through our PPC services, you’ll be able to get more of the right customers clicking through to your website using the power of search advertising.

Contact us for proactive Google Ads management in Sydney. We’re here to kick business goals in line with your budget!

Google Shopping

If you’re an ecommerce retailer, Google Shopping is an absolute must. Using the unique capabilities of Google Shopping we’ve helped countless businesses reach out to customers with targeted, engaging ads.

Google Shopping allows ecommerce businesses to display product images and information across multiple locations including Gmail, Google search results, the Display Network, a series of thousands of affiliated partner websites, and Youtube.

We handle every aspect of your Google Shopping, from setting up your account to CMS integration and taking care of all your ongoing management, bidding, testing and reporting. If you’re after a Sydney Google Ads agency that’ll take your ecommerce sales to the next level with Google Shopping, we’re your Gorillas!

Learn more about our Google Shopping Services.

Google Shopping Management

Want to spend more time running your business and less time worrying about your Google Shopping account? Leave it to us. It’s our job to stay ahead of the curve when it comes to Google, so we know exactly how to get the best results out of your Google Ads campaign.

Through our PPC services, we take care of everything from setting up your account and integrating it with your CMS to managing your Google Merchant Centre, monitoring your feed, and testing and updating your ads to make sure you’re getting the best out of your Google advertising.

Remarketing

If there’s one thing we love, it’s Google remarketing. You’ve probably heard that it’s easier (and cheaper) to hold onto an existing customer than create a new one? This principle definitely applies to remarketing. Essentially, remarketing involves targeting warm audiences who have already interacted with your brand and encouraging them to return to your store.

Remarketing ads can be used to target people who’ve viewed your products or added things to a cart on your website but haven’t gone through with the purchase.

Of all the offerings from Google Ads, Sydney ecommerce businesses can benefit massively from remarketing as part of their Google ad campaigns.

Google Display Ads Sydney

The Google Display Network (GDN) is a network of over 2 million partner websites on which Google can place your ads. This represents a huge opportunity to get your products in front of the right audiences. At Gorilla we’ll use Google’s Display Network (GDN) as part of your Google Ad campaigns to build greater brand awareness with your target market and provide ongoing testing and refinement of your ads to ensure they’re getting you the best possible results.

Monthly PPC Management

Our Google Ads service is certainly not a set-and-forget type operation. As a PPC Agency, we manage your Google Ads pay-per-click (PPC Ads) account on a monthly basis, changing up our strategies and techniques to get you the best results from month to month. Our PPC advertising management process includes keyword and ad management, budget optimisation, campaign optimisation and constantly monitoring, updating and refining your Google Ad campaigns to achieve optimal results.

You’ll receive monthly reports on all your Google Ads wins and opportunities.

PPC Health Checks

When it comes to Google Ads Sydney businesses have different management requirements based on the size and scope of their operation and the capacity of their internal team. Which is where our PPC services come in.

For businesses who run their own Google Ads with in-house pay-per-click (PPC) advertising specialists, small businesses, or businesses with smaller advertising budgets, we can provide a quarterly PPC health check service. Our PPC Agency can provide suggestions for refining and improving PPC campaigns quarterly, rather than on our usual monthly basis, along with all our other PPC advertising health checks.

Keyword Management

Keywords are the terms your potential customers are searching for in Google. It’s our job to make sure your business is ranking for the keywords that are relevant to your business to make sure more people are getting driven to your website. As part of our Google Ads campaign management, we manage your keywords by continually reviewing and updating your keywords, finding new opportunities for you to rank and removing underperforming keywords. Our goal is to keep your keywords working hard for you by making them relevant and effective, ensuring we drive more traffic to your website while also maximising your return on advertising spend.

Ad Management

We’ll take care of every aspect of your Google Ads management, from ad design and creation to A/B testing, monitoring and continual improvement. We don’t just send your ads out into the world to fend for themselves, we constantly monitor, manage and update your ads to ensure they’re performing at their best.

