Google Ads Agency Sydney

Having been a client of Gorilla 360 for the past 18 months, I am thrilled with the quality of work they are producing.
– Stephanie O’Connor, Gateway Bank
Top 3% Google Premier Partner Agency

World-class Google Ads service, delivered by local experts. Our award-winning Google Ads team has once again earned Google Premier Partner status – which puts us in the top 3% of Google Ads Agencies in Australia. What does that mean for you? Exclusive access to product betas, dedicated account support direct from Google, consumer insights and more.

See it for yourself, check out our 90+ 5 star reviews!

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Trusted by clients big and small

So long confusion, hello success

Don’t let confusion kill your profits. At Gorilla we turn confusion into clarity, taking the guesswork out of your Google Ads strategy and delivering a clear, concrete plan that gets brilliant results.

Your Google Ads Partner agency

Choose Google Ads agency Sydney businesses can trust for clear results

How we get results


We’ll get to know your business and your customers, develop key messaging and deliver a data-driven strategy that connects you with your ideal audience.

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We’ll use art and science, creative thinking and laser-focused targeting to deliver real results and help you reach your goals.

We don’t set and forget. Our hard-working specialists will continually revisit, revamp and revitalise your strategy to get the best possible outcome.

Digital Marketing Strategy Session

We’ll dive into your Google Ads account and identify the most important improvements you need to make to boost your ad performance. One of our Google Ads specialists will analyse your ads, keyword targeting, ad copy, designs, conversion tracking, landing pages and more and map out what’s working and what’s not.

Our Services

We’ve got everything covered.

What is search marketing?

Ever wondered how Google decides which results come up when you Google something? Google advertising involves placing your ads in the search engine results page when people search for something. The great thing about paid advertising is that we can target people who are interested in your product or service.

Search advertising is often referred to as pay-per-click or PPC Ads, as you make a payment every time someone clicks your ad. By getting a Google Ads agency in Sydney (like us) on board to help with your Google Ads campaign through our PPC services, you’ll be able to get more of the right customers clicking through to your website using the power of search advertising.

Contact us for proactive Google Ads management in Sydney. We’re here to kick business goals in line with your budget!

Google Shopping

If you’re an ecommerce retailer, Google Shopping is an absolute must. Using the unique capabilities of Google Shopping we’ve helped countless businesses reach out to customers with targeted, engaging ads.

Google Shopping allows ecommerce businesses to display product images and information across multiple locations including Gmail, Google search results, the Display Network, a series of thousands of affiliated partner websites, and Youtube.

We handle every aspect of your Google Shopping, from setting up your account to CMS integration and taking care of all your ongoing management, bidding, testing and reporting. If you’re after a Sydney Google Ads agency that’ll take your ecommerce sales to the next level with Google Shopping, we’re your Gorillas!

Learn more about our Google Shopping Services.

Google Shopping Management

Want to spend more time running your business and less time worrying about your Google Shopping account? Leave it to us. It’s our job to stay ahead of the curve when it comes to Google, so we know exactly how to get the best results out of your Google Ads campaign.

Through our PPC services, we take care of everything from setting up your account and integrating it with your CMS to managing your Google Merchant Centre, monitoring your feed, and testing and updating your ads to make sure you’re getting the best out of your Google advertising.


If there’s one thing we love, it’s Google remarketing. You’ve probably heard that it’s easier (and cheaper) to hold onto an existing customer than create a new one? This principle definitely applies to remarketing. Essentially, remarketing involves targeting warm audiences who have already interacted with your brand and encouraging them to return to your store.

Remarketing ads can be used to target people who’ve viewed your products or added things to a cart on your website but haven’t gone through with the purchase.

Of all the offerings from Google Ads, Sydney ecommerce businesses can benefit massively from remarketing as part of their Google ad campaigns.

Google Display Ads Sydney

The Google Display Network (GDN) is a network of over 2 million partner websites on which Google can place your ads. This represents a huge opportunity to get your products in front of the right audiences. At Gorilla we’ll use Google’s Display Network (GDN) as part of your Google Ad campaigns to build greater brand awareness with your target market and provide ongoing testing and refinement of your ads to ensure they’re getting you the best possible results.

