Blog Writing

Blogging services add enormous value to your business. A successful blog post not only informs and entertains but increases your website rankings, fuels your social media, increases conversions, boosts revenue and establishes you as an authority in your field.

Great company to work with they are diligent, responsive and very honest. Highly recommend them!

– Farshad Kazazi, Eden Laser Clinics

Clients

Your trusted SEO agency

Our in-house copywriters will create a clear, strategic blogging plan geared towards success

Blogging that helps you grow

Blogging is your chance to engage with customers on a deeper level. We’ll help you make an impression by crafting a clear blogging plan and delivering top-notch professional content your customers will actually want to read.

How does blogging work?

Our blogging service includes regular content that has been carefully curated to attract more website visitors and sometimes even convert them into customers.

Whether you want to attract, convert, or retain more customers, valuable blog content is an inexpensive and effective way to develop stronger relationships with subscribers.

Why your business needs high-quality blogging

Your blog isn’t just a ‘collection of articles’. It’s a bonafide library of valuable information and resources about your industry, your products and the topics your customers are actually interested in. From buying guides to product reviews, how-to instructional pieces and visual inspiration, your customers can learn a lot about your business before ever hitting the “contact” button.

You might even clear up a few FAQs to save time on customer service and focus on the fulfilment process.

But that’s not all a blog can do for your website. A professionally produced blog can:

Improve keyword rankings for medium and long-tail keywords
Increase shares and engagement on social media platforms like Meta, Twitter and LinkedIn
Increase clicks, page views and time spent on-site
Increase subscribers
Increase brand awareness (and help you meet new customers)
Increase brand trust (and attract more customers in turn)
Establish your business as an industry leader and source of reliable information.

Your blog is the newspaper, magazine, radio station and TV show of your business. You can create a genuine business asset that generates and nurtures customers without the massive costs of paid advertising or public relations.

Blogging with Gorilla

Gorilla is a leading blogging agency; we can create the content you need to become the go-to online resource in your niche. Our team of experienced online writers and editors will help you turn your blog from an afterthought into a strategic asset.

How we get results

STRATEGISE

We’ll get to know your business and your customers, develop key messaging and deliver a data-driven strategy that connects you with your ideal audience.

EXECUTE

We’ll use art and science, creative thinking and laser-focused targeting to deliver real results and help you reach your goals.

OPTIMISE

We don’t set and forget. Our hard-working specialists will continually revisit, revamp and revitalise your strategy to get the best possible outcome.

Our Services

We’ve got everything covered.

Editorial Management

At Gorilla, a dedicated content manager will set up, manage and review a monthly editorial calendar to ensure you’re publishing the right content at the right time and targeting the best metrics for success.

Your content marketing strategy is a program, not a campaign, meaning your blog will be an ongoing project. Every article you create and publish should work together to snowball your momentum. The more value you provide, the greater your investment return.

Keyword Research

You can have the best blog content on the internet, but if Google can’t find and recommend it, you’re missing out on a whole stack of precious potential customers.

The Gorillas know keyword research better than you know your uncle. You don’t have to muck around trying to guess which topics you should be writing about.

We’ll analyse your audience, research your niche, and develop a list of the highest priority key phrases you need to target to find and help as many potential customers as possible.

Blog Content Optimisation

Your blog content needs to speak Google’s language to make page one. Our team will eliminate the stress and confusion of optimising your blog content to maximise your search engine results.

We know how to infuse your target keyphrases into your blog articles to tell Google what you want to rank for without compromising the experience for the reader.

The Gorillas also happen to specialise in influencer marketing and outreach. We can turbo-boost your blog subscription growth by collaborating with influencers with huge existing audiences full of your target customers. Social shares, increased rankings, and more potential buyers await.

Blog Content Writing and Editing

Your blog is your mini-media empire. The internet has given you the chance to talk directly with your customers.

Blogging about your products and services won’t build your audience. Otherwise, your blog becomes a never-ending online steam mop infomercial, save for the irrepressible botoxed smile and unnaturally white teeth.

We know how to create blog content that interests your audience and achieves your business goals.

Our team of experienced online writers will analyse your target audience and develop articles that generate awareness, establish trust, assist product research and re-engage existing customers with your brand.

You’ll no longer have to worry about filling that dreaded blank page.

