AI Search Engine Optimisation

Gorilla 360 have been an absolute pleasure to work with on our SEO audit and strategy for City of Newcastle. Their skill, expertise and attention to detail is second to none. The team are clearly passionate about what they do and about sharing their knowledge, which is reflected in the high quality of their work.
– Natasha Moore, City of Newcastle

Your trusted AI Search experts

Work with an agency that eliminates confusion and future-proofs your business

Stop optimising for yesterday’s search

We’ll help you stay visible where it counts — in search results, in chatbots, and in the minds of your next customers.

We don’t chase trends — we chase results

We’ve been helping clients optimise for new search formats for over a decade. We’re not just throwing buzzwords around; we’re helping you stay ahead.

Curious? Get A Free SEO Audit

Find out exactly how to boost your search engine rankings and get more customers onto your website with your free SEO strategy session. We’ll look into your keyword targeting, website content, and backlink profile and discuss opportunities to grow your business.

Our Services

We’ve got everything covered.

AI content structuring

 

Whether someone’s typing a question into Google or asking ChatGPT for advice, well-structured content improves your chances of being included in the response. We structure your content so it’s easy for AI systems to understand, extract and cite. That means using clear, question-based headings, short and direct answers, and a logical flow that mirrors how people actually search.

We also apply best-practice formatting techniques (like FAQs, bulleted lists, and conversational subheadings) to help search engines and AI platforms parse your content correctly. It’s not just about writing clearly; it’s about being readable to both people and machines.

 

Voice and featured snippet targeting

 

Want to be the answer Google shows first? We optimise your content for quick, clear answers that show up in voice search results and featured snippets, two of the most visible spots in modern search.

Our strategy includes refining headings into natural-sounding questions, placing concise answers immediately below, and structuring content for scannability and speed. These small formatting shifts can make a big difference to your content’s chances of being selected.

With voice and featured snippets playing a growing role in AI search experiences, this is one of the smartest ways to gain visibility without relying on users clicking through.

Schema markup for AI visibility

 

Schema markup is one of the most powerful (and overlooked) tools for improving AI visibility. It helps search engines and AI tools understand what your content is about, whether it’s a product, service, event, FAQ or review.

We implement structured schema that clearly labels your content and adds context where it counts. This helps Google show rich results, makes voice search responses more accurate, and increases the chances of your content being cited in AI-generated answers.

From Article and FAQ schema to HowTo and Product markup, we match the right schemas to your site content so that every page is machine-readable and ready to be surfaced by search and AI engines alike.

Backlink and brand mention building

 

When it comes to AI visibility, unlinked brand mentions and backlinks matter more than ever. Large language models rely on semantic relationships, meaning the more often your brand is mentioned in relevant, trusted contexts, the more authority you build.

We help your brand get mentioned in credible publications, knowledge bases and high-authority third-party sites. This strengthens your position within AI training data and retrieval systems, increasing the likelihood that your brand is included in AI-generated answers.

Our approach combines digital PR, content outreach, and relationship-building, all designed to position your brand as a trusted authority in your space.

E-E-A-T driven content optimisation

 

Experience. Expertise. Authoritativeness. Trustworthiness. These aren’t just buzzwords — they’re key signals used by Google and AI platforms to decide what content deserves attention.

We audit and refine your content to strengthen its E-E-A-T signals, from author bios and citations to consistent tone and industry alignment. This includes enhancing key pages with trust-building elements like customer reviews, media mentions, certifications, and contributor credentials.

The stronger your E-E-A-T profile, the more likely your content will be surfaced by AI tools and search engines, especially when users are seeking reliable answers to complex questions.

Core page AI optimisation

 

When AI tools summarise your business, they often pull from your most important pages, like your homepage, about page and core service pages. These are your brand’s digital foundation, and they need to be structured for both humans and machines.

We optimise these pages to be easily understood and confidently cited by large language models. That means improving clarity, adding structured context, reinforcing E-E-A-T signals, and ensuring key messages are repeated consistently across platforms.

Structured data and rich snippets

 

Rich snippets aren’t just eye-catching — they’re a direct path to more visibility in both AI and traditional search results. We use structured data to help Google and AI platforms surface more detailed, interactive listings for your content.

That includes FAQs, reviews, product pricing and more. These enhanced listings stand out in SERPs and help voice assistants and AI summarisation tools understand your content more clearly.

We’ll assess your site for markup opportunities, implement the right schemas, and test your structured data to ensure everything is working as it should. The result? More space in search results and more eyes on your content.

Search has changed. Your strategy should, too.

Your customers want answers, not blue links. Today, almost 60% of Google searches end without a click. Why? Because people are getting what they need straight from search results, or from AI platforms like ChatGPT, Gemini and Perplexity.

That means your SEO strategy can’t just focus on ranking #1. You also need to be quoted, cited and featured directly in AI-generated answers.

Welcome to the world of AI Search Engine Optimisation (AI SEO):

  • AEO: Answer Engine Optimisation
  • GEO: Generative Engine Optimisation
  • LLM SEO: Large Language Model SEO

AEO. GEO. LLM SEO. WTF?

Answer Engine Optimisation (AEO)

AEO is about showing up in featured snippets and voice search results. These are the instant answers that Google, Siri or Alexa read aloud or display at the top of search results.

