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Our in-house copywriters will create a clear, strategic blogging plan geared towards success
Blogging that helps you grow
Blogging is your chance to engage with customers on a deeper level. We’ll help you make an impression by crafting a clear blogging plan and delivering top-notch professional content your customers will actually want to read.
How does blogging work?
Our blogging service includes regular content that has been carefully curated to attract more website visitors and sometimes even convert them into customers.
Whether you want to attract, convert, or retain more customers, valuable blog content is an inexpensive and effective way to develop stronger relationships with subscribers.
Why your business needs high-quality blogging
Your blog isn’t just a ‘collection of articles’. It’s a bonafide library of valuable information and resources about your industry, your products and the topics your customers are actually interested in. From buying guides to product reviews, how-to instructional pieces and visual inspiration, your customers can learn a lot about your business before ever hitting the “contact” button.
You might even clear up a few FAQs to save time on customer service and focus on the fulfilment process.
But that’s not all a blog can do for your website. A professionally produced blog can:
- Improve keyword rankings for medium and long-tail keywords
- Increase shares and engagement on social media platforms like Meta, Twitter and LinkedIn
- Increase clicks, page views and time spent on-site
- Increase subscribers
- Increase brand awareness (and help you meet new customers)
- Increase brand trust (and attract more customers in turn)
- Establish your business as an industry leader and source of reliable information.
Your blog is the newspaper, magazine, radio station and TV show of your business. You can create a genuine business asset that generates and nurtures customers without the massive costs of paid advertising or public relations.
Blogging with Gorilla
Gorilla is a leading blogging agency; we can create the content you need to become the go-to online resource in your niche. Our team of experienced online writers and editors will help you turn your blog from an afterthought into a strategic asset.
How we get results
We’ll get to know your business and your customers, develop key messaging and deliver a data-driven strategy that connects you with your ideal audience.
We don’t set and forget. Our hard-working specialists will continually revisit, revamp and revitalise your strategy to get the best possible outcome.
We’ve got everything covered.
Our SEO experts and copywriters will tailor a blogging plan covering everything from improving existing content to creating new, engaging content that delights your customers.
Nathan and Jess have done an amazing job on the SEO for our new website. Our rankings on Google have jumped up considerably and continue to increase. I can’t thank them enough.
Yes! Almost four billion people are connected to the internet, and a blog is a great way to expand your reach and meet new customers.
Plus, the more high-quality, indexed pages you have on your website, the more opportunities you have to rank in search results, ultimately increasing your organic traffic and engagement metrics.
Google also likes to see fresh new content — blogging is bulletproof for showing Google you’re actively engaged with your audience and industry.
Absolutely. If you have an internal team with extra time, we can provide professional blogging training to ensure they understand how to write engaging content for customers and optimise that content for search engines like Google.
We can also review content that has been written in-house to ensure it ticks all the SEO boxes!
When reviewing blog performance, we look into engagement metrics like clicks, impressions and existing keyword rankings. Plus, we offer content audits to review the performance of the blogs we’ve written and uploaded so that we can identify blogs performing well or needing a little more love with rich content and additional information.
Blogs are handy for email newsletters, social media sharing and answering customer FAQs. You can even add functionality to your website to display relevant blogs on matching category pages, so the customer can always find more information about your products and services.
Effective blog posts are written with your target audience in mind and are structured to be easy to read and engaging. It’s important to use a clear and conversational tone, include relevant keywords, and provide valuable information or insights useful to your readers. Our copywriters can help you develop a writing style that resonates with your audience.
You’re a business owner — more important things than blogging need your attention! With this in mind, we offer both blogging plans and blogging services. Our creative copywriters will do the legwork to draft engaging blogs for you, including ‘rich content’ like infographics, diagrams, images, and more.
All we need is your tick of approval. Remember — a draft is just a draft, and we’re always happy to make changes to ensure our work is on the money.
Blogging can help your business generate leads and sales by attracting visitors to your website and establishing your authority in your industry. By providing valuable content that addresses your audience’s pain points, you can build trust and credibility with your audience, making them more likely to become customers.
You can promote your blog posts through various channels, such as social media, email marketing, and paid advertising. You can also optimise your blog posts for search engines using relevant keywords and meta descriptions. Our agency can help you develop a promotion strategy that maximises the visibility and engagement of your blog posts.
The frequency of your blogging depends on your goals and audience. Generally, blogging at least once a month is recommended to keep your website fresh and engaging for your audience. However, the frequency can vary depending on the nature of your business and content strategy.
See clear results
Blogging is a powerful marketing tool. Work with experienced blogging specialists who’ve helped hundreds of businesses grow their sales.