SEO
Clients
A clearer way
Say goodbye to misleading, mysterious SEO services and hello to straightforward solutions, transparent reporting and real results.
Your trusted SEO agency
Choose an SEO agency that prioritises clarity and eliminates confusion.
How we get results
We’ll get to know your business and your customers, develop key messaging and deliver a data-driven strategy that connects you with your ideal audience.
We don’t set and forget. Our hard-working specialists will continually revisit, revamp and revitalise your strategy to get the best possible outcome.
Curious? Get A Free SEO Audit
Find out exactly how to boost your search engine rankings and get more customers onto your website with your free SEO audit. Our SEO specialists will dive into your keyword targeting, website content, backlink profile and more to identify opportunities to grow your business and your sales. SEO is one of the most proven and effective ways to grow your business online — find out how to grow your business with your free SEO audit.
- 100% obligation free – no strings attached
- Detailed analysis of key SEO factors
- Valuable insights into your current performance
- Practical recommendations on improving your website
Our Services
We’ve got everything covered.
Stop putting up with confusion
SEO shouldn’t be confusing. It’s not all smoke and mirrors but a combination of data-driven, actionable techniques for growing your business. Work with an agency that removes SEO mystery and delivers real results.
Simply brilliant. They are the real deal, if you need true SEO work done then Gorilla 360 is a must. You will start seeing results within weeks.
Dance World Studios
Gorilla helps businesses grow – and we’ve got the track record to prove it.
We spend our days navigating the wild SEO jungle for the sole purpose of amplifying our clients’ online presence and real-world impact. The best part? We do it all without using any risky tactics or smoke and mirrors. If you’ve outsourced SEO before and found the process confusing or frustrating, rest assured it doesn’t have to be like this. SEO is not a dark art – we promise!
We know how complex SEO feels from a business owner’s perspective and we want to take the stress off your shoulders. After all, it’s what our digital geeks do best! If you’re eager to see SEO done differently, look no further.
Want the 411 on our unique approach and full-suite of SEO services? Here’s what you need to know (and how to get started!):
Our approach to SEO
We’re a bit different to most SEO companies – and proud of it.
Our priority is always about bringing clarity to SEO campaigns, rather than confusion. We eliminate unnecessary jargon and we’re totally transparent about the work we do. This means delivering easy-to-understand reporting and consistent communication. It also means remaining laser-focused on what matters while taking the time to educate you and your team on the core drivers of SEO success.
Something else that sets us apart is providing our clients with a clear roadmap of the SEO activity required to take their business from zero to hero. We’re committed to your cause and we come good on our promises, every single time.
If you’re looking for instant #1 rankings or same-day ROI, SEO isn’t the right marketing tactic for you – the competition is far too strong. However, if you’re interested in using a flywheel approach, then we can help you hit and exceed all of your targets. By taking methodical steps and following Google’s guidelines, we can guarantee you’ll be rewarded with more traffic and more customers. It really is that simple.
As a SEO company, we work with startups and ASX listed companies alike. The common denominator between all of our clients is a desire to dominate their niche using a future-proof, long-term SEO approach. Whether you’re established and thriving or just dipping your toe into the online world, our team can help.
Our SEO services
Gorilla’s services cover the full spectrum of SEO – from the simple to the complex, and everything in between. In fact, we’re seasoned pros at bringing the numerous moving parts and pieces together.
Our experts comprehensively audit and analyse your website using industry-leading tools to develop a clear list of priorities, always focusing on tactics that will drive rankings and revenue for your individual business – no standard cookie-cutter strategies in sight.
We have a deep knowledge of important Google algorithm changes (like RankBrain and E-A-T) and we understand there are regular updates that require a consistently proactive approach. Rest assured, our expert team has developed all the necessary processes and systems to deliver accurate, efficient and up-to-the-minute SEO services.
Many agencies throw their young and inexperienced employees onto SEO projects, leading to disastrous outcomes for clients. Our team is made up of some of the most experienced SEO consultants in the country: people who are career SEOs, not newbies. We also ensure every staff member stays on top of the latest SEO developments by providing each with a dedicated training budget.
The icing on the cake? We don’t just handle the serious SEO stuff, like optimising pages, building backlinks and writing great copy. We also dedicate time to building a strong relationship with you and your team with one simple goal in mind: making your life easier.
How we work together
Gorilla strives to provide an exceptional experience for every single client – no matter how big or small. That’s why we’ve got an extremely intentional set of principles designed to keep everyone feeling calm and confident throughout the entire SEO process.
