Data-Driven SEO Newcastle Businesses Can Trust

After working with many agencies in the past, Gorilla is a clear standout. The team are incredibly diligent, driven, and proactively seek out new innovative ways to grow our business.
– Teagan Gagovski, Montgomery Homes
Trusted by clients big and small

Shortcut to success

There’s no time for getting lost in a jungle of jargon. Our Newcastle SEO team is focused on making SEO simple to understand with clear, actionable results from day one.

Your trusted SEO agency

Your innovative, forward-thinking SEO team in Newcastle.

How we get results


We’ll get to know your business and your customers, develop key messaging and deliver a data-driven strategy that connects you with your ideal audience.

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We’ll use art and science, creative thinking and laser-focused targeting to deliver real results and help you reach your goals.

We don’t set and forget. Our hard-working specialists will continually revisit, revamp and revitalise your strategy to get the best possible outcome.

Digital Marketing Strategy Session

Find out exactly how to boost your search engine rankings and get more customers onto your website with your free SEO strategy session.

We’ll look into your keyword targeting, website content, and backlink profile and discuss opportunities to grow your business.

Our Services

We’ve got everything covered.

Competition SEO analysis

Our Newcastle SEO team likes to see what your competitors are doing — then do it better. It’s our goal to help you understand the SEO strategies your competitors are using, so we can uncover their strengths and weaknesses, then identify the best SEO opportunities for your own business.

Competitor analysis is really helpful when you’re seeking approval from your executive team or CEO for ongoing SEO support.

Our competitor research drills down into key areas like keyword targeting, niche analysis, content, link building strategies and more, all with the goal of getting your SEO strategy a step ahead of the competition.

Keyword Research

Keywords and keyphrases are what customers search to find businesses like yours. Utilising relevant keywords on your website is extremely valuable — it shows customers and Google that your product or service is the answer to the customer’s query.

Through advanced analysis and keyword selection, we’ll identify profitable opportunities for your business and drive your SEO campaign even further. We’re comprehensive with our research — using industry-leading research tools and thorough competitor analysis, we’ll provide insightful and actionable keyword recommendations that you can take to the bank.

On-site optimisation

After finding profitable keyword opportunities for your business, we’ll use these keywords to optimise key elements of your web pages including page titles, meta descriptions, headings and page copy.

Initially, we’ll pay close attention to your category and product pages using a process focused on “low hanging revenue” opportunities, otherwise known as simple “quick wins” to improve your sales faster.

From here, we’ll work with you and your team to execute an optimisation strategy that utilises internal resources and balances the user journey with the optimal website hierarchy for SEO.

Competitor link building

There’s only room for one at the top — and we’re experts in one of the best SEO strategies to ensure your business takes the cake — competitor link building.

In the midst of our competitor analysis, we’ll also complete a competitor link building campaign. This is where we find out which websites link to your competitors and encourage them to link to you as well. Gaining similar links to your competitors can help you catch up in the rankings — plus, it’s easy to understand and even simpler to implement.

This tactic is highly scalable because you might have dozens of competitors with thousands of links between them. There are two main approaches to competitor link building:

  1. The “better resource” approach: find someone who links to your competitor, then ask them to link to your page instead because it’s a “better resource.”
  2. The “dead link” approach: find someone who’s linking to a dead competitor or dead page (a page that’s no longer available.) Let them know about the dead link and ask them to link to you instead.

Link building and link attraction

Backlinks are one of the most influential ranking factors of SEO. Google looks at backlinks as a “vote” for your business from another website, vouching for your quality and trustworthiness.

Naturally, the more high quality backlinks you have, the more likely Google will be to rank you highly in search results. We can help accumulate backlinks to your website and create a link building strategy that gains momentum over time.

Our approach has two components:

  1. Attracting links by promoting link-worthy content
  2. Identifying and proactively hunting for specific backlink opportunities, like your competitor’s backlinks

The beauty of building links is that we can accumulate links in the background while you focus on the more important things (like serving all those potential customers we are bringing). We’ll always be 100% transparent about our link targets and the set costs for the backlinks required, and you’re always more than welcome to give us the thumbs up or thumbs down on an opportunity.

Read more about our link building services.

SEO-Focused Website Audit

To rank your website in search results, Google needs to find, crawl and index your website efficiently. Incorrect technical configuration can damage your website rankings and reduce customer traffic… and you may not even know it’s happening! The smallest issues with a website can have the largest impact on organic search.

One of the first steps in our SEO journey together is to complete an SEO audit and identify any opportunities to improve. Our audit analyses more than 200 different ranking and usability factors, so we’ll be on the front foot to success from day one and you’ll be armed with an SEO roadmap that’s guaranteed to succeed.