Monthly PPC Management

Our Google Ads service is certainly not a set-and-forget type operation. As a PPC Agency, we manage your Google Ads pay-per-click (PPC Ads) account on a monthly basis, changing up our strategies and techniques to get you the best results from month to month. Our PPC advertising management process includes keyword and ad management, budget optimisation, campaign optimisation and constantly monitoring, updating and refining your Google Ad campaigns to achieve optimal results.

You’ll receive monthly reports on all your Google Ads wins and opportunities.

PPC Health Checks

When it comes to Google Ads Sydney businesses have different management requirements based on the size and scope of their operation and the capacity of their internal team. Which is where our PPC services come in.

For businesses who run their own Google Ads with in-house pay-per-click (PPC) advertising specialists, small businesses, or businesses with smaller advertising budgets, we can provide a quarterly PPC health check service. Our PPC Agency can provide suggestions for refining and improving PPC campaigns quarterly, rather than on our usual monthly basis, along with all our other PPC advertising health checks.

Keyword Management

Keywords are the terms your potential customers are searching for in Google. It’s our job to make sure your business is ranking for the keywords that are relevant to your business to make sure more people are getting driven to your website. As part of our Google Ads campaign management, we manage your keywords by continually reviewing and updating your keywords, finding new opportunities for you to rank and removing underperforming keywords. Our goal is to keep your keywords working hard for you by making them relevant and effective, ensuring we drive more traffic to your website while also maximising your return on advertising spend.

Ad Management

We’ll take care of every aspect of your Google Ads management, from ad design and creation to A/B testing, monitoring and continual improvement. We don’t just send your ads out into the world to fend for themselves, we constantly monitor, manage and update your ads to ensure they’re performing at their best.

We’ll maximise your click-through rate and conversion using A/B testing which measures the performance of different ad creative types. We’ll utilise all the Google Ads campaign features at our disposal to create and manage ads that get big results, including ad extensions like sitelinks, promotions and location and contact information.

Reporting and Analysis

As a digital marketing agency we pride ourselves on providing clarity to our clients, and one of the main ways we do it is through our thorough, no-nonsense reporting. We never bamboozle clients with smoke and mirrors and vague reports, instead we’ll give you clear, data driven, plain English reports detailing your Google Ads performance, including our monthly achievements and opportunities for improvement.

If you want a Google Ads agency in Sydney that will give you clear, transparent reports on your Google Ads performance, book in a chat with us today.

Dynamic Search Ads

For ecommerce businesses Dynamic Search Ads represent a brilliant opportunity to get your products in front of the right audience. Ecommerce retailers often list thousands or even tens of thousands of products on their website, and it’s simply not practical to create separate ads for each product. That’s where Dynamic Search Ads come in.

Dynamic Search Ads do all the hard work for you by:

  1. Matching the most relevant page from your website with the keywords that have been searched
  2. Generating a headline based on the search
  3. Providing descriptions related to your page which link straight to your website

This means more targeted traffic heading to your website with minimal cost and fuss.

CTR Optimisation

Click-through rate (CTR) optimisation involves maximising the number of people who click on your Google Ads. CTR is the rate at which people who see your ad follow through and click on it, so when you have better ads, you have better CTR. When we improve the quality of your ads, your CTR goes up which in turn improves your Google rankings. As part of our PPC services we’ll use all the tricks, techniques and strategies at our disposal to get your CTR sky high without ever compromising your customer experience.

Google Partnership

As a Google Partner we have direct access to expert advice from Google along with top tier customer support. Our decade long partnership with Google has given us early access to Google’s beta features and advanced knowledge of the latest best practices and techniques. What does this mean for you? Google doesn’t hand partnership out to just anyone. As a certified Google Partner you know that we’re trusted, capable and highly trained in all things Google, so you’ll get the best possible Google Ads experience.

If you’re after a Sydney Google Ads agency that’s a certified Google Partner, we’re the one for you.

Account Audit

Already have a Google Ads account? We perform thorough, comprehensive Google Ads account audits to assess the effectiveness of your current strategies and discover ways to improve your performance. Our analysis covers a range of aspects including:

  • Campaign structure
  • Performance indicators
  • Quality scores
  • Click-through rates
  • Ad conversion rates
  • Keyword performance
  • Reviewing negative keywords
  • Product performance and
  • Merchant Center account health
  • Product feed issues

We’ll tell you what’s working, what needs fixing and provide opportunities for future improvement and growth.