Blog Content Promotion

You can have the finest, most fascinating, Oscar-worthy content, but it’s almost worthless without an audience to enjoy it.

Once you hit publish, your job has just begun. You need to spend at least 25% of your blogging time promoting your work to the right people, and our online marketing specialists know how to find, attract and convert your target audience.

We’ll prepare promotional social media and email marketing copy for every article we write. All you have to do is upload and schedule your promotion – we’ll do the hard work for you.

Testing, Tracking and Optimisation

We Gorillas don’t do set-and-forget. You can’t afford to throw up a blog article, then sit back and hope to ‘watch the dollars roll in’.

Your blogging investment needs to generate genuine business results. While you can’t expect to increase sales immediately, your blog content needs to increase traffic, rankings, pageviews and email subscription rates.

We’ll set up and monitor key conversion metrics to determine the success of your blogging program. This allows us to monitor content performance and optimise based on our analysis.

The blog article you publish today will attract new potential customers to your site for years and years to come. We’ll make sure the time and money you spend on your blog pays you back in subscribers, sales and loyal customers.

A clear blog strategy

Our SEO experts and copywriters will tailor a blogging plan covering everything from improving existing content to creating new, engaging content that delights your customers.

Nathan and Jess have done an amazing job on the SEO for our new website. Our rankings on Google have jumped up considerably and continue to increase. I can’t thank them enough.

Laurence Partlic

Floortex Industries

We partner with the best

Does blogging really make a difference?

Yes! Almost four billion people are connected to the internet, and a blog is a great way to expand your reach and meet new customers.

Plus, the more high-quality, indexed pages you have on your website, the more opportunities you have to rank in search results, ultimately increasing your organic traffic and engagement metrics.

Google also likes to see fresh new content — blogging is bulletproof for showing Google you’re actively engaged with your audience and industry.

Do you provide blogging training?

Absolutely. If you have an internal team with extra time, we can provide professional blogging training to ensure they understand how to write engaging content for customers and optimise that content for search engines like Google.

We can also review content that has been written in-house to ensure it ticks all the SEO boxes!

How do I know if my blogging strategy is successful?

When reviewing blog performance, we look into engagement metrics like clicks, impressions and existing keyword rankings. Plus, we offer content audits to review the performance of the blogs we’ve written and uploaded so that we can identify blogs performing well or needing a little more love with rich content and additional information.

What can I use my blogs for?

Blogs are handy for email newsletters, social media sharing and answering customer FAQs. You can even add functionality to your website to display relevant blogs on matching category pages, so the customer can always find more information about your products and services.

How do I write effective blogs?

Effective blog posts are written with your target audience in mind and are structured to be easy to read and engaging. It’s important to use a clear and conversational tone, include relevant keywords, and provide valuable information or insights useful to your readers. Our copywriters can help you develop a writing style that resonates with your audience.

Do I have to write the blogs?

You’re a business owner — more important things than blogging need your attention! With this in mind, we offer both blogging plans and blogging services. Our creative copywriters will do the legwork to draft engaging blogs for you, including ‘rich content’ like infographics, diagrams, images, and more.

All we need is your tick of approval. Remember — a draft is just a draft, and we’re always happy to make changes to ensure our work is on the money.

How can blogging help my business generate leads and sales?

Blogging can help your business generate leads and sales by attracting visitors to your website and establishing your authority in your industry. By providing valuable content that addresses your audience’s pain points, you can build trust and credibility with your audience, making them more likely to become customers.

How do I promote my blogs?

You can promote your blog posts through various channels, such as social media, email marketing, and paid advertising. You can also optimise your blog posts for search engines using relevant keywords and meta descriptions. Our agency can help you develop a promotion strategy that maximises the visibility and engagement of your blog posts.

How often should I blog?

The frequency of your blogging depends on your goals and audience. Generally, blogging at least once a month is recommended to keep your website fresh and engaging for your audience. However, the frequency can vary depending on the nature of your business and content strategy.

Stand out from the crowd

Cut through the noise and confusion of online content. We’ll help you stand out from the crowd and delight customers.

See clear results

Blogging is a powerful marketing tool. Work with experienced blogging specialists who’ve helped hundreds of businesses grow their sales.

Got a project? Let’s chat

Tell us a little about your business and we’ll be in touch, fast.