Our clients find peace of mind in our predictable cycle of communication touchpoints, including frequent check-in calls, quarterly meetings and regular reporting. We’re also 100% transparent about our work, so you always know what we’re doing and, most importantly, why!
In short, we’re values-driven. As a business, we’ve continued to grow thanks to our commitment to doing the right thing by our clients and our team. When we’re hiring, we look for honest and hard-working experts who align with our core values. We’re proud to have a team of genuine marketing experts who truly care about people AND performance.
How to get started
Still here? Great. We appreciate you taking the time to digest the words on our website!
Hopefully, you’ve got a strong sense of who we are and what we’re about. We’d love the opportunity to help your business grow. If you’d like to explore working together, please get in touch to chat with someone from our friendly team.
We’ll start by asking you a range of simple questions about your business and your goals. Next, we’ll analyse your current performance and identify key priorities for increasing sales. Our team will then prepare a tailored proposal and crystal clear roadmap for working together.
We work with companies of all sizes and sectors across Newcastle, Sydney, Brisbane, Melbourne and Australia-wide. If you’ve got any ideas or questions, please reach out on 1300 467 452. We’d be happy to chat through your project and hear more about what you want to achieve using the power of SEO!
Popular Questions
What is search engine optimisation (SEO)?
Put simply, SEO is the process of improving your website’s visibility and boosting your search engine rankings. SEO boils down to identifying and implementing changes that will make your website more attractive to search engines like Google. Higher search rankings mean more visibility for your website and, ultimately, more revenue!
Google is the dominant search engine in Australia, boasting a whopping 90% market share. That’s why Google is the priority and focus when it comes to SEO. The search engine giant has over 200 factors that it considers when ranking your website, so savvy digital marketers will leverage a wide range of tools to ensure your business is seen as an industry authority: website keyword optimisation, SEO-friendly copy, optimised imagery, backlinking, and more.
In order to succeed, you need to know what keywords your customers are using to find companies like yours. Keywords are the terms people are searching for in Google when looking for your products or services. For example, you may have searched for “SEO agency Brisbane”, “Sydney SEO” or “Melbourne SEO agency” when trying to find our website. Our team will identify which keywords your ideal customers are searching for.
Once you’re close to the top of Google’s rankings, it’s time to get even smarter by curating a website that’s highly relevant to your niche and adequately answers people’s questions. Do this well and you’ll become a trusted resource for your ideal customers, winning you lots of Google authority points along the way!
How long does SEO take?
SEO is not for the impatient or faint-hearted. It takes commitment to an in-depth strategy and a whole lot of ongoing tweaking to achieve long-term success. The time it takes to see results is also dependent on a number of factors, such as keyword and industry competitiveness, previous site penalties, and prior optimisation. However, consistent investment in the right strategy will see you reaping the rewards for years to come – we promise!
A word of warning – promises of “instant results” are generally misleading. Sudden boosts in traffic often come from bad backlinks and poor content that will eventually be discovered by the search engine’s algorithm. The result? Google penalises your website and your rankings tank. Never worth it, in our humble opinion.
Can you show me some SEO results?
Gorilla is all about total transparency and helping businesses see the results for themselves! Feel free to jump over to our case studies and take a look at some success stories.
What are backlinks?
Backlinks (or “inbound links”) are links from one website to a page on another website. They are seen as ranking signals by search engines and this positive page “vote” is rewarded with stronger organic rankings.
If lots of sites are linking to a particular page on your website, then search engines see this as a vote of confidence for your content. The logic is that your content must be worth linking to and, therefore, also worth displaying proudly in search results.
Essentially, building backlinks means building visibility, and that’s the aim of the SEO game.
Where are your clients based?
We started our journey as a Newcastle SEO agency and have spent the last decade building a strong client base in Newcastle, NSW. However, our team has now expanded into Sydney, Brisbane and Melbourne. Today, we have clients all over Australia along with a number of international clients.
Wherever you’re based our SEO team can help you grow your business.
Do you outsource your SEO overseas?
All of our SEO specialists work together in our very own office space in Newcastle. This means you can have total confidence that your campaign is getting the specialist expertise, focus and attention that it deserves. Find peace of mind in knowing that our collaborative team is working around the clock to guarantee your SEO strategy meets and exceeds industry standards while delivering world-class results, every single time.
Do you have in-house content writers?
You’re in luck! Gorilla happens to be a full-stack digital marketing agency that houses the best of the best when it comes to marketing talent. We have award-winning copywriters, creative design whizz kids and marketing masters who all call our agency home.
