Search engines have three functions: Crawling, i.e. scouring and gathering all the information on the internet Indexing, i.e. categorising and organising content in search results Ranking, i.e. making decisions about how well the content answers people’s questions and ranking websites from most to least relevant. The aim of search engines like Google is to provide the best possible experience for searchers looking for answers and information online. By optimising and improving your website based on the “crawl, index, rank” process, you can be the top result for your customer’s query.

Jargon Free, No Nonsense SEO in Melbourne

Our award-winning Melbourne SEO specialists will deliver a clear plan to lift your rankings and grow your business.

Simply Brilliant. They are the real deal, if you need true SEO work done then Gorilla 360 is a must. You will start seeing results with in weeks.

– George Papapetros, Dance World Studios

Trusted by clients big and small

Less confusion, more results

Your time is valuable. Don’t spend a single second longer scratching your head over SEO. Our Melbourne SEO team will create a clear, actionable, and effective SEO strategy you can bet on.

Your trusted SEO agency

Your trusted SEO agency in Melbourne

How we get results

STRATEGISE

We’ll get to know your business and your customers, develop key messaging and deliver a data-driven strategy that connects you with your ideal audience.

EXECUTE

We’ll use art and science, creative thinking and laser-focused targeting to deliver real results and help you reach your goals.

OPTIMISE

We don’t set and forget. Our hard-working specialists will continually revisit, revamp and revitalise your strategy to get the best possible outcome.

Find out exactly how to boost your search engine rankings and get more customers onto your website with your free SEO strategy session.

We’ll look into your keyword targeting, website content, and backlink profile and discuss opportunities to grow your business.

Our Services

We’ve got everything covered for SEO success

Competition SEO analysis

At Gorilla 360, we like to look at what your competitors are doing — then do it better. We’ll uncover your competitors’ strengths and weaknesses then identify opportunities for your website from our learnings. We find this process is helpful when you’re seeking approval from your executive team or CEO for ongoing SEO support.

Our competition analysis drills into key areas like keyphrase targeting, content and link building strategies, and any other areas you’d like to understand about your competitor’s SEO strategy. Then, we’ll present the outcome to your team and provide actionable recommendations for success.

Keyword research

Keyphrase research is a critical component of the SEO process, ensuring that the right customers can find your website at the right time.

Advanced analysis and selection of keywords (or keyphrases) will identify profitable opportunities for your business and boost your business to the top of search engine results. Our process is incredibly comprehensive — we utilise industry-leading tools and thorough competitor analysis so we can provide relevant, high-performance keyword recommendations for your website.

On-site optimisation

Using the keywords your customers are searching for, we optimise the pages on your website to ensure your business is seen. We pay particular attention to your category and product pages so you’ll receive more traffic, more engagement and more sales from your “money pages”.

Our initial focus will be “low hanging revenue” opportunities — meaning we’ll look for simple fixes to improve sales faster and more efficiently. Plus, we’ll work with you and your team to execute an on-site optimisation plan that balances the customer journey with an optimal website hierarchy for SEO.

Link building and link attraction

Google has more than 200 ranking factors that determine where you’ll sit in search results — but links are in the top two. Quality backlinks are one of the most influential ranking factors for SEO which is why we always recommend undertaking a link building campaign to boost your performance.

We’ll help you accumulate backlinks and execute an overarching link building campaign that gathers momentum, like a snowball down a mountainside.

Our approach has two crucial components: attracting links through link-worthy content and proactively hunting specific backlink opportunities we’ve flagged as valuable. We’re 100% transparent about our link targets and set costs for backlinks to be acquired, so you’ll know who’s ranking to you and how it impacts your SEO performance.

Read more about our link building services.

SEO training

Want to learn more about the SEO process and what we do? Our Melbourne SEO specialists can provide bespoke one-on-one SEO training tailored specifically to your needs and the skill level of your team. We’ll show you how to integrate SEO best practices into your existing processes and clear the confusion that often surrounds SEO.

Analytics and reporting

For each and every client, performance is our number one priority which is why we provide clear and concise reports every month to prove the value of our services.