SEO training

Want to learn more about the SEO process? Our SEO Newcastle-based team can provide SEO training tailored to your industry, your needs and the skill level of your team. We’ll create a personalised training program and teach you how to integrate SEO practices into your existing processes.

From training videos on Google My Business and the impacts it has on Google Maps rankings to bespoke in-house training courses, we’ll provide a program made by SEO Experts that you can follow with ease.

Analytics and reporting

Our slogan here at Gorilla 360 is “less confusion, more results”. We pride ourselves on our thorough tracking and Google Analytics setup, which allow us to provide you with the most accurate reports possible.

Each month, you’ll receive a simple real-time report highlighting all the info you want to know, like traffic improvements, monthly conversions, what your customers are searching and so much more.

We’ll also ensure you have the access to your SEO performance monitoring and wider marketing activities through Google Analytics. Our Newcastle SEO specialists will even walk you through the account setup and your first report, so you can gain a solid understanding of what we’re doing and why.

Google penalty recovery

For large websites, a Google penalty can be highly complex and extremely frustrating. Your rankings and customer traffic may have dropped, leading to a slow couple of months online. A search penalty means a continuous loss of potential customers.

Fortunately, our SEO Newcastle services include helping you recover from backlink and content-based penalties. A thorough and methodical approach can help us diagnose the cause of the penalty, and our practical experience will allow us to guide you through the recovery process. We can also offer feed back on how to minimise on-page SEO issues and protect your organic search visibility.


Engaging and informative page copy can have an incredible impact on your lead conversion efforts. However, we know many business owners don’t have time to sit down and bang out a few hundred words per page. Most decide to put that task in the “too hard” or “I’ll do it later” basket.

Investing in a professional copywriter can take your page copy from mediocre to magnificent. Our copywriters are focused on creating high-quality copy that speaks to your audience, tells a compelling story and encourages them to convert.

Not only will this save you time, but it’ll also make you extra cash by attracting and converting more customers.

We have an in-house team of experienced copywriters who can tackle even the most complex and niche subject matter. From the word “go”, we’ll complete comprehensive keyword research and provide helpful recommendations on how to improve your page copy.

Plus, our copywriters have an in-depth understanding of SEO, and we can pair you with a copywriter with industry-specific knowledge to ensure your business website ranks but doesn’t sacrifice quality.


In a world where content is king, blogging shows search engines that your website has the answers your customers are searching for. Regular articles showcase your expertise in the industry and build your authority as a business.

Plus, blog content is great for targeting the kind of “informational searches” customers submit during the research and decision-making process. These searches often start with “who”, “what”, “when”, “where”, “why” or “how” (e.g. “what is SEO?”). When you optimise your blogs for these informational searches, you can improve your visibility in search results and bring in more customers.

Quite often, blogging ends up being a missed opportunity. Most business owners find it hard to stick to a consistent blogging schedule — writing can be time-consuming and easy to put on the back-burner. However, this is leaving money on the table!

Fortunately, we have a dynamic team of copywriters in-house who can develop a personalised blog plan and deliver professionally written content designed to keep both searchers and search engines happy.

Get a clear picture of how to improve your rankings and beat the competition

From the word “go”, our Newcastle SEO team will present helpful, actionable recommendations to help improve your organic performance and get ahead of competitors. We’ll always be on the front foot to ensure you succeed.

Get a clear picture of how to improve your rankings and beat the competition

From the word “go”, our Newcastle SEO team will present helpful, actionable recommendations to help improve your organic performance and get ahead of competitors. We’ll always be on the front foot to ensure you succeed.

Simply brilliant. They are the real deal, if you need true SEO work done then Gorilla 360 is a must. You will start seeing results within weeks.

George Papapetros

Dance World Studios

We partner with the best

Gorilla helps businesses grow – and we’ve got the track record to prove it.

At Gorilla 360, we’re committed to eliminating confusion and maximising results. For more than a decade, we’ve been helping businesses all over Australia and the world to reach their full potential — whether it’s growing their business, increasing customer engagement or boosting their ROI beyond expectations.

The best part? We’ve helped these businesses kick their performance goals without risky tactics or smoke and mirrors. We know SEO can seem complex from a business owner’s perspective — besides, who has time to scratch their head over SEO jargon and DIY marketing strategies?

Our goal is to take the weight of SEO off your shoulders and provide simple but effective strategies to achieve your business goals.

How do we do it? Let us count the ways.

How We Approach Our SEO Services:

We’re a little different from other Newcastle SEO agencies. One of our main priorities is to demystify the process for business owners, rather than leave our clients in the dark.

