Google Shopping

Grow your sales with the ecommerce goldmine that is Google Shopping. As a trusted Google Shopping agency and certified Google Partner, at Gorilla we’ll not only help you showcase your products and drive more sales, we’ll do it without the BS.


Your Google Shopping agency

Maximise your ROI with the agency that eliminates confusion.

Say goodbye to confusion
Driving the best performance from your Google Shopping campaign can be complex, especially if you stock thousands of products — so, leave it to us! We’ll make life easy and drive exceptional results for you.

Google Shopping for ecommerce

Google Shopping is a super effective way to grow your ecommerce sales. If you’re an ecommerce retailer and you‘re only using Search and Display campaigns, then Google Shopping is a huge opportunity for your business.

Why Google Shopping works so well

Customers want to see image-rich, highly engaging ads. Shopping ads and, more specifically, goal-optimised ads will allow you to put highly tailored ads in front of your customers when they’re most likely to purchase.

Google Shopping with Gorilla

We’ve helped brands big and small to drive big returns in the online shopping space. We’re experts in Google Shopping and can help you maximise your return from your advertising spend.

If you’re looking for an experienced, performance driven and trustworthy agency, then we’re your team. Read on to learn more about our Google Shopping services and give us a tingle if you have any questions.

How we get results


We’ll get to know your business and your customers, develop key messaging and deliver a data-driven strategy that connects you with your ideal audience.

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We’ll use art and science, creative thinking and laser-focused targeting to deliver real results and help you reach your goals.

We don’t set and forget. Our hard-working specialists will continually revisit, revamp and revitalise your strategy to get the best possible outcome.

Our Services

We’ve got everything covered.

Setup including Google Merchant Center

We get your shopping campaigns live in no time. Most importantly, we set up, connect and configure your Google Ads account with Google Merchant Center.

All your product information lives in Google Merchant Center, including product attributes such as colour and size. Google Ads uses this information to create custom ads based on individual search queries. So, ensuring Google Ads and Google Merchant Center are connected helps customers find (and buy!) your products online.

Product feed integration with your CMS

Need help configuring Google Merchant Center with your CMS? We’ve got your back.

Setting up product feed integrations can be confusing and intimidating but we’re here to do the heavy lifting. That’s what Gorillas are good at.

We help you get Google and your website playing well together so you can maximise your visibility and sales.

Feed optimisation

Compared to other ad formats, Google Shopping ads require detailed and specific product information from the product feed to ensure potential customers are delivered the right info when they want it.

When a customer types a search, Google scans its Merchant Center database and selects the products with the most relevant data and highest quality score. So if your feed isn’t optimised then your ads won’t show!

We help you maximise sales by optimising your feed including product identifiers, titles, descriptions, image quality and sales promotions.

Goal-optimised ads

When goal-optimised campaigns (also known as Smart Shopping Campaigns) are delivered correctly, they have the potential to drive huge ROI. We’ve helped clients take advantage of this technology and achieve record-breaking returns on their ad spends. With extensive experience in goal-optimised ads, we can help drive your sales and reach more customers.

Local inventory ads

Local inventory ads showcase your product and store information to anyone who might be searching within a local radius.

Imagine your customer is 5 kms away from your store and they want your product. And they want it now. They search Google and see a high-quality image of exactly what they want and the ad also shows your local store information.

If you’ve got a local store and an ecommerce store, local inventory ads are an opportunity to cover all bases, drive more foot traffic and increase online sales.

Customer reviews

We can’t stress the importance of customer reviews enough. There are three common factors that influence buying decisions: price, description and reviews. If a product has positive reviews compared to competition, customers will naturally gravitate towards it.

Our team of specialists can help maximise your customer review strategy and drive sales via your online store.

Monthly optimisation

The most effective Google Shopping accounts have continual maintenance and optimisation. We’re talking about:

  • Adjusting bids according to market demand
  • Improving feed data
  • Prioritising products and adjusting spend towards more profitable products
  • Adjusting campaign settings depending on the end goals (maximising revenue, visibility of ads, leads, conversions)

Our specialists manage Google Shopping campaigns on your behalf to drive revenue and maximise your results.

A Google Partner with a clear difference
Thousands of agencies could manage your Google Shopping campaigns — but few have the experience to eliminate confusion and drive real results. Work with a Google Partner who does.
Gorilla have been fundamental in our business growth online. Nathan and Melissa are fantastic account managers and the whole Gorilla team make us feel very welcome. Their advice and support is invaluable to our ecommerce and marketing operation.

Greg Sherr

Musos Corner

We partner with the best
Grow your sales without confusion
Say goodbye to confusion, say hello to clarity with a customised plan to maximise your online sales.
Your trusted partner
Your Google Shopping ads are in safe hands with Gorilla — relax and watch the great results roll in.
Got a project? Let’s chat
Tell us a little about your business and we’ll be in touch, fast.