MAX’s Protein

Ecommerce

Our omnichannel strategy helped MAX’s build trust, reach younger audiences, and create engaging content to boost brand awareness, drive sales, and enhance customer engagement in the fitness supplement market.

About the client

MAX’S Protein has been Australia’s go-to name in gym supplements since 1989. Founded by a bodybuilding legend and a sports science expert, MAX’s dominates the market with 100% Australian-made, premium supplements.

Known for innovation, unmatched quality, and proven results, MAX’s fuels athletes to build muscle, perform better, and smash goals.

The challenge

The fitness supplement market is a tough game, with customers constantly switching brands. To stay ahead, we needed to nail the balance between scaling ad spend and keeping ROAS strong. Reaching 18-25 year old males was no easy feat—they’re glued to TikTok and Instagram, swayed by trends and influencers.

Winning their attention meant crafting content that hits home and leveraging influencer marketing like pros. Add to that the challenge of tracking what’s working across channels and shifting budgets on the fly—it was all about staying sharp and adaptable.

Approach

MAX’S needed a strategy to smash their challenges and drive real growth. We built on their 30+ years of trusted Australian excellence to maintain customer loyalty while tapping into Instagram and influencer campaigns to connect with younger audiences (18-25).

With engaging content tailored to all fitness levels, SEO to boost visibility, paid ads to drive traffic for personalisation, we covered every angle. By collaborating with MAX’S team we re-engaged their audience and delivered measurable growth that exceeded expectations.

The outcome

MAX’s delivered massive results in 2024, with total revenue surging by 88% year-over-year. Organic revenue grew by an impressive 28%, while paid social revenue skyrocketed by an astounding 227%. The website also saw a 27% boost in new users compared to 2023, showcasing the power of a smart, data-driven strategy.

From organic growth to explosive paid social performance, these results highlight how targeted marketing and sharp execution can drive real, measurable success across all channels.

“The team at Gorilla360 have been a refreshing pleasure to deal with. From their no BS approach and straight shooting, coupled with the clear reporting and communication, they have made what can be a bit of a minefield these days a very easy to navigate and positive experience.”

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