We eliminate the jargon and provide simple real-time reports, so you always know what we’re doing and how it’s helping to improve your performance. We’re transparent about what we do, and we’ll always keep communication lines open to answer any and all questions you have.

Our dedicated SEO Newcastle-based specialists will create a personalised SEO roadmap designed to kick your competitors out of the top spot and achieve the success you’ve always wanted.

From day one, we’ll spend time getting to know you and your business, so you can rest assured we’ll make good on our promises. Then, through methodical steps and following Google’s strict guidelines, we can guarantee you’ll be rewarded with new customers and a stellar ROI.

We Think Like Search Engines to Rank on Search Engines

If you want to SEO Newcastle keywords for your business, it will take more than putting keywords on a page. Search engine results are full of pages that do this. We understand that Google values quality content over artificially inflated keywords. This means a deep dive into your particular niche and what users are thinking when they conduct a Google search. A site that delivers what both search engines and users are looking for is the goal of all our SEO campaigns.

Technical SEO: Leave no Stone Unturned

All our clients get a search engine optimisation audit that examines over 200 potential outcomes. These can include Core Web Vitals, Website Accessibility, Page Speed, Server security and traditional SEO. Not only do we look at these issues in great detail, we understand how to communicate them and how to resolve them across various website platforms.


Our Newcastle SEO Strategy

SEO isn’t one all-around service — it’s multiple services and strategies huddling together under one umbrella! Our SEO Newcastle strategies include the whole spectrum of SEO services and strategies, from initial research to find profitable keywords, to auditing & ongoing link outreach campaigns designed to increase your authority online.

You won’t find any cookie-cutter strategies here at Gorilla. The key part of being a successful SEO firm is to have a well-rounded SEO strategy that ranks time and time again. We’re seasoned pros when it comes to SEO and we’ll always focus on the best tactics to improve the performance of your unique business. Our SEO specialists will also have regular meetings with their Google advertising counterparts to ensure that all our services are delivering a recipe for online marketing success.

Our experienced SEO consultants are well aware of Google’s most recent algorithm updates, and we adjust our tactics to ensure we follow Google’s guidelines. This is key to your SEO success, and our team members will be well trained and equipped to tackle the latest updates.

How we’ll work together

We strive to provide an exceptional experience for each and every one of our clients. Whether you’re a brand new start-up or an international juggernaut, we have set SEO principles to ensure you feel calm and confident throughout our ongoing SEO campaign.

Each month, you’ll receive a simple real-time report with access to insightful information about your campaign and your customers, from ROI improvements and leads to the keywords your customers search to find your website.

We’ll even walk you through the report to ensure you understand every aspect of the document. We can also add more info to your report — the elements you find most interesting, relevant and valuable to your business.

To keep you in the loop, we’ll also provide multiple communication touchpoints throughout the month, including emails and phone calls. This is an opportunity for us to build on our relationship and ensure you know exactly what we’re doing at all times.

How to get started

Ready to start kicking some ROI goals?

We’d love to learn more about your business and your ambitions so we can tailor an SEO campaign and quote based on your needs. If you’d like to explore the possibilities with Gorilla 360, get in touch to book a chat with one of our experienced team members.

We’ll start by asking you a few simple questions to get to know you better, then take a deep dive into your current performance and identify possible areas of improvement. From there, we can provide an accurate quote for you to consider.

Get in touch on 1300 467 452 to learn more about our business and our services, as well as how we can work together to achieve success.

Popular Questions

SEO is the process of improving your website’s visibility and search engine rankings. The process involves identifying and implementing changes to make your website more attractive for search engines like Google.

Higher search rankings mean more visibility, more customer eyeballs on your website, and more revenue in the long run!

Google is the dominant search engine in Australia with a 90% market share, which is why we focus heavily on Google when it comes to SEO. There are more than 200 factors Google’s algorithm considers when choosing where to place your website in search results, and we know how to make those factors work for you.

Our Newcastle SEO team leverages a wide range of tools to ensure your business is seen in search results and considered an authority in your field. Through keyword optimisation, SEO rich page copy, optimised image alt text, backlinks and more, you can achieve lots of Google authority points along the way!

SEO is a marathon, not a sprint — so tie up those shoelaces because we’re in it for the long haul.

SEO takes time and commitment to achieve long-term success. It takes a whole lot of tweaking and different strategies to see results. While we’ve tried and tested every SEO strategy under the sun, not all strategies are suited to all businesses.

The time it takes to see results is dependent on a number of factors like keyword and industry competitiveness, any existing site penalties, the age of the website and any prior optimisation. That’s why we take the time to get to know your business, your goals and your history — we want create the ideal SEO roadmap to smash your goals out of the park.

