Montgomery Homes

Building and Construction

Montgomery Homes never shies away from a difficult job, and neither do we. We helped them tick off every one of their ambitious digital marketing goals.

About the client

This world class team has been building award-winning dream homes across Newcastle, the Central Coast, Sydney and the Hunter for over 30 years. Famed for taking on a wide variety of projects, Montgomery Homes can showcase the unique character of even the most challenging or unconventional sites.

The challenge

Montgomery Homes wanted to lift organic rankings, boost website traffic, drive more sales enquiries, reduce their cost per acquisition (CPA), and increase local brand awareness in Sydney while ensuring their “always on” digital efforts began firing just as effectively as any one-off promotional campaigns.

Approach

After enhancing on-site SEO, we used market research to put together clear target personas and began tagging (and tackling!) key competitors with Google Ads. We’ve continually improved SEO, lifting visibility in their key markets of Sydney, Newcastle and the Central Coast. We moved their online advertising from a siloed to a cross channel approach, delivering sequential messaging which moves people from being “aware” of Montgomery Homes through to making that all-important enquiry.

The outcome

We surpassed Montgomery Homes’ CPA targets and achieved almost immediate results from both Google and Facebook advertising. Montgomery Homes’ SEO growth has been continuous since coming onboard and going forward the company will continue to benefit from greater brand awareness, larger and more established social media audiences, and a steady stream of hot new leads.

After working with many agencies in the past, Gorilla is a clear standout. The team are incredibly diligent, driven, and proactively seek out new innovative ways to grow our business. Gorilla have taken our online presence from strength to strength and continuously reflect on past results to see how we can learn and improve.

– Teagan Ward, Montgomery Homes

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Montgomery Homes

About the client

The challenge

Approach

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