Email Automation

Klaviyo Partners

As Klaviyo partners, we’ll help you create a streamlined and profitable customer experience. From welcome series to reactivation, we’ll help you stay connected with customers and drive more revenue with a clear, easy-to-follow plan.

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How does email automation work?

Email automation drives more revenue from your website visitors and customers.

Our email automation services can help your business:

  • bring customers back more often
  • grow repeat sales
  • capture abandoned cart revenue
  • incentivise new customer sales.

How it works

We send your customers personalised emails based on their own unique browsing and buying behaviour, meaning they receive the right incentive at the right time.

Email automation is not just another way to ‘make sales while you sleep’. It’s a cost-effective way to grow your business and show customers you care.

Email automation with Gorilla

Our data-driven email automation service uses leading software tools to compile customer data and trigger personalised emails based on each customer’s unique activity.

We work with ecommerce startups and multinationals alike, so if you’re looking for an experienced email automation agency, we can help.

How we get results


We’ll get to know your business and your customers, develop key messaging and deliver a data-driven strategy that connects you with your ideal audience.

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We’ll use art and science, creative thinking and laser-focused targeting to deliver real results and help you reach your goals.

We don’t set and forget. Our hard-working specialists will continually revisit, revamp and revitalise your strategy to get the best possible outcome.

Our Services

We’ve got everything covered.

Welcome Email Series

With an average of 23x the return of a promotional email, your welcome series is both customer-friendly and profitable.

The welcome series often introduces new subscribers to your brand, explains why you’re different, and incentivises their first purchase.

We’ll help optimise your site to drive subscriptions and nurture potential customers towards purchase. We’ll give your subscribers the chance to buy, but we’ll also provide genuine value to make sure those subscribers who aren’t ready to buy will look forward to opening each and every email from your brand.

Cart Abandonment Series

Almost 70% of all online store shopping carts are abandoned. That means about two-thirds of your browsing visitors are close to buying, but something is holding them back from that final checkout click.

Don’t give up on these potential customers. Instead, we can help you set up an abandoned cart email series to reduce their uncertainty, establish trust and provide all the information the shopper needs to become a buyer. We can encourage these lost sales to convert with advanced tracking, strategic segmentation, and personalised email automation.

Follow-Up Series

Your job isn’t done after the sale. The post-purchase phase is crucial to fostering brand loyalty in your new customers, and email marketing can help turn those first-time buyers into regular repeat customers.

Make sure your customer experience doesn’t fail beyond the ecommerce checkout. We can set up a follow-up automated email series tailored to your customers’ purchase. Your follow-up series is a valuable up-selling tool, giving you the chance to suggest related products that could complement the customer’s purchase.

After pushing the purchase button, we’ll also ensure the customer knows exactly what to expect. We can give helpful delivery updates, clear information about your returns process, and a direct avenue for customer service enquiries to reduce frustration in the event of a problem.

Reactivation Series 

You can’t just focus your marketing efforts on attracting new customers. To grow your ecommerce store, we help you prepare content that nurtures and retains your existing customers. The long-term ROI of retention marketing exponentially outweighs continual advertising or discounting.

We’ll help you re-engage your existing customers by creating an email series to win back those dormant subscribers and turn them into regular shoppers.

Using advanced tracking and segmentation, we can customise your series, offering helpful content, suggesting relevant products, and providing incentives to return to shop your store.

It’s important to nurture and retain your existing subscribers. Most brands take their email followers for granted, rewarding only buying behaviour. We want to help you show your loyal customers how much you care. Your reactivation email series is the perfect way to spark dormant subscribers into action.

Review Requests

Social proof is a powerful psychological purchase driver. Positive product reviews from your customers are conversion rate gold dust. If you’re a small, growing brand; first-time customers need assurances to buy.

Trust signals from other objective customers give those shoppers the faith they need to make a purchase decision. 49% of shoppers trust product reviews as much as a friend’s recommendations.

Your automated review request email series makes gathering these critical conversion boosters an absolute breeze. With the flick of a switch, you can start generating valuable feedback from your customers that you can use to drive more sales.

Testing, Tracking & Optimisation

Some email marketers set up a trigger campaign, let it run, and then sit back to ‘watch the dollars roll in’.

At Gorilla, we’re never satisfied – there’s always more to test and optimise. We’ll constantly tweak the copy, design, format and frequency of your automation series to ensure we’re squeezing out the maximum return.

Our team knows how important any marketing investment is for your business. The email automation series you push live today will still generate sales for your business for years. We’ll ensure the time and money you spend on email marketing generates a significant long-term return.

Get a clear plan for growth

With so many moving parts, scaling your ecommerce revenue through email automation can be confusing. You need an experienced team to design, explain and execute a clear plan for success.

A Highly skilled team that were able to deliver results and help guide me through the complexities of managing a ecommerce store. Friendly and always willing to help.

Natalie Wakeling

Embody Women


Crush Confusion

No one should be confused about how to grow their business. We’ll make your life easier by setting up and optimising your email automation.

Grow faster

Grow your ecommerce store faster with a team that provides a clear plan, reporting, and results.

Got a project? Let’s chat
Tell us a little about your business and we’ll be in touch, fast.