When you sign on with Gorilla, we’ll complete a thorough tracking set up through Google Analytics and ensure you have the access and education you need to monitor your SEO performance along with wider marketing activities.

Plus, we’ll send through a simple easy-to-understand report each month so you can compare performance month-on-month or year-on-year. From sales and organic traffic to the keywords your customers are using to find your website, you’ll have a wealth of insightful information about the performance of your business.

Technical SEO & auditing

It sounds harsh but if Google can’t crawl or index your website properly, you won’t rank in search results. It doesn’t matter how much SEO work you do, without a user-friendly, streamlined website you simply won’t rank, which is why a technical audit is absolutely essential.

SEO is a service many digital marketing agencies provide but most stick with the simple stuff like keyword research and on-site optimisation. We’re proud to have a number of in-house technical SEO specialists who can find and eliminate technical issues alongside your web developer.

We offer a wide range of technical SEO services including page template analysis, structured data, indexation, page speed optimisation, javascript, robots.txt file creation, sitemap development and so much more.

We’ll find the website issues holding your business back. No website is too big or too small — we’ve even worked with complex international websites with more than 1,000,000 web pages.

With over ten years of experience (and millions of pages analysed) there’s nothing our SEO team hasn’t tackled before!

Copywriting

Engaging page copy is critical to SEO success. Why?

Every single piece of writing on your website tells your story and helps your ideal customers connect with your brand. Without quality copy, your website is just a bare warehouse full of unmarked boxes. With it, it’s a welcoming, immersive shopping experience.

Investing in professional copywriting can take your online customer experience to the next level. Great page copy can create a one-on-one relationship with your customers and keep them both engaged and informed about your products.

Plus, well optimised copy has SEO benefits, too. Using the keywords your customers are searching for within the copy, Google can match your website with your customers and send you soaring up the ranks.

Our experienced in-house copywriters can tackle any topic, no matter how complex or niche the subject matter may be. We’ll conduct comprehensive keyword research and provide SEO-driving recommendations to incorporate into your page copy.

We know how important it is to find the right copywriter to achieve remarkable results for your business — someone you can trust to set the tone and get the facts straight. That’s why we spend time pairing you with a copywriting expert with industry-specific knowledge and a strong understanding of SEO.

Blogging

In the SEO biz, we can’t tell you how many times we’ve heard the phrase “content is king” — but it’s true! Blogging is an inbound marketing essential, providing engaging and informative content for your customers, answering their questions and bringing more traffic to your website than ever before.

Blog content allows you to target the “informational keywords” your customers use in the research and decision-making process. Quite often, these searches start with “who”, “what”, “when”, “where”, “why” or “how” like “what’s the best bike for a toddler?”

Blogging is the perfect opportunity to showcase your expertise, giving you greater authority as a business. Plus, over time regular blog uploads will drive more website traffic and accumulate backlinks, leading to higher rankings.

We know most business owners find it hard to stick to a blogging schedule. It’s easy to put it in the “too hard” or “I’ll do it later” basket. Fortunately, we have a creative team of copywriters on deck who can develop a personalised blog plan and deliver professional blog content designed to keep both customers and search engines happy.

Google My Business optimisation

Did you know 90% of consumers read online reviews before visiting a business? Google My Business (GMB) is often where customers go to talk about their experience with a business — whether it’s good or bad. Unfortunately, GMB is often overlooked by business owners which can be an expensive mistake.

GMB can be critical for local SEO success. It’s a tool that can help supercharge your online presence, help you connect with customers and achieve greater visibility across Google Maps and Google Search. Plus, a well optimised GMB listing will also improve your chances of making it into the all-important local “3-pack” of results, giving you more real estate in search results.

At Gorilla, we can optimise your listing so you rank higher than local competitors, receive valuable customer insights and make the most of every single component of the tool including an optimised business description, categories, images and videos.

We can also provide helpful recommendations on how to increase the number of positive reviews and how to respond to these reviews — the good, the bad and the downright ugly — so you can maintain a glowing online reputation.

Click-through rate analysis and optimisation

RankBrain (Google’s machine learning and AI technology) ranks websites with a high click-through rate towards the top of search results. Even though you may already be ranking below some of your competitors, if people click on your website more than theirs, you might notice your listing moving north.