Our talented copywriters will provide your website with quality, original content that’s both fully SEO optimised and engaging for your audience. We always write for humans, not robots, and that’s the kind of copy that builds connections, conversions and, of course, rankings!
Unlike many agencies, we keep our content writing and SEO teams under the same roof; meshing together superior tech knowledge and captivating creative flair – a real powerhouse of performance.
Why should I invest in SEO?
SEO is perhaps the most important digital marketing tactic because strong search results have the power to produce a constant stream of new customers. Did you know that 68% of online experiences begin with a search engine? Or that 53.3% of all website traffic comes from organic search?
SEO is a permanent asset. Unlike paid advertising, where the results disappear as soon as the money does, your SEO efforts generate a long-term snowball effect. If you do this work consistently over time, you can grow your online presence (and your business!) exponentially.
What are keywords?
Keywords (or “keyphrases”) are the terms that people type into search engines. Choosing the right keywords is critical to the success of any SEO campaign. You need to select keywords that your customers are searching for AND are likely to convert into enquiries or sales.
We divide keywords into three buckets: transactional (leading to a purchase), informational (researching a topic) and navigational (looking for a specific website). Transactional keywords, like “buy red shoes” or “plumbers near me”, are the most important for businesses. Ranking highly for these terms will increase the number of customer enquiries and sales you generate.
Many SEO companies limit the number of keywords you can target, but this is an outdated practice. At Gorilla we support you targeting an unlimited number of keywords because we want you to experience unlimited traffic, conversions and success!
Can you help with ecommerce SEO?
Absolutely. We work with ecommerce retailers across Australia – and we’d love to help you too! We know that optimising an ecommerce website can be a big job and you might have thousands of pages to consider. Fortunately, we’ve specialised in this kind of SEO since 2010 and can effortlessly guide you through the maze.
We’re Neto and Shopify Partners and have worked with every type of ecommerce website imaginable, so our experts know exactly how to drive results. You can trust Gorilla to get your most important products in front of the right shoppers by scoring SEO points left, right and centre.
What SEO services do you provide?
Gorilla provides end-to-end SEO services. The full package. The whole shebang. We have the tools and talent to manage your entire SEO process but we can also step in to fulfil specific responsibilities as needed – whichever approach works best for you.
Most clients ask for an all-inclusive arrangement where we handle everything from keyword research, backlink building and citations to content writing, technical auditing and optimisation (for both your website and Google My Business listing). Some clients simply need help with a particular SEO task, such as building new backlinks or writing blog content. No matter how niche your need or gigantic your goal, Gorilla can help. Contact our friendly team today and we’ll adapt one of our flexible packages to suit your unique requirements.
Can you help with Neto SEO?
Neto is one of our favourite ecommerce platforms. As one of only a handful of certified Neto Marketing Partners our team has helped countless businesses surpass their growth goals using Neto. We’re proud to offer Neto-specific SEO services and can handle everything from start to finish, including on-site optimisation, SEO copywriting, link building and maximising rich search results.
We are seasoned experts in helping Neto retailers maximise their online presence and boost conversions using tactics like Google Ads, Facebook Ads and email automation. Rest assured, your success is in safe hands with Gorilla.
What types of backlinks do you build?
Great question! We build numerous different types of backlinks and leverage a variety of tactics to help grow your profile. This includes identifying websites that link to your competitors and replicating those links as well as making use of your business contacts and suppliers to identify further opportunities.
We also regularly write and publish articles on high authority websites and utilise this presence to build links for your business too! Our backlinks are 100% tailored to your business and we always focus on quality and relevancy. Each campaign is slightly different, but our goal remains the same: boost your rankings and supercharge customer sales.
Do you provide SEO reports?
Of course… and you should run away screaming from any agency that doesn’t! Reporting is critical to understanding performance. Here at Gorilla, our approach is all about eliminating confusion and promoting clarity. For this reason, we are committed to providing easy-to-understand reports that break everything down into specific activities and tangible results. This way, you know exactly what we are up to and your team can feel confident that we’re heading in the right direction. While many agencies make SEO feel overwhelming, perplexing and filled with jargon, we pride ourselves on bringing total transparency to the process.
I’m building a new website, do I need SEO now?
It’s critical to consider SEO when planning your new website – don’t let it be an afterthought! Key areas to focus on include website structure, keyword targeting strategy, and URL mapping, as well as deciding on which content will be moved over and analysing whether the new site will be technically sound.