We’ll maximise your click-through rate and conversion using A/B testing which measures the performance of different ad creative types. We’ll utilise all the Google Ads campaign features at our disposal to create and manage ads that get big results, including ad extensions like sitelinks, promotions and location and contact information.

Reporting and Analysis

As a digital marketing agency we pride ourselves on providing clarity to our clients, and one of the main ways we do it is through our thorough, no-nonsense reporting. We never bamboozle clients with smoke and mirrors and vague reports, instead we’ll give you clear, data driven, plain English reports detailing your Google Ads performance, including our monthly achievements and opportunities for improvement.

If you want a Google Ads agency in Sydney that will give you clear, transparent reports on your Google Ads performance, book in a chat with us today.

Dynamic Search Ads

For ecommerce businesses Dynamic Search Ads represent a brilliant opportunity to get your products in front of the right audience. Ecommerce retailers often list thousands or even tens of thousands of products on their website, and it’s simply not practical to create separate ads for each product. That’s where Dynamic Search Ads come in.

Dynamic Search Ads do all the hard work for you by:

1. Matching the most relevant page from your website with the keywords that have been searched
2. Generating a headline based on the search
3. Providing descriptions related to your page which link straight to your website

This means more targeted traffic heading to your website with minimal cost and fuss.

CTR Optimisation

Click-through rate (CTR) optimisation involves maximising the number of people who click on your Google Ads. CTR is the rate at which people who see your ad follow through and click on it, so when you have better ads, you have better CTR. When we improve the quality of your ads, your CTR goes up which in turn improves your Google rankings. As part of our PPC services we’ll use all the tricks, techniques and strategies at our disposal to get your CTR sky high without ever compromising your customer experience.

Google Partnership

As a Google Partner we have direct access to expert advice from Google along with top tier customer support. Our decade long partnership with Google has given us early access to Google’s beta features and advanced knowledge of the latest best practices and techniques. What does this mean for you? Google doesn’t hand partnership out to just anyone. As a certified Google Partner you know that we’re trusted, capable and highly trained in all things Google, so you’ll get the best possible Google Ads experience.

If you’re after a Sydney Google Ads agency that’s a certified Google Partner, we’re the one for you.

Account Audit

Already have a Google Ads account? We perform thorough, comprehensive Google Ads account audits to assess the effectiveness of your current strategies and discover ways to improve your performance. Our analysis covers a range of aspects including:

• Campaign structure
• Performance indicators
• Quality scores
• Click-through rates
• Ad conversion rates
• Keyword performance
• Reviewing negative keywords
• Product performance and
• Merchant Center account health
• Product feed issues

We’ll tell you what’s working, what needs fixing and provide opportunities for future improvement and growth.

Video Ads

Video ads have been proven to be highly effective and engaging content. If you’re looking to build brand awareness or provide in-depth information on your products, video ads are ideal as they both catch and hold the attention of your audience.

Google Ads offers a range of opportunities for placing video ads via YouTube, including in-stream ads, video discovery ads, bumper ads, outstream ads and masthead ads. We can help with the entire process from creating a video ads strategy to connecting you with creative professionals to monitoring and optimising your ad performance.

Online Brand Building

Building awareness and trust in your brand is crucial to growing your business. Google Ads offers from of the most measurable, effective strategies for online brand building including:

• Search Ads — by showing your search ad in Google results for searches relating to your product or service — even if your brand name isn’t used
• Youtube — communicating your brand message through the highly engaging medium of video across a range of websites via YouTube
• Display Network — Google’s Display Network consists of a huge variety of websites and Google locations, all of which can be utilised to spread your brand message

Thanks to the vast reach and audience targeting capabilities of Google Ads you can share your brand messaging with the people who are most likely to connect and identify with your brand. Brand building through Google Ads will help you drive more traffic to your website, grow brand interest and enhance your marketplace credibility.