Our Melbourne SEO specialists can help raise your click-through rate by adding some extra pizzazz to key SEO elements like your page title, meta description, star ratings and rich results to increase the appeal of your website and get more people clicking.

SEO is no longer full of smoke and mirrors

SEO jargon can leave the best of us feeling perplexed, but our Melbourne SEO experts will make the process simple, so you’ll know exactly what we’re doing and why.

Simply brilliant. They are the real deal, if you need true SEO work done then Gorilla 360 is a must. You will start seeing results within weeks.

George Papapetros

Dance World Studios

We partner with the best

Gorilla helps businesses grow – and we’ve got the track record to prove it.

At Gorilla 360, we’re committed to helping businesses grow. Whether you’re looking to improve the number and quality of your leads or aiming for an impressive ROI, we know the best and most effective SEO strategies to make it happen.

We know SEO can be perplexing for business owners. You’re already managing a fast-paced business — who has time to research and understand the ins and outs of SEO, then implement their own strategies?

You should be focusing on more important things like customer service, managing your team and running a successful business. Fortunately, our SEO agency in Melbourne can lift the weight of SEO off your shoulders.

We have more than a decade of experience helping lead gen and ecommerce businesses increase their visibility online, using tried and tested strategies to meet — and exceed — expectations.

Our slogan: less confusion, more results. While working in the background to kick some SEO goals, we’ll provide clear real-time reports and recommendations to keep the ball rolling.You won’t get smoke and mirrors with our Melbourne SEO company — we’ll be transparent and proactive from the word “go” so you feel confident you’ve invested in the right team.

So, how do we do it?

Our approach to SEO

We’re a little different from most SEO companies. Rather than disappearing into the background and confusing you with SEO jargon, we’ll strive to make the process clear and simple. You’ll always know what we’re doing and why.

We provide in-depth reports on a monthly basis, packed with useful information you can take to the bank! From revenue and traffic improvements to the keywords your customers use to find you, we’ll deliver insightful data to inspire the next phase of your marketing strategy.

Your dedicated account manager will be proactive and keep communication lines open. You can expect regular calls and emails as well as in-person meetings to show the value of our services and how much SEO is boosting your business performance.

Most of all, our SEO professionals will ensure you hit and exceed your business goals.

Our Melbourne SEO services

With over a decade of SEO industry experience, we’ve tried and tested hundreds of SEO strategies to create the perfect SEO roadmap for your business. From simple techniques to complex processes, we cover the full spectrum of SEO strategies to kick those performance goals.

Our Melbourne SEO experts will regularly review and analyse the performance of your organic marketing campaign, as well as audit the technical side of things — the usability of your website, indexability, and so much more. From this, we’ll make a clear roadmap of priorities and tasks to improve your performance.

There are no cookie-cutter digital marketing solutions here at Gorilla 360. We’ll personalise our service and our tactics to ensure you achieve the results you need.

How we’ll work together

Our Melbourne SEO managers work hard to ensure each and every client receives an exceptional experience. Whether you’re a small local business or an international juggernaut, we’ll provide a personalised service focused on reaching your revenue and performance goals.

We’re focused on transparency. SEO shouldn’t be confusing. It should be clear, effective and well-managed from day one. That’s why our SEO specialists will always be proactive and keep you in the loop about updates, activities and how your SEO performance is going.

We offer:

Regular calls
Email performance updates
Quarterly meetings (or whenever you need us!)
Monthly reports

You’ll never be left in the dark with Gorilla. We’ll shine a light on your SEO performance and highlight the wins!

How to get started with our Melbourne SEO agency

Keen to get started with one of the top SEO companies in Melbourne? We’d love to get to know you better and determine the best way forward to achieve your performance goals.

If you’re interested in working together, just get in touch to book a call with one of our senior team members! We’ll spend some quality time getting to know your business and ambitions, then take a deep dive into your current performance to identify areas of improvement.

We work with businesses of all shapes, sizes, and industries. For more information about our SEO Melbourne services, contact us at 1300 467 452!

What is search engine optimisation (SEO)?