At Gorilla we always work alongside your web developer to ensure your new website launches with SEO ‘built in’. This is the smart way to do SEO, because the earlier you involve an SEO specialist, the better the result (and the less double handling you will do!).
How does SEO work?
SEO stands for search engine optimisation. Essentially SEO is the process of ensuring your website ranks well in search engine results. As Google has the lion’s share of Australian search engine use (around 90% in fact) we optimise your website for Google. Google considers over 200 factors when deciding how to rank your website, and SEO is basically the process of making sure those factors are working in your favour.
SEO isn’t a cut-and-dry system or one-off solution, but an ongoing process of constantly updating and optimising your website to appeal to Google. SEO can involve any of the following factors:
- Website keyword optimisation
- SEO copy
- Optimised images and videos
- Backlinking
- Customer experience optimisation
- Expertise, Authority and Trustworthiness (E-A-T) optimisation
- Click-through rate (CTR) optimisation
Search engines have three key functions:
- Crawl: Scour and gather the masses of information available on the internet
- Index: Categorise and organise the content to be displayed, much like a library
- Rank: Make decisions on how well the content answers people’s questions, ranking websites from most to least relevant
Their aim is to provide the best possible experience for anyone using the search engine by providing relevant, specific answers to their queries. That’s why it’s crucial to have relevant content that’s easy for Google to understand.
SEO ensures your website has quality content that will satisfy your customers needs, and that that information is easy for Google to find.
At Gorilla we never take a cookie-cutter approach to SEO. We’ll assess your individual needs and create a custom SEO plan to achieve your business growth goals.
How long have you been providing SEO services?
Gorilla has been helping businesses achieve less confusion and more results with SEO since 2010! Our entire team is based in Australia and we’re highly experienced SEO marketers, having witnessed all the major Google algorithm changes, including Penguin, Panda and RankBrain.
Gorilla’s white hat approach to SEO means we focus on smart optimisation strategies, techniques and tactics that target a human audience while meticulously sticking to search engine rules and policies. Our aim is to help you rank higher (and earn more!) by making your website as authoritative and trustworthy as possible in the eyes of the search engines.
Our powerhouse team of SEO specialists, content writers, backlink specialists and digital marketers work with companies of all sizes throughout Australia as well as internationally – and we’d love to help your business grow too.
How many keywords do you allow?
We don’t want to limit your success, so why limit the number of keywords on your website?
Limiting keywords is the old-school way of selling and delivering SEO – and that’s just not our style. Many SEO companies do impose limits, but this is extremely counterproductive to sitewide improvement because often websites will need to target 100s or even 1000s of keywords as part of their SEO campaign in order to achieve maximum results.
Why do I need SEO?
While the initial aim of SEO is to improve your site’s rankings in search results, the ultimate goal is much bigger than that. Those highly sought-after rankings are your website’s ticket to traffic, leads and sales.
No paying for ad space. No pushy marketing tactics. Just putting your business in front of your target audience when, and where, they’re actively searching for information.
More credibility. More authority. Your brand playing a pivotal role in consumers’ learning and decision processes. Result!
Do you work with big companies or small companies?
Both. We’ve got a formula for success that produces outstanding results no matter your company’s size or sector. Our team of digital experts is here with open arms to welcome anyone; from small businesses to enterprises and everything in between. Whether you’re a tradie or an online retailer, you can bet we’ve got hands-on experience with helping grow businesses just like yours.
How much does SEO cost?
Now, how long is a piece of string?! As clear-cut and straightforward as we like to be around here, unfortunately – much like any bespoke product or service – SEO costs can vary from campaign to campaign, so we can’t provide a hard and fast answer. The cost of the project will depend on the keywords and phrases you’re looking to target as well as other factors such as your industry, site history and the complexity of the undertaking.
Creating a powerful SEO campaign that’s customised to your unique business will require dedicated time and study. Book a time to chat with one of our friendly team members and we’ll be able to give you an exact cost once we get to know you, your business and your specific ambitions a little better!
Will SEO work for my business?
This one’s easy – YES! We can’t stress enough how much implementing an SEO component into your overall marketing strategy will improve the long-term visibility of your website and grow your business’s online success.
Paid search has its place, but it will never earn you the power, position and long-term ROI that organic traffic generated by smart SEO strategies can deliver.
Still not convinced? We offer a FREE SEO audit and consultation for any business that is eager to learn more about growing with Gorilla as well as the many benefits that SEO can bring. Apply for your complimentary session.