Video Ads

Video ads have been proven to be highly effective and engaging content. If you’re looking to build brand awareness or provide in-depth information on your products, video ads are ideal as they both catch and hold the attention of your audience.

Google Ads offers a range of opportunities for placing video ads via YouTube, including in-stream ads, video discovery ads, bumper ads, outstream ads and masthead ads. We can help with the entire process from creating a video ads strategy to connecting you with creative professionals to monitoring and optimising your ad performance.

Online Brand Building

Building awareness and trust in your brand is crucial to growing your business. Google Ads offers from of the most measurable, effective strategies for online brand building including:

  • Search Ads — by showing your search ad in Google results for searches relating to your product or service — even if your brand name isn’t used
  • Youtube — communicating your brand message through the highly engaging medium of video across a range of websites via YouTube
  • Display Network — Google’s Display Network consists of a huge variety of websites and Google locations, all of which can be utilised to spread your brand message

Thanks to the vast reach and audience targeting capabilities of Google Ads you can share your brand messaging with the people who are most likely to connect and identify with your brand. Brand building through Google Ads will help you drive more traffic to your website, grow brand interest and enhance your marketplace credibility.

Turning data into dollars

Google Ads provides a ton of data — from CPAs to CTRs and ROAS, we know how to turn every percentage and statistic into real growth and success for your business.

The Gorilla team are experts in digital marketing and have helped grow our online presence exponentially!

Mitch Jones

Golf World

Choose the Sydney Google Ads agency delivering clear results.

Google Ads Sydney businesses can trust

As one of only a handful of certified Google Ads Partner agencies in Australia we know how to get real results. Google Partners earn their coveted Google Partner badge by passing Google Ads product certification exams — so when you see that badge on our website you know you’re receiving Google Ads services from true Google Ads experts.

Beyond being the experts at what we do, we deliver a personalised service that is laser focused on getting you brilliant results. Our Google certified team will leave no stone unturned to get the best results from your Google Ads campaigns, constantly refining and improving your strategies to help you reach and smash your goals.

The most transparent Google Ads agency in Sydney

When you work with our digital marketing agency, you’ll know exactly what you’re getting every step of the way.

Unlike other Google Ads agencies we never confuse our clients with alienating jargon or smoke and mirrors. We believe confusion is the enemy of profits — when you don’t have a clear plan for how and where to spend your money, you’re never going to get the best results.

We’ve grown on the back of 100% transparency with our clients. That means a clear plan for business growth, transparent, honest reporting and clear results. We don’t shy away from the details, laying out detailed, data driven information for you at every stage of our Google Ads services.

As a Gorilla Google Ads client you’ll get:

  • Full access to your Google Ads data
  • Transparent, BS-free communication
  • Regular data based reports on your Google Ads progress

If you’re after a Google Ads agency in Sydney that doesn’t buy into the fluffy promises and vague deliverables of other Google Ads agencies and instead brings 100% clarity to your Google Ads, then we’re the Gorillas for you.

Working with Gorilla 360 as your Sydney Google Ads agency

Still here? Great! For more information on how a Google Ads campaign (PPC Advertising) can help you grow your business get in touch for a free, no-obligation consultation.

Starting your journey with Gorilla is as easy as:

  1. Answering a few questions about your business and goals
  2. Sitting back while we analyse your current performance and identify growth opportunities
  3. Receiving a detailed tailored proposal on how we can work together to achieve success

We love working with our clients to achieve — and exceed — their goals. Think of us as your Google Ads partners, collaborating with you to drive real growth for your business.

We don’t do cookie cutter Google Ads. We’ll assess the scope, goals and needs of your business and formulate a custom roadmap to success. Every decision we make will be data based and actionable, no guesswork, no confusion, just a transparent step-by-step plan for success.

You’ll be kept up to date with a regular cycle of updates, reports and meetings, with your dedicated account manager providing insights into your progress, wins and opportunities.

We’d love to help you achieve Google Ads success. Get in touch today.

Popular Questions

Google Ads enables you to grow your business in a number of practical ways including:

  • Improving brand awareness
  • Identifying and targeting likely potential customers
  • Driving targeted traffic to your website or optimised landing pages
  • Identifying future growth opportunities

As an expert Google Ads agency in Sydney we can get your business in front of the right audiences and send targeted traffic straight to your website based on your desired ad spend. To find out exactly how we can grow your business with Google Ads, book in a chat with us today.