Search engine optimisation (SEO) is the process of improving the visibility of your website in search engine results. The process itself is actually pretty simple — all you need to do is determine what keyphrases your customers use to find your business and utilise these keywords on your website, ultimately making your site more attractive to search engineers and customers alike.

In doing this, you can appear higher in search engine results pages, gain more visibility for your business, increase web traffic, and even increase revenue.

Google is the dominant search engine in Australia, with a 90% market share, which is why we focus the majority of our SEO efforts on Google . The search engine has more than 200 ranking factors s, so savvy digital marketers will leverage a wide range of tools to ensure your business is seen as an authority.

Through clever keyword optimisation, SEO-friendly page copy, optimised images and a solid link building campaign, you can improve the performance of your business tenfold.

In order to succeed, you’ll need to find out what keywords your customers are searching to find businesses like yours. Once you’re gaining on the competition, it’s time to get smart and create a user-friendly website that’s relevant to your niche, answers customer questions and is easier for both Google and customers to navigate.

With these powers combined, you’ll become a trusted resource for your customers and win points with Google along the way.

Why do I need SEO?

The aim of successful SEO campaigns is to improve your website’s rankings and visibility in search results. This is your ticket to more website traffic, leads and sales.

Plus, if you’re not into the idea of paid ads and pushy marketing tactics, SEO is a clever way to get your online business in front of your target audience when and where they’re actively searching for information.

By sitting at the top of Google’s search results, potential customers will see you as more popular, credible, authoritative and trustworthy than your competitors, which means an inevitable increase in organic traffic and sales for you.

Contact us to build a bespoke SEO strategy to help win the top spot. We’ll curate a roadmap of clever SEO services to make it happen.

How much does SEO cost?

If we’re honest with you, there’s no “one-size-fits-all” answer to this question. Like any bespoke product or service, SEO costs vary from campaign to campaign.

The cost comes down to your budget, your industry, your website’s history and the complexity of the task at hand. It’s also dependent on the scope of work you’d like us to do — a small backlink campaign isn’t equal to a full-funnel digital marketing approach or copywriting for 1,000+ products.

We create customised SEO campaigns to meet your business objectives. It takes time and study on our end, so we recommend booking a chat with one of our senior team members so we can get to know you better.

We’ll ask a few simple questions, take a deeper dive into your existing performance, and provide an exact cost once we know more about your business, industry, and goals.

What kind of backlinks do you build?

We build multiple different kinds of backlinks and leverage a variety of tactics to help grow your backlink profile.

One of our favourite tactics to build backlinks is a competitor link analysis. We will review the websites linking to your competitors and replicate those links for your business.

We can also make use of your business contacts and suppliers who have websites. Of course, this often requires collaboration — your contacts know you far better than we do!

We also use a technique called “guest blog post linking”, where we write and publish articles on high-authority websites. This is one of the simplest and most achievable ways to build links.

Our backlink campaigns are 100% tailored to your business and industry, and we always focus on the quality and relevancy of the link target. Every link building campaign is different, but our goal remains the same: to boost your rankings and supercharge sales.

Can you help with Shopify SEO?

Our digital marketing agency in Melbourne is actually a Shopify Marketing Partner — we even host the official “Shopify Meetup” events in our hometown of Newcastle, NSW, where business owners convene to network and learn valuable tips to help grow their businesses.

We’ve optimised hundreds of Shopify websites over the years — you might even say we know the platform better than the back of our hands. Shopify powers more than 1,000,000 businesses worldwide; it’s an incredible tool for scaling your business and making ecommerce management simple.

Our team has a deep technical understanding of Shopify, including the most efficient and effective ways to optimise your website for more web traffic and sales. From Shopify apps to SEO strategies, we know how to drive long-lasting results for your Shopify business.

Can you help with multi-location SEO?

Sure can! We’ve helped some of Australia’s largest companies maximise their SEO performance across multiple locations. Whether you have two locations or 200, we’ll provide an all-inclusive service — Google Business Profile optimisation, location page copy, local keyword targeting, the whole shebang.

We’ll ensure your website ranks for priority keywords in each location.