How do I identify a good SEO company?
Unfortunately, there are no barriers to entry in the SEO services market, so anyone can create a website and start calling themselves an expert – and far too many do! How do you know who to trust?
Gorilla has been specialising in SEO since 2010. We know Google Search like the back of our hand and we have built our reputation on transparent communication: no SEO smoke and mirrors here.
These are our top tips for finding an upstanding agency that can deliver results:
- Ask to speak to three (or more) of their clients.
- Read online reviews – the best and the worst!
- Ask to speak with the most experienced SEO person on their team.
- Ask questions about Google’s most recent algorithm updates to find out if they know their stuff.
- Watch out for any company that promises to deliver instant results via dubious shortcuts or tricks. SEO is amazing, but it’s not magic!
Why are backlinks important?
Backlinks are hyperlinks that connect other websites to yours. The more backlinks you accumulate from trustworthy websites, the higher you’re likely to rank because Google sees this as an indicator of your domain’s authority. In fact, backlinks are one of Google’s top 3 most influential ranking factors and the more a page has, the more organic traffic it receives.
If you’re serious about outranking the competition and attracting more customers via Google then you need to have a plan for earning more backlinks. Gorilla makes SEO easy to understand by pulling back the curtains, removing the mystery and working with your team collaboratively. We’re 100% transparent about our backlinking process so you can feel 100% confident about your progress.
Can you help with multi-location SEO?
You bet! In fact, we’ve helped some of Australia’s largest companies maximise their SEO presence across multiple locations. If your business operates out of more than one place, whether it’s two locations or 200, Gorilla has your back.
Our comprehensive service includes everything from optimising your Google My Business listing to ensuring your website ranks for priority keywords in each target location. Managing the process is often half the battle, so we make it easy and hassle-free for you. We’ll give you a clear picture of what SEO work needs to happen and we’ll help with stakeholder management too.
Are all SEO agencies equal?
Absolutely not. If you’re venturing into the world of SEO for the first time, it’s important to understand there’s a big difference between the methods and morals of most agencies. Lots of good eggs exist. Unfortunately, there are 10 times more bad ones out there.
The problem is, SEO is not easily visible and lots of people are claiming to make magic. It can be tricky to understand if an agency is doing right by you, so it’s important to look for positive reviews, strong track records and an experienced team. We hang our hats on delivering consistently clear communication and full process transparency, but many don’t.
Choose an agency that will actively educate your team (rather than confusing them with technical jargon!) and always request to see detailed reports. SEO takes time, so don’t expect instant impact, but do remember to ask for evidence that things are moving in the right direction.
Can you help with Shopify SEO?
We love Shopify. Having optimised hundreds of Shopify websites, we know the platform better than you know your uncle. In fact, Gorilla is one of the top Shopify Marketing Partners. We even host the official “Shopify Meetup” networking events in Newcastle. The all-in-one platform powers over 1,000,000 businesses worldwide and it is an incredible tool for scaling your ecommerce business. Our team has a deep technical understanding of the most efficient ways to optimise your site and we know the best Shopify apps to drive long-lasting results.
Can you help with international SEO?
International SEO can be a monstrous job. You often end up with multiple websites, multiple stakeholders, multiple countries and sometimes even multiple languages to manage. Big enterprise sites notoriously pose huge challenges for international marketing teams. Fortunately, Gorilla has specialised in SEO since 2010 and we’ve helped some of Australia’s largest companies maximise their organic presence both domestically and internationally.
Our team can assist you with project management, activity prioritisation and stakeholder liaisons while maintaining resolute focus on that all-important end result. We can handle the full scope of SEO activity from auditing and content strategy to link acquisition, or we can work alongside your internal team to take specific pieces of the SEO puzzle off your plate.
Can you provide SEO training to my team?
Sure can! In fact, we have a dedicated team of experienced SEO consultants who are on hand to provide specialised training for your team. If needed, we can educate your staff members on the entire SEO process from initial strategy right through to implementation and project management. Alternatively, you can engage us to train your team in one specific area – it’s up to you. We provide online and in-person sessions that are tailored to your business and website, covering up-to-the-minute SEO best practices as well as practical tips.
Feel confident about future growth
Stop wondering what SEO really is, does or involves. We’re here to take down that smokescreen and sharpen up visibility around marketing ROI.
See clear results
We’ve perfected a proven roadmap for SEO success. Our process delivers total clarity for all stakeholders through proactive collaboration, open communication and real-time reporting.
