Conversion rate optimisation drives more conversions from your existing website traffic. Because digital marketers love a sexy acronym, we call it CRO for short.
A healthy conversion rate can boost your business’s bottom line – even a small increase to your conversion rate leads to amplified revenue over time.
So, how does CRO help your business?
When curious visitors land on your site, they want a nice, smooth, signposted path guiding them to their destination – whether it’s purchasing a product or filling in an enquiry form.
CRO is the process of smoothing and signposting that path to ensure an easy customer experience on your website. An improved website experience creates more conversions and, of course, more sales! Yay!
How CRO works
It’s all about data analysis. Our CRO strategy is data driven, making full use of analytics, heat mapping and movement tracking. Collecting and analysing this data using leading industry tools eliminates the need for guesswork or psychic powers.
A/B and multivariate testing processes help us visualise opportunities to incrementally enhance your conversion performance. In other words, we leave no stone unturned to find the best CRO-driven growth opportunities for your business.
In many cases, we’ve found that focusing on increasing the conversion rate for current visitors is more effective than an overall traffic growth strategy.
CRO with Gorilla
If you’re serious about improving your conversion rate performance, pop the hood and invite the Gorilla team around for a closer inspection. If you would like more details, we’ve highlighted some of the finer points of our conversion rate optimisation services below.