AI Search Engine Optimisation
Clients
Your trusted AI Search experts
Work with an agency that eliminates confusion and future-proofs your business
Stop optimising for yesterday’s search
We’ll help you stay visible where it counts — in search results, in chatbots, and in the minds of your next customers.
We don’t chase trends — we chase results
We’ve been helping clients optimise for new search formats for over a decade. We’re not just throwing buzzwords around; we’re helping you stay ahead.
Curious? Get A Free SEO Audit
Find out exactly how to boost your search engine rankings and get more customers onto your website with your free SEO strategy session. We’ll look into your keyword targeting, website content, and backlink profile and discuss opportunities to grow your business.
- 100% obligation free – no strings attached
- Detailed analysis of key SEO factors
- Valuable insights into your current performance
- Practical recommendations on improving your website
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We’ve got everything covered.
Search has changed. Your strategy should, too.
Your customers want answers, not blue links. Today, almost 60% of Google searches end without a click. Why? Because people are getting what they need straight from search results, or from AI platforms like ChatGPT, Gemini and Perplexity.
That means your SEO strategy can’t just focus on ranking #1. You also need to be quoted, cited and featured directly in AI-generated answers.
Welcome to the world of AI Search Engine Optimisation (AI SEO):
- AEO: Answer Engine Optimisation
- GEO: Generative Engine Optimisation
- LLM SEO: Large Language Model SEO
AEO. GEO. LLM SEO. WTF?
Answer Engine Optimisation (AEO)
AEO is about showing up in featured snippets and voice search results. These are the instant answers that Google, Siri or Alexa read aloud or display at the top of search results.
We optimise your content so AI assistants can pull quick answers from your site. Think FAQ schema, list formatting, and conversational headings like: “What’s the best way to…”
AEO makes your content more accessible to AI-driven search engines and can dramatically increase your visibility without needing a single click.
Generative Engine Optimisation (GEO)
GEO ensures your content is structured so AI platforms like ChatGPT, Gemini, Claude and Perplexity can find it, understand it, and quote it in real time.
We help you:
- Optimise for contextual understanding, not just keyword matching
- Align with E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)
- Use structured data and clear formatting so your content is AI-ready
LLM SEO (Large Language Model SEO)
Let’s make sure your content shows up in the data that AI platforms learn from.
LLMs don’t crawl your site like traditional bots — they learn from large volumes of data across the web. LLM SEO helps ensure your content makes it into those datasets and gets picked up as a trusted source.
We’ll help you:
- Increasing brand mentions across high-authority third-party sources (not just links)
- Ensuring content is fact-based, well-structured and cited
- Making sure your homepage, product pages and core documents are machine-readable and rich in context
You’re not just writing for Google anymore — you’re writing for the next generation of answer engines.
These strategies aren’t separate. They’re evolving together.
While AEO, GEO and LLM SEO have distinct techniques, they all overlap with good SEO fundamentals. We don’t treat them as isolated disciplines. Instead, we combine them to create a unified, future-proof search strategy that:
- Matches how people actually ask questions
- Aligns with how AI processes and cites content
- Works across search, voice and chat-based experiences
Why does this matter now?
Because everything is changing — fast
The search landscape has changed, and the brands that adapt early will stay ahead.
- The majority of searches now end without the user clicking on a website
- Most users rely on AI-written summaries to answer their queries
- AI tools like ChatGPT and Perplexity now have hundreds of millions of monthly users
- Traditional search traffic is steadily declining across many industries
If your business isn’t being cited in these answers, you’re missing out on visibility where it matters most.
Why work with us?
Because DIY won’t cut it.
AI search optimisation isn’t just about ticking a few extra boxes on a content brief. It involves:
- Monitoring and navigating numerous evolving AI platforms
- Implementing advanced structured data
- Adapting to new forms of measurement and analytics
- Creating content that resonates with humans and machines
The reality? Most businesses don’t have time to track algorithm updates, tune their content for LLMs, or rewrite their schema markup. That’s why we’re here.
What makes Gorilla different?
We’re here to grow your business.
AI search might be new territory, but it’s not uncharted for us. We’ve been helping brands adapt to evolving search behaviour for years, and we know how to turn change into real, measurable results.
Here’s how we do it:
A future-ready strategy
We align traditional SEO with AI-driven approaches, so you can stay ahead of your competitors.
The latest AI search expertise
We bring proven tactics to help you win featured snippets, voice search, and AI citations.
E-E-A-T led content
Our team includes in-house writers, strategists and technical specialists who know how to build trust with search engines and LLMs.
No smoke. No mirrors.
You’ll always know what we’re doing, why we’re doing it, and how it helps you grow. Clear planning. Clear reporting. Clear communication.
Got a project? Let’s chat
Popular Questions
Is AI search optimisation replacing SEO?
Think of it as an expansion, not a replacement. AI search is changing how people search and how platforms serve results, but SEO is still essential.
How long does it take to see results?
AI-focused optimisation isn’t instant, and like all good SEO, it requires patience and consistency. The key is starting early, building momentum, and staying adaptable as the technology evolves.
Can I do this without a developer?
Some parts, yes (like content structuring). Others, like schema markup or site speed optimisations, benefit from a technical expert. We handle both.
Is AI Search Optimisation important for ecommerce?
Absolutely. From product Q&As to category pages and buying guides, ecommerce brands can get cited in AI recommendations and voice search results.
Are AEO and GEO the same thing?
No, but they’re related.
AEO (Answer Engine Optimisation) focuses on optimising content for quick answers in traditional search engines — think featured snippets, voice search, and FAQs.
GEO (Generative Engine Optimisation), on the other hand, is all about making sure your content is picked up by AI tools like ChatGPT or Gemini. It’s about being part of the answer, not just ranking for it.
Both are essential and often overlap, but they target different platforms.
Do I need to rewrite all my content for AI search?
Not at all. In most cases, we optimise what you already have — restructuring content, adding schema markup, tightening messaging and enhancing clarity.
If some pages are off the mark, we’ll flag them and provide fresh content that’s built for both traditional SEO and AI visibility.
Will this help me show up in ChatGPT results?
That’s the goal — but it’s not an instant switch.
LLMs like ChatGPT choose sources based on a mix of factors: authority, structure, citations, and how often your content appears across the web. Our job is to maximise those signals so your brand becomes more quotable and visible over time.
Is GEO just a fad?
We don’t think so, and neither do search engines.
With 60% of Google searches ending in zero clicks and tools like Perplexity gaining millions of users, AI search isn’t a sideshow. It’s already changing how customers discover brands. GEO is simply the evolution of SEO — and the earlier you adapt, the bigger your advantage.
What does E-E-A-T have to do with AI search?
Everything. AI engines use E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) to assess which content to quote or trust. If your site lacks clear signals of credibility — like author bios, citations, or consistent brand messaging — it’s less likely to be included in AI-generated answers. We bake E-E-A-T into everything we do.