We optimise your content so AI assistants can pull quick answers from your site. Think FAQ schema, list formatting, and conversational headings like: “What’s the best way to…”

AEO makes your content more accessible to AI-driven search engines and can dramatically increase your visibility without needing a single click.

Generative Engine Optimisation (GEO)

GEO ensures your content is structured so AI platforms like ChatGPT, Gemini, Claude and Perplexity can find it, understand it, and quote it in real time.

We help you:

  • Optimise for contextual understanding, not just keyword matching
  • Align with E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)
  • Use structured data and clear formatting so your content is AI-ready

LLM SEO (Large Language Model SEO)

Let’s make sure your content shows up in the data that AI platforms learn from.

LLMs don’t crawl your site like traditional bots — they learn from large volumes of data across the web. LLM SEO helps ensure your content makes it into those datasets and gets picked up as a trusted source.

We’ll help you:

  • Increasing brand mentions across high-authority third-party sources (not just links)
  • Ensuring content is fact-based, well-structured and cited
  • Making sure your homepage, product pages and core documents are machine-readable and rich in context

You’re not just writing for Google anymore — you’re writing for the next generation of answer engines. 

These strategies aren’t separate. They’re evolving together.

While AEO, GEO and LLM SEO have distinct techniques, they all overlap with good SEO fundamentals. We don’t treat them as isolated disciplines. Instead, we combine them to create a unified, future-proof search strategy that:

  • Matches how people actually ask questions
  • Aligns with how AI processes and cites content
  • Works across search, voice and chat-based experiences

Why does this matter now?

Because everything is changing — fast

The search landscape has changed, and the brands that adapt early will stay ahead.

  • The majority of searches now end without the user clicking on a website
  • Most users rely on AI-written summaries to answer their queries
  • AI tools like ChatGPT and Perplexity now have hundreds of millions of monthly users
  • Traditional search traffic is steadily declining across many industries

If your business isn’t being cited in these answers, you’re missing out on visibility where it matters most.

Why work with us?

Because DIY won’t cut it.

AI search optimisation isn’t just about ticking a few extra boxes on a content brief. It involves:

  • Monitoring and navigating numerous evolving AI platforms
  • Implementing advanced structured data
  • Adapting to new forms of measurement and analytics
  • Creating content that resonates with humans and machines

The reality? Most businesses don’t have time to track algorithm updates, tune their content for LLMs, or rewrite their schema markup. That’s why we’re here.

What makes Gorilla different?

We’re here to grow your business.

AI search might be new territory, but it’s not uncharted for us. We’ve been helping brands adapt to evolving search behaviour for years, and we know how to turn change into real, measurable results. 

Here’s how we do it:

A future-ready strategy

We align traditional SEO with AI-driven approaches, so you can stay ahead of your competitors.

The latest AI search expertise

We bring proven tactics to help you win featured snippets, voice search, and AI citations.

E-E-A-T led content

Our team includes in-house writers, strategists and technical specialists who know how to build trust with search engines and LLMs.

No smoke. No mirrors.

You’ll always know what we’re doing, why we’re doing it, and how it helps you grow. Clear planning. Clear reporting. Clear communication.

Got a project? Let’s chat

Tell us a little about your business and we’ll be in touch, fast.

Popular Questions

Think of it as an expansion, not a replacement. AI search is changing how people search and how platforms serve results, but SEO is still essential.

AI-focused optimisation isn’t instant, and like all good SEO, it requires patience and consistency. The key is starting early, building momentum, and staying adaptable as the technology evolves.

Some parts, yes (like content structuring). Others, like schema markup or site speed optimisations, benefit from a technical expert. We handle both.

Absolutely. From product Q&As to category pages and buying guides, ecommerce brands can get cited in AI recommendations and voice search results.

No, but they’re related.

AEO (Answer Engine Optimisation) focuses on optimising content for quick answers in traditional search engines — think featured snippets, voice search, and FAQs.

GEO (Generative Engine Optimisation), on the other hand, is all about making sure your content is picked up by AI tools like ChatGPT or Gemini. It’s about being part of the answer, not just ranking for it.

Both are essential and often overlap, but they target different platforms.

Not at all. In most cases, we optimise what you already have — restructuring content, adding schema markup, tightening messaging and enhancing clarity.

If some pages are off the mark, we’ll flag them and provide fresh content that’s built for both traditional SEO and AI visibility.

That’s the goal — but it’s not an instant switch.

LLMs like ChatGPT choose sources based on a mix of factors: authority, structure, citations, and how often your content appears across the web. Our job is to maximise those signals so your brand becomes more quotable and visible over time.

We don’t think so, and neither do search engines.

With 60% of Google searches ending in zero clicks and tools like Perplexity gaining millions of users, AI search isn’t a sideshow. It’s already changing how customers discover brands. GEO is simply the evolution of SEO — and the earlier you adapt, the bigger your advantage.

Everything. AI engines use E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) to assess which content to quote or trust. If your site lacks clear signals of credibility — like author bios, citations, or consistent brand messaging — it’s less likely to be included in AI-generated answers. We bake E-E-A-T into everything we do.