Brisbane SEO Agency

Competition SEO analysis

Our Brisbane SEO specialists like to look at what your competitors are doing — then do it better. This is a highly effective SEO strategy, but also an excellent opportunity to impress stakeholders and CEOs who are skeptical about ongoing SEO support.

We’ll review your competitor’s current SEO strategies and identify the best SEO opportunities for your own business based on this data. Basically, we’re looking into your competitor’s strengths and weaknesses and using them to our advantage… a strategy your CEO will LOVE.

Our competitor research drills into key areas like keyword targeting, link building strategies, niche analysis, content and any other areas you’re interested in.

Then, we’ll present the results to your team and provide easy, actionable recommendations.

Keyword research

Keywords and keyphrases are what your customers search to find businesses just like yours. By utilising these keywords on your website, we can ensure both customers and search engines alike make the connection between a search and your business.

Advanced analysis and keyword selection can be very profitable for your business. Our keyword research process is incredibly comprehensive — we use the latest research tools and thorough competitor analysis to provide insightful, actionable keyword recommendations for your website.

On-site optimisation

Using relevant, high-performing keywords, we’ll optimise the important pages on your website to improve keyword rankings and attract more customer traffic.

Initially, we’ll focus on what we like to call your “money pages” — your priority product and category pages. We’ll approach these pages with a process focused on “low hanging revenue”, meaning we’ll look for quick and simple fixes that’ll improve sales faster.

We’ll work alongside your team to execute an effective optimisation strategy, utilising internal resources and creating a balance between the customer journey and the optimal website hierarchy for SEO.

Competitor link building

There’s only room for one at the top — and we know the best strategies to ensure you take the top spot.

As part of our competitor SEO analysis, we will look into the top-ranked websites in your industry’s backlink profiles and see which websites are linking to your competitors. Then, we’ll identify profitable link opportunities for your own business. Capturing similar links can help us gain on competitors in the rankings — it’s simple and effective, and requires little input on your end.

We’re always transparent about our link targets and the costs required to achieve them. You can give us the thumbs up or thumbs down on links if you prefer, or we can accumulate links in the background while you focus on the more important things.

This link building tactic is highly scalable. You might have multiple competitors and thousands of link opportunities between them. We take two approaches to competitor link building:

1. Offer a better resource. Find someone who links to your competitor and ask them to link to your website instead because it is, in our humble opinion and yours, a better resource.
2. Highlight dead links. Find someone who is linking to a dead competitor page or website (i.e. the content is no longer available), let them know about it and ask them to link to your page instead.

Link building and attraction

Backlinks are one of Google’s top-ranking factors — and they have been for a while. They’re the hyperlinks connecting other websites to yours and Google sees them as a “vote” for your website, vouching for your authority, relevance and trustworthiness.

The more backlinks you have, the higher Google will rank your website in search results. With this in mind, it’s essential to have a proactive link building strategy to accumulate links over time.

Our Brisbane SEO team can help accumulate links and ensure the campaign gains momentum, bringing about the results you need. Our approach has two components:

1. Attracting links by promoting quality content, and;
2. Identifying and hunting specific backlink opportunities we’ve flagged as valuable.

We have experienced link building experts in-house who can create an in-depth link building strategy lasting months, even years. We’ll be transparent about our link targets and costs from day one of the campaign, so you’ll have a solid understanding of our link building activities.

Read more about our link building services.

SEO audit

In order to promote your website in Google’s search results, Google needs to find, crawl and index your website. Incorrect technical configuration can have a negative impact on this process. If Google can’t crawl or index your website, it’ll be near impossible to rank, and your customer traffic will suffer.

Most of the time, you won’t even know this is happening!

That’s why one of the first things we’ll do for you is complete a technical SEO audit. Here, we analyse more than 200 ranking and usability factors, and then flag opportunities for improvement with you and your team.

Structured data and snippets

Want to take up more real estate in Google’s search results? One of our simplest tactics for this is structured data and snippets. Most businesses don’t take advantage of this technique — “marking up” products with structured data allows Google to pull valuable information into search results.

