Conversion Optimisation

Clients
Work with an experienced ecommerce agency
Understand data, increase conversions and grow sales revenue with Gorilla
Keep and convert more customers
At Gorilla we turn piles of customer behaviour data into a clear plan to improve your sales. How? We figure out why visitors leave your website and replace them with reasons to stay.
So, how does CRO help your business?
Conversion rate optimisation drives more conversions from your existing website traffic. Because digital marketers love a sexy acronym, we call it CRO for short.
A healthy conversion rate can boost your business’s bottom line – even a small increase to your conversion rate leads to amplified revenue over time.
So, how does CRO help your business?
When curious visitors land on your site, they want a nice, smooth, signposted path guiding them to their destination – whether it’s purchasing a product or filling in an enquiry form.
CRO is the process of smoothing and signposting that path to ensure an easy customer experience on your website. An improved website experience creates more conversions and, of course, more sales! Yay!
How CRO works
It’s all about data analysis. Our CRO strategy is data driven, making full use of analytics, heat mapping and movement tracking. Collecting and analysing this data using leading industry tools eliminates the need for guesswork or psychic powers.
A/B and multivariate testing processes help us visualise opportunities to incrementally enhance your conversion performance. In other words, we leave no stone unturned to find the best CRO-driven growth opportunities for your business.
In many cases, we’ve found that focusing on increasing the conversion rate for current visitors is more effective than an overall traffic growth strategy.
CRO with Gorilla
If you’re serious about improving your conversion rate performance, pop the hood and invite the Gorilla team around for a closer inspection. If you would like more details, we’ve highlighted some of the finer points of our conversion rate optimisation services below.
How we get results
We’ll get to know your business and your customers, develop key messaging and deliver a data-driven strategy that connects you with your ideal audience.
We don’t set and forget. Our hard-working specialists will continually revisit, revamp and revitalise your strategy to get the best possible outcome.
Our Services
We’ve got everything covered.
Low hanging fruit
Every gorilla loves a good bit of low hanging fruit and CRO keeps our intake right up there. Often the biggest wins in digital marketing are within arm’s reach, but the temptation is to go chasing a mirage above the canopy.
We kick off most CRO campaigns by getting runs on the board early, using industry accepted strategies to identify immediate opportunities for improvement.
A/B testing and content experiments
We aim to make your customers time on site a joy, by changing, tweaking and combining on-page elements. With measured performance and data-led changes, we continually refine key pages to boost engagement and increase conversion. We test our theories individually, using marketing experiments to come to validated conclusions. Based on site metrics, we may employ A/B or multivariate tests to inform our process.
Understand your customer
When people don’t convert, it’s our job as conversion rate optimisation agency pros to understand the reason—maybe the price is too high, the product description is not compelling enough, the website is lacking credibility or there isn’t enough proof to back up the claims.
Customer insights compiled during the CRO process will help you take the most-common objections and creatively address each one. This might include use of elements such as testimonials, email nurturing, peer reviews, incentives, case studies, or helpful content that can help smooth the bumps of your customer’s journey.
Heat maps and user experience (UX) tracking
Wouldn’t it be great to peer over your customers shoulder while they navigate around your site. To see what they see. To act on what they do. UX tracking records the experiences of users on your site so we can follow their actions. Heat mapping tools like hover maps, scroll depth maps, and click maps give us insights to analyse key website elements and enhance future interactions.
User testing
Move beyond understanding what happens with users on your site, and find out why. Using real customers and real interactions, we’ll identify habits, find stumbling blocks, and increase conversions. Our video testing, shopper exit surveys and real time questionnaires will get straight to the heart of the user journey.
Landing page creation and optimisation
You’ll need a flexible, real-time approach to creating and editing landing pages. With data gathered and insights gained, we feed the findings into design and content elements to test how these improvements shape up on new landing pages. We want to help you make those small, quick changes that can have huge impacts on conversion rates.
Checkout optimisation
Nothing is more heartbreaking for an ecommerce business than shoppers abandoning their carts at the last minute. This is where an experienced CRO agency can have a huge impact on your overall revenue. Checkout experiences that are long, convoluted and confusing will drive your paying customers into the arms of a competitor in a heartbeat. By rethinking the checkout process from the customer perspective, we can learn which elements work and which could use a tune up to ensure maximum revenue landing in your bank account.
Reporting
Many of the world’s greatest scientific discoveries were completely unexpected. Just like Steven Tyler, we don’t want to miss a thing, so we check and review the results of every test. When something works, it’s implemented on the live site. Experience is everything.
Plus, we’re an agile bunch, so when we agree that something isn’t hitting the mark, our team is already working on a superior solution. We won’t hold back on reporting – we’re always 100% transparent on our results. You’ll be in the loop on every CRO success and opportunity.
Clearly understand your customers’ journey
From homepage to product pages to shopping cart, every step of the customer journey is crucial. We’ll identify your customer journey roadblocks and provide a clear plan to optimise your website and maximise customer conversions.
Bronte, Nathan and the whole team are amazing to work with. We have seen really great improvements to our online presence.
Amy Parkinson
Samaritans Foundation

From data to clear actions
CRO is challenging. We’ll help your team interpret mountains of data and turn it into an actionable plan for success.
Proven results
Forget confusion and mediocre results. We’ve helped hundreds of ecommerce stores grow their sales and we can help you too.
