UGG Express

We helped UGG Express make the most of their new website, driving repeat sales with email automation plus sales growth using Google Ads and SEO. The result? Increased brand awareness, brilliant return on advertising spend and higher revenue.

Platform Used



Retail: Fashion


Revenue growth


Conversion rate improvement


Organic traffic growth


Keywords ranking in top 3

About the client

UGG Express has sold genuine Australian sheepskin UGG boots at affordable and wholesale prices for over 30 years. Stocking everything from classic UGGs to the latest trends, UGG Express is your one-stop-shop for comfort, quality and style.

We love to recommend Gorilla 360 to anyone who is looking for digital marketing specialists.

Laura Li

Ugg Express

The challenge

UGG Express had just launched a shiny new website but lacked organic presence. The company was also having difficulties with Google Ads, with inaccurate revenue tracking causing confusion, making it hard for UGG Express to calculate its true ROI. Ugg Express wanted to improve brand awareness, drive traffic to the new website and of course, grow revenue.

How we helped

We picked three of our best-performing tools to drive traffic to Ugg Express’s website: SEO, Google Ads and email automation. We set up email automation to capture potential customers and encourage conversion, then took a comprehensive approach to SEO to push up the website’s Google rankings. We also overhauled UGG Express’s Google Ads account to prioritise transactions and ensure accurate transaction tracking.

The outcome

UGG Express achieved significant progress within 6 months, with immediate sales results from email automation. We achieved their goal of higher revenue with a 360% increase, and organic traffic to their website flourished with 347% growth. Since our overhaul, UGG Express has seen consistent revenue growth year on year.

How we’ve helped our clients

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