A word of warning to this tale: agencies who promise “instant results” from SEO are often misleading. A sudden boost in traffic can come from bad backlinks and poor content which will eventually be discovered by Google’s algorithm. This can lead to penalties, a crash in rankings and a major decrease in customer traffic.

In our humble opinion, it’s never worth it, which is why we always do the right thing by our clients and by Google.

Unfortunately, there’s no hard and fast answer to this question. Like any bespoke product or service, SEO costs can vary from campaign to campaign. The cost of the project will depend on a number of factors like the keywords you’re looking to target, your industry, your website history and the complexity of the campaign to come.

Creating an effective SEO roadmap that’s customised to your unique business will require dedicated time and analysis. Book a chat with one of our friendly team members, and we’ll provide a quote once we’ve gotten to know you, your business and your goals a little better.

Like most industries, there are no barriers to enter the SEO services market. Anyone can create a website and start calling themselves an SEO expert… and in our experience, far too many do.

With this in mind, we understand it’s hard to choose who to trust.

Gorilla 360 has been specialising in SEO since 2010. We know Google Search like the back of our hands, and we’ve built a reputation based on transparent communication and clear results — you’ll find no smoke and mirrors here.

Need some tips for finding an upstanding Newcastle SEO agency? Here are some ideas that can help deliver results:

  • Speak to a few of their clients. We encourage our clients to reach out to each other for real-life feedback and recommendations.
  • Read online reviews — the good, the bad and the ugly. Take a look at the agency’s Google My Business and Facebook reviews for a start, or dive a little deeper into your own platform. We have reviews on Neto, too!
  • Ask to speak with their most experienced Newcastle SEO specialist. Our co-founders Scott and Nathan are always happy to have a chat with new customers so we can answer any and all questions you may have.
  • Do some research and ask questions about Google’s most recent algorithm updates to find out if they know their stuff. As Google Partners, you’ll never be disappointed with our level of knowledge.
  • Keep an eye out for companies that promise to deliver instant results via SEO. It’s an incredible marketing strategy, but it’s not a quick fix to website performance. If an agency is promising instant results, it’s likely they’re using dubious shortcuts and tricks that are likely to be penalised by Google.

Search engines like Google have three key functions:

  1. Crawling i.e. scouring and gathering all the information available on the internet
  2. Indexing i.e. categorising and organising the content to be displayed in search results
  3. Ranking i.e. deciding how well the content answers people’s questions and then ranking websites from most to least relevant

The aim is to provide the best possible experience for those using the search engine to find the answers and information they need online. So, when someone performs a search, search engines will crawl, index and rank content to solve the user’s query as efficiently as possible.

The aim of SEO is to improve your website’s visibility in search results… but the end goal is far bigger than that. High rankings are your website’s ticket to more traffic, more leads and more sales.

Plus, if you’re not into the idea of pushy marketing tactics and paid advertising, SEO is the perfect alternative. Rather than paying for ad space, we’re just putting your business in front of your ideal customers when and where they’re actively searching for information.

Absolutely! Adding an SEO component to your marketing strategy is a long-term investment in the visibility of your website and, ultimately, your business’s online success.

While paid search has its place in digital marketing, it will never earn you the power, position and long-term ROI that organic traffic can. Through smart SEO strategies, we can improve your visibility and authority tenfold, making you a trusted source for your customers.

Backlinks are the hyperlinks that connect other websites to yours. Google sees backlinks as a “vote” for your website, vouching for your authority, trustworthiness and relevancy.

Naturally, the more high-quality websites that link to your own, the higher you’re likely to rank because Google sees this as an indicator of your website’s authority. Plus, backlinks are one of Google’s top three most influential ranking factors and the more backlinks a website has, the more organic traffic it receives.

If you’re serious about blowing the competition out of the water and attracting more customers, you will need a solid plan to accumulate more backlinks.

At Gorilla 360, we’ll make link building simple and effective by removing the mystery and working collaboratively with your team. We’ll be 100% transparent about our link targets and link costs, so you’ll know exactly what we’re doing and why.


Feel confident about future growth

Finding a spare second to research SEO can feel near impossible. Luckily, we’re here to make things simple. Leave it to our Newcastle SEO team to achieve huge growth, sales and ROI results for you.

See clear results

As Google Partners, we’ve tried and tested all the latest SEO techniques to create a proven SEO roadmap to success. There’ll be no fuzziness or confusion around your ROI, just clear, real-time reports and great results.

Got a project? Let’s chat
Tell us a little about your business and we’ll be in touch, fast.