This tactic has a key competitive advantage. Search results with rich snippets tend to lead to a higher click-through rate — they provide more information for the customer before even having to click on your website, showing at a glance that you have what the customer needs.

Our Brisbane SEO specialists can plan and implement structured data across your website for the best possible results.

Google penalty recovery

Google penalties can see your rankings and customer traffic tank. For large websites, this can be extremely frustrating and complicated — luckily, we have specialists in-house who have tonnes of experience helping businesses recover from Google penalties.

Google penalties can be caused by many things, including poor backlinks and content. We’ll take a methodical approach to help diagnose the cause and create a recovery plan to guide you through the penalty recovery process.

SEO training

Want to learn more about what we do and how you can implement SEO best practices into your existing processes? Our Brisbane SEO specialists can provide bespoke one-on-one training to suit your needs and the skill level of your team.

From blog training to link building and full-funnel marketing strategies, we can help demystify the whole SEO process and ensure you finish the session feeling educated and confident.

Analytics and reporting

Here at Gorilla, we’re committed to eliminating confusion and maximising results. We pride ourselves on our thorough tracking, advanced Google Analytics set up and in-depth reporting. While our reports are thorough, they’re also engaging, highly visual and simple to understand.

Each month, we’ll send through a detailed report — we can even walk you through the report to ensure you understand the data and you can let us know if there’s more info you’d like to see.

We’ll also ensure you have access to thorough analytics and data to monitor the performance of your website and wider marketing campaigns.

Copywriting

Engaging page copy can do wonders for your SEO performance and conversion rate. However, we also know time-poor business owners don’t have enough hours in the day to tackle copywriting themselves.

Luckily, we have a team of experienced and dynamic copywriters in-house who can do the heavy lifting for you. Our copywriters can take your page copy from mediocre to magnificent with ease, saving you time and earning you some extra cash from sales in the meantime.

We’ll weave an engaging story for your customers, speaking to them directly and encouraging them to convert through persuasive sales-driving copywriting. It doesn’t matter how complex or niche your industry may be — we have copywriters on-hand who will complete thorough keyword research and learn all the ins and outs of your business to create copy that gets real results.

Blogging

Blogging is an inbound marketing essential. By targeting “informational keywords” focused on the “who”, “what”, “why”, “when”, “where” and “how”, regular blog articles show your customers you’re an expert in the field and show Google you have the answers to your customers’ questions.

Over time, regular blog posts can substantially improve organic traffic and earn high quality backlinks, working all the SEO magic we do every day — all by themselves. It’s a long-term investment, but a valuable one to be sure.

Most business owners (heck, even some marketing agencies) don’t stick to a regular blogging schedule. It’s often put in the “too hard” basket and is often pushed back for other priorities. However, this is leaving money on the table, ready for your competitors to swipe!

Fortunately, our copywriters are here to help. Among a vast range of other copywriting services, we also offer ongoing blogging so you can sit back and watch the customers roll in while we flex our creative muscles.

Our copywriters will create a personalised blog topic plan and provide helpful recommendations to help you and your team tackle the task yourselves, or we can work off the plan and send through blog content for your approval each month.

Google Business Profile optimisation and local SEO

Google Business Profile is critical for local businesses — and yet, so few business owners take advantage of this FREE service! This intuitive tool helps to supercharge your online presence, especially locally, and improve your visibility in both Google Maps and search results.

When optimised correctly, your GMB listing can provide valuable customer insights and increase your chances of appearing in the all-important “3-pack” of Google’s search results, giving you more real estate earlier in results.

Our Brisbane SEO specialists want to show you how it’s done. We can optimise your GMB listing to ensure you rank higher than local competitors and increase inquiries for your business. We’ll optimise your business description, categories, images and videos, then provide recommendations on how to utilise Google Posts (it’s essentially Facebook for local businesses).

Our team works with small businesses and retailers with locations all over the country. We can even bulk-optimise your GMB listings so each and every store or location can rank accordingly.