Sure will! No two ways about it, Google Ads will get customers flocking to your website. With the unique ability to target potential customers based on demographics, location, website visits, previous buying behaviour and intent, and of course, their Google search queries, you’ll be able to attract potential customers who are genuinely interested in your products and services.

When it comes to Google Ads Sydney businesses of all kinds can benefit regardless of size, scope or industry. Whether you’re a lead generation or ecommerce business Google Ads can help grow brand awareness and get more customers clicking on your website and heading to your store.

Your Google Ads success will depend on things like your competition, product demand, ad spend and the quality of your website. Get in touch with us today to find out how Google Ads could help your business.

Ideally both. Search Engine Optimisation (SEO) and Google Ads work extremely well together to promote many businesses online; our most successful clients use a combination of both. Google Ads and SEO each have their advantages which, when used together, get brilliant results.

Google Ads can be set up and start driving results for you within weeks. In contrast, SEO is a long-term investment for growing search engine visibility (which, by the way, is known to drive the highest return on investment of almost any digital marketing).

Looking for a Google Ads agency in Sydney that provides tailored Google Ads and SEO solutions? You’ve found us. As a full-service digital marketing agency, we’ll ensure you get the best digital marketing strategy for your business, whether that’s Google Ads, SEO, Facebook Ads or a combination of marketing strategies. We don’t do cookie-cutter digital marketing. Our PPC agency will collaborate with you to find the best solution for your business.

That’s up to you! Typically our Google Ads clients launch their Google Ads campaigns with at least a $1000 monthly budget, while other clients have monthly budgets of over $100 000. We’ll assess your business and your goals and advise you on the optimum Google Ads spend to achieve your aims.

Are you after a Sydney Google Ads agency that delivers great results for a fair price? You’re looking at us. Unlike some agencies we won’t take a percentage of your advertising budget, instead we just charge a flat Google Ads management fee. Our success is built on clarity and transparency, and that includes our prices — no commissions, no kickbacks, no unexpected fees.

Contact us to learn more about pricing and the Google Ads management process!

Sure are! We’re one of Australia’s select few certified Google Partner agencies.

Google Partnership certifies that we’re a trusted partner of Google with highly trained staff and access to exclusive insights and priority access to the latest Google products and features. As a Google Partner we have direct access to Google, giving us unique access to exclusive information direct from source.

If you need a certified Google Partner Google Ads agency in Sydney, we’re the ones for you. Find out how our Google Ads experts can help you grow your business.

You bet! We can manage all the complexities associated with international Google Ads including legal requirements, international keyword idiosyncrasies, bidding strategies and international search demands. We currently manage a number of Australia-based multinationals, from ecommerce businesses who’ve launched internationally to tech companies expanding into new markets.

In terms of our scope for Google Ads Sydney is just a leaping off point. We manage Google Ads campaigns across Australia and across the globe. Get in touch with us to find out how we can help your international enterprise grow.

We sure are. As a certified Google Shopping agency our ecommerce clients benefit from our comprehensive range of Google Shopping services, everything from setting up your account and integrating Google Shopping with your Content Management System to ongoing management and continual optimisation of your Google Shopping campaigns.

Absolutely. YouTube offers a unique combination of videos, sharing and community, creating an incredible opportunity for customer engagement on a whole other platform. We can reach your target audience through a range of YouTube ads, including:

  • Skippable in-stream ads
  • Non-skippable in-stream ads
  • Bumper ads
  • In-feed video ads
  • Masthead ads
  • Responsive display ads.

So long as you have engaging video content, we can get your Google Ads in front of more eyes on an additional marketing platform like YouTube! For some perspective, there are more than a billion hours of watch time on YouTube each year — where are your online advertising dollars spent?

Yes, we are a certified Google display advertising agency! Display campaigns can reach people worldwide across 35 million websites and apps, including Google-owned platforms like YouTube and Gmail. These ads use machine learning across targeting, bidding, and formats to reach new and existing audiences. You can avoid wasting money and promote more user clicks, phone calls, sales and paying customers for every dollar spent.