Managing the process is half the battle, so we make it simple and hassle-free for you, clearing up some time so you can focus on the more important things. We’ll provide a clear picture of what work needs to be done and help with stakeholder management.

How does SEO work?

Search engines have three functions:

Crawling, i.e. scouring and gathering all the information on the internet
Indexing, i.e. categorising and organising content in search results
Ranking, i.e. making decisions about how well the content answers people’s questions and ranking websites from most to least relevant.

The aim of search engines like Google is to provide the best possible experience for searchers looking for answers and information online. By optimising and improving your website based on the “crawl, index, rank” process, you can be the top result for your customer’s query.

How long does SEO take?

SEO isn’t a get-rich-quick scheme — you need to be in it for the long haul.

It takes time to see results from a quality SEO campaign. This is dependent on a number of factors like the competitiveness of keywords and the industry, previous website penalties, the age of the website and prior SEO optimisations. However, consistent tweaks and optimisations will achieve long-term success for your business.

The trick is not to panic when the customers don’t come running on the first day.

A word of warning to this tale — SEO agencies who promise “instant results” from SEO are often misleading. A sudden boost in traffic can come from bad backlinks and poor content. These “black hat SEO” strategies will eventually be found by search engine algorithms, which means you will likely be penalised, and your SEO rankings will tank.

In our opinion, it’s never worth it. We always recommend doing the right thing by Google to achieve success.

What are backlinks & why do I need them?

Backlinks are the hyperlinks that connect other websites to yours.

The more backlinks you accumulate from trustworthy sources, the higher you’re likely to rank. Google sees backlinks as an indicator of your domain’s authority, trustworthiness and relevancy, which is why links are among the top two most influential ranking factors.

The more backlinks a page has, the more organic traffic it receives.

If you’re serious about beating the competition and attracting more customers via Google, you will need a plan for earning more backlinks. Our Melbourne SEO agency makes it easy to build backlinks — we’ll work collaboratively with your team to choose high-quality link targets and costs so you can feel confident about your link building progress.

Can you help with ecommerce SEO?

Absolutely! We know optimising an ecommerce website can be a big job. You might have thousands of pages to optimise, which is why we help ecommerce retailers across Australia to get the job done faster.

We’ve been specialising in ecommerce SEO since 2010. We know our way around an ecommerce website, and we can guide you through the maze of mass optimisations.

We’re Neto and Shopify partners, so we’ve worked with every ecommerce website you can think of. Our experts know how to drive results — you can trust our Melbourne SEO professionals to get your most important products in front of shoppers by scoring SEO points left, right and centre.

Can you help with Neto SEO?

We’re one of the few certified Neto Marketing Partners in Australia — so that’s a big YES!

Our team has helped countless businesses reach their goals using Neto — we can handle the whole SEO process from start to finish, including on-site optimisation, off-page SEO, creative copywriting, link building and maximising your real estate in Google’s search results.

Plus, we offer other digital marketing services like Google Ads, Meta Ads, and email automation through Neto. We can create a complete digital marketing strategy that works in line with your platform.

Can you help with international SEO?

International SEO can be a real struggle. The odds are you have multiple websites, stakeholders, countries, and languages to contend with. It’s a juggling act, and as a business owner, it’s a lot to deal with in so little time.

Fortunately, our SEO agency in Melbourne has been specialising in SEO since 2010, and we’ve helped some of Australia’s biggest companies to maximise their presence online, both nationally and internationally.

Our Melbourne SEO team can assist with project management, prioritising activities and even stakeholder liaison while maintaining a sharp focus on the all-important end result.

From SEO optimisations to technical audits, link building and copywriting, we will work alongside your team to clear your schedule and get the job done.

Actionable, effective strategies for success

As a Google Partner, we’ve tried and tested every digital marketing strategy in the book. Now, we’ve perfected the process and created a proven roadmap of SEO services that can be tailored to your industry.

Melbourne’s SEO experts

With our Melbourne SEO experts at the helm, you’ll achieve incredible results from your tailored SEO strategy, including amazing ROI, highly targeted traffic, skyrocketing sales and show-stopping business growth.

Got a project? Let’s chat

Tell us a little about your business and we’ll be in touch, fast.