Blog Writing

Editorial Management

At Gorilla, a dedicated content manager will set up, manage and review a monthly editorial calendar to ensure you’re publishing the right content at the right time and targeting the best metrics for success.

Your content marketing strategy is a program, not a campaign, meaning your blog will be an ongoing project. Every article you create and publish should work together to snowball your momentum. The more value you provide, the greater your investment return.

Keyword Research

You can have the best blog content on the internet, but if Google can’t find and recommend it, you’re missing out on a whole stack of precious potential customers.

The Gorillas know keyword research better than you know your uncle. You don’t have to muck around trying to guess which topics you should be writing about.

We’ll analyse your audience, research your niche, and develop a list of the highest priority key phrases you need to target to find and help as many potential customers as possible.

Blog Content Optimisation

Your blog content needs to speak Google’s language to make page one. Our team will eliminate the stress and confusion of optimising your blog content to maximise your search engine results.

We know how to infuse your target keyphrases into your blog articles to tell Google what you want to rank for without compromising the experience for the reader.

The Gorillas also happen to specialise in influencer marketing and outreach. We can turbo-boost your blog subscription growth by collaborating with influencers with huge existing audiences full of your target customers. Social shares, increased rankings, and more potential buyers await.

Blog Content Writing and Editing

Your blog is your mini-media empire. The internet has given you the chance to talk directly with your customers.

Blogging about your products and services won’t build your audience. Otherwise, your blog becomes a never-ending online steam mop infomercial, save for the irrepressible botoxed smile and unnaturally white teeth.

We know how to create blog content that interests your audience and achieves your business goals.

Our team of experienced online writers will analyse your target audience and develop articles that generate awareness, establish trust, assist product research and re-engage existing customers with your brand.

You’ll no longer have to worry about filling that dreaded blank page.

Blog Content Promotion

You can have the finest, most fascinating, Oscar-worthy content, but it’s almost worthless without an audience to enjoy it.

Once you hit publish, your job has just begun. You need to spend at least 25% of your blogging time promoting your work to the right people, and our online marketing specialists know how to find, attract and convert your target audience.

We’ll prepare promotional social media and email marketing copy for every article we write. All you have to do is upload and schedule your promotion – we’ll do the hard work for you.

Testing, Tracking and Optimisation

We Gorillas don’t do set-and-forget. You can’t afford to throw up a blog article, then sit back and hope to ‘watch the dollars roll in’.

Your blogging investment needs to generate genuine business results. While you can’t expect to increase sales immediately, your blog content needs to increase traffic, rankings, pageviews and email subscription rates.

We’ll set up and monitor key conversion metrics to determine the success of your blogging program. This allows us to monitor content performance and optimise based on our analysis.

The blog article you publish today will attract new potential customers to your site for years and years to come. We’ll make sure the time and money you spend on your blog pays you back in subscribers, sales and loyal customers.