Google Ads let you tap into the massive reach of the Google Network and get your brand messaging and advertising in front of the right audiences. The Google Network consists of two components: the Search Network and the Display Network.

The Google Search Network includes Google search results, Google Maps, Google Shopping and Google partnered search sites. This means your business can appear in Google search results when potential customers make an online query, show up on Google Maps (great for local businesses) and display products through Google Shopping. The possibilities are almost endless.

The Display Network meanwhile consists of thousands of partner websites and Google websites like YouTube and Gmail upon which we can display your Google Ads. Essentially, Google Ads offers brilliant opportunities to get your brand seen by thousands of people, and not just any random folks but the exact audiences who are most likely to engage with your brand and purchase your products or services.

If you need a Google Ads agency in Sydney that can explain Google Ads in plain English and get brilliant Google Ads results for your business, then we’re the Gorillas for you. Book in a time to chat with us today.

Absolutely! Our Google Ads specialists can assess your current Google Ads structure and practices and provide a detailed roadmap for improving your performance and maximising your results. We’ll analyse every aspect of your account from ad scheduling to keywords, bidding strategies and extension optimisation and identify ways to improve each one and get you the best possible return on your advertising spend.

We sure can! We’ll take care of the whole transition, ensuring minimal disruption to your business and getting straight down to the business of managing your Google Ads. We’ll analyse your Google Ads performance and either enhance your current strategies or completely overhaul your account and set up a new campaign structure. If you’re after a Sydney Google Ads agency that’ll maximise your Google Ads performance and deliver on all its promises, we’re the ones for you. Book in a chat with us today.

We offer a wide range of Google Ads services including:

  • Search ads
  • Google Shopping
  • Display advertising
  • Remarketing
  • Google account audits
  • Google training
  • Ongoing Google Ads management

We’ll tailor your Google Ads strategy to your business, using the best combination of services to achieve your aims. As a full service digital marketing agency we also offer a comprehensive range of digital marketing services including Facebook Ads, SEO and Digital Strategies.

A good Google Ads company should:

  • Employ highly experienced Google Ads specialists
  • Be a certified Google Partner
  • Demonstrate a thorough, comprehensive work ethic
  • Provide a transparent, honest service
  • Provide clear reporting and results
  • Have a collection of positive reviews and testimonials
  • Offer tailored, personalised services

When you type words into a search engine like Google, the terms you look up are known as keywords. Keywords help Google (and other search engines) decide which pages to show in your search results. The three types of keywords are:

  • Informational keywords
  • Transactional keywords
  • Navigational keywords

For businesses transactional keywords are typically what we need to focus on, as these are the keywords potential customers are looking for when they’re purchasing a product or service. As an example a person looking for a new car might search for “best new cars”, “latest cars”, or “family cars”, these would be classes as transactional keywords.

Absolutely! We offer everything from Google Ads for beginners through to advanced Google Ads training. Whether you want custom training or one of our off-the-shelf packages our Google Ads experts can provide valuable, practical training in one-on-one or group training settings delivered either face-to-face or online.

If you’re after a Sydney Google Ads agency that values clarity and delivers real results, we’re the Google Ads agency for you. With over a decade of experience in the digital marketing landscape we know exactly how to grow your business and help you reach your goals. Some of the things that make us different from other digital marketing agencies include:

  • We’re data driven — every decision we make is based on analytics and data, no guesswork or cookie-cutter approaches
  • We care — we’re genuinely invested in your business’s growth and success. Nothing makes us happier than collaborating with local businesses and seeing them smash their goals
  • We’re certified, proven and experienced — our exclusive Google Partner status is backed up by trained Google Ads experts and 10 years of helping hundreds of satisfied clients grow their businesses

If you want a clear roadmap to success from Google Ads experts who genuinely care about your success, Gorilla is the Sydney Google Ads agency for you.

Yes! Google Ads works for businesses big and small. We’ve worked with local Sydney businesses, nationally-focused businesses, and those looking to expand internationally. Wherever your customers are actively searching, our PPC agency will ensure your ads are appearing to generate leads and sales.


A clear plan for success

No marketing BS, no smoke and mirrors, just a clear, actionable plan for Google Ads success.

Attract more of the right customers

Drive targeted customers straight to your website with the Sydney Google Ads agency that delivers clear results.

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Tell us a little about your business and we’ll be in touch, fast.