Email Automation

Welcome Email Series

96% of your site visitors aren’t yet ready to buy. Don’t scare them off with your sales megaphone. Instead, prove the value of your brand and your products.

With an average of three times the return of a promotional email, your welcome series is both customer-friendly and profitable.

We’ll help optimise your site to drive subscriptions and nurture potential customers towards purchase.

Often the welcome series will introduce new subscribers to your brand, explain why you’re different and incentivise their first purchase.

We’ll give your subscriber the chance to buy, but we’ll also provide genuine value to make sure those subscribers who aren’t ready to buy will look forward to opening each and every email from your brand.

Cart Abandonment Series

Recent research suggests nearly 70% of all online store shopping carts are abandoned. That means about two-thirds of your browsing visitors are soooo close to buying, but something is holding them back from that final checkout click.

Don’t give up on these potential customers. Instead, we can help you use an abandoned cart automated email series to reduce their uncertainty, establish your trust and provide all the information the shopper needs to become a buyer. With advanced tracking, strategic segmentation, and personalised email automation – we can encourage these lost sales to convert.

Follow up series

Your job isn’t done after the sale – the post-purchase phase is crucial to fostering brand loyalty in your new customers. Email marketing helps turn those first-time buyers into regular repeat customers.

Make sure your customer experience doesn’t fail beyond the ecommerce checkout. We can set up a follow-up automated email series for your customers, tailored to their purchase. Your follow-up series is a valuable up-selling tool, giving you the chance to suggest related products that could complement the customer’s purchase.

We’ll also make sure the customer knows exactly what to expect after pushing the purchase button. We can give helpful delivery updates, clear information about your returns process, and a direct avenue for customer service enquiries to reduce frustration in the event of a problem.

Reactivation series

You can’t just focus your marketing efforts on attracting new customers. To grow your ecommerce store, we help you prepare content that nurtures and retains your existing customers. The long-term ROI of retention marketing exponentially outweighs that of continual advertising or discounting.

We’ll help you re-engage your existing customers by creating an email series designed to win back those dormant subscribers and turn them into regular shoppers.

Using advanced tracking and segmentation, we can customise your series – offering helpful content, suggesting relevant products, and providing incentives to return to shop your store.

It’s important to nurture and retain your existing subscribers. Most brands take their email followers for granted – rewarding only buying behaviour. We want to help you show your loyal customers how much you care. Your reactivation email series is the perfect way to spark dormant subscribers into action.

Review requests

Social proof is a powerful psychological purchase driver. Positive product reviews from your customers are conversion rate gold dust. If you’re a small, growing brand; first-time customers need some assurances to buy.

Trust signals from other objective customers give those shoppers the faith they need to make a purchase decision. 88% of shoppers trust product reviews as much as a friend’s recommendations.

Your automated review request email series makes gathering these critical conversion-boosters an absolute breeze. With the flick of a switch, you can start generating valuable feedback from your customers that you can use to drive more sales.

Testing, tracking and optimisation

We Gorillas don’t do set-and-forget. Some email marketers set up a trigger campaign, let it run, then sit back to ‘watch the dollars roll in’.

We’re never satisfied – there’s always more to test and optimise. We’ll constantly tweak the copy, design, format and frequency of your automation series to make sure we’re squeezing out the maximum amount of return.

Our team knows how important any marketing investment is for your business. The email automation series you push live today will still be generating sales for your business for years to come. We’ll make sure the time and money you spend on your email marketing generates a significant long-term return.