TikTok Advertising

Advertising Strategy & Account Setup

Our experienced social advertising experts and content strategists can set up your TikTok account and develop a personalised advertising strategy. From content types to account structure, we’ll help set you up for success and ensure your account is optimised to achieve your goals.

Organic TikTok

Running TikTok Ads requires an established organic presence (we recommend publishing about 3 months’ worth of content before you start running ads). A strong organic presence helps establish trust and familiarity with your brand and strengthens the performance of your ads.

Our team can help you plan and execute organic TikTok content. We’ll collaborate with you to develop a content schedule that keeps your feed active and engaging for months.

Growing Brand Awareness

TikTok as a platform is absolutely ideal for brand building. Its algorithm connects users with content it knows they’ll love – so it does a lot of the hard work for you, getting your content in front of the right people at the right time.

The key to success? Creating content that’s engaging AND on-brand. People using TikTok want to be entertained, so the best-performing videos are inevitably the ones that are unexpected, informative, funny, interesting, or a combination of all four. Sounds like a tall order? Don’t stress; we can help you plan and execute content that resonates with your audience and builds brand awareness with your ideal customers.

Creative Direction

The single biggest challenge of TikTok is knowing what content to create. Our content strategists can provide a clear plan including ad examples, content pillars, scripting advice, video tips and more to help make the content creation process easier.

Analytics and Reporting

We’ll provide clear reporting on your TikTok Advertising performance. We’ll work with you to establish your key success metrics and craft a personalised report covering things like impressions, view times, link clicks, landing page views and more.