Ad Creative
Lusso Stone redefines premium with their stunning porcelain slabs, perfect for countertops, walls, and floors. Combining sleek design, top-tier durability, and sustainable production, their range is a go-to for architects and designers. Based in Brisbane, Lusso is where style and substance truly shine.
With the ban on manufacturing engineered stone, Lusso faced a critical challenge—ensuring consumers and industry professionals knew about viable alternatives. We needed to be ever-present, educating the market on why Lusso’s porcelain wasn’t just a replacement but a superior choice in durability, aesthetics, and sustainability.
We strategically targeted B2B and B2C audiences across Meta and Google Ads to position Lusso as the go-to alternative to engineered stone.
We leveraged Google Ads to capitalise on the industry shift, refined messaging around the ban, A/B tested landing pages and lead forms, and found success pairing lead forms with a brochure download.
On Meta, we focused on education and engagement, using static and video content to show porcelain’s superiority. ‘Shock-value’ demonstrations—cooking on the bench, fire resistance, and effortless stain removal—captured attention, drove interaction, and reinforced Lusso’s market differentiation.
Lusso has become a top choice as demand grows for safer, more reliable materials. With traffic up 150%, users growing 168%, and complete Thruplays increasing 93% year-on-year, brand awareness and high-quality leads have surged across Brisbane. This commercial growth has positioned Lusso for further expansion, unlocking new opportunities and strengthening its market presence.
