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Results-driven Google Ads agency

As digital partners, they’ve helped lift our exposure, grow brand awareness, and improve lead generation and conversions, but they do it in a way that feels collaborative, not transactional.
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We are top 3% of agencies in Australia.

Google Premier Partner status is earned by fewer than 3% of agencies in Australia, awarded only to agencies that consistently meet Google’s highest performance standards.

  • Early access to new Google Ads features & betas
  • Dedicated account support direct from Google
  • Exclusive consumer insights and trend data
  • Advanced AI tools for campaign optimisation

Clients

Your Google Ads Partner agency

Choose the Google Ads agency delivering clear strategies, cleaner data and stronger results

Learn More About Us

Never feel lost in your own Google Ads account

We explain what’s happening, why it matters and what we’re doing next. No vague reporting. No hidden changes. No confusing platform talk.

You own the account, the data and the results. We help you understand the role of ad spend, management fees, campaign structure and performance, so every decision feels clear.

Clicks are useful, but they aren’t the finish line

We focus on the full customer journey, from the Google search to the landing page experience and the final conversion.

Our job is to help your Google Ads work harder, which means reaching potential customers when they’re actively searching, creating better ads, improving conversion tracking, testing landing pages and shifting budget into the campaigns that drive more sales.

Free Strategy Session

We’ll dive into your Google Ads account and identify the most important improvements you need to make to boost your ad performance. One of our Google Ads specialists will analyse your ads, keyword targeting, ad copy, designs, conversion tracking, landing pages and more and map out what’s working and what’s not.

  • 100% obligation free – no strings attached
  • Detailed analysis of your Google Ads account
  • Valuable insights into your current Google Ads performance
  • Practical recommendations on improving your Google Ads
Book a Google Ads Strategy Session
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Our Services

We’ve got everything covered.

Google Search Ads

Google Search Ads put your business in front of people who are already looking for what you sell. These are text-based ads that appear in Google search results when someone types in the right keywords.

Search campaigns are still one of the strongest ways to capture demand. We use strategic keyword targeting, a clear account structure, negative keywords, persuasive ad copy, smart bidding, and ongoing search term analysis to ensure your budget is focused on intent.

Our Google Ads team will research how your customers search, build campaigns around your products or services and create highly persuasive copy that connects with what people need. We also review quality score, ad relevance, and landing page quality, because these details can affect cost, visibility, and results.

Google Shopping Ads

Google Shopping Ads help ecommerce brands show products directly in search results with images, prices and product details. For retailers, this is often one of the clearest paths to online sales.

We manage Google Shopping from the feed through to the campaign. That includes Merchant Center setup, product feed optimisation, product titles, pricing signals, image quality, campaign structure, bidding, reporting and ongoing testing.

Good Shopping performance starts with good product data. If your feed is messy, your ads can miss the right searches. We help clean up the details so Google can better match your products with potential customers.

Performance Max Campaigns

 

Performance Max campaigns can help you reach customers across Google’s channels, including Search, Shopping, YouTube, Display, Gmail, Discover and Maps. They can be powerful, but only when they’re set up with the right goals, assets, feeds, exclusions and measurement.

We don’t treat Performance Max as a set-and-forget campaign. We build it with a clear purpose, whether it’s growing online sales, increasing lead volume, supporting local search, scaling ecommerce revenue or finding new pockets of demand.

Our team reviews asset groups, audience signals, search themes, product performance, budget split, creative coverage and conversion value. We also look at whether Performance Max should support your search campaigns rather than replace the strategy that’s already working. 

Demand Gen, Display and YouTube Ads

 

Not every customer is ready to buy today. Demand Gen, Display and YouTube Ads can help build awareness, shape demand and bring people back when they are ready to take action.

We use these ad campaigns to support brand strategy, product launches, content promotion, remarketing and mid-funnel growth. Your ads can appear across YouTube, YouTube Shorts, Gmail, Discover, Maps, the Google Display Network and partner websites, depending on the campaign type and goal.

Creative matters here. We help plan the right message, format and audience so your video ads, image ads and product-led creative feel relevant rather than random.

Remarketing and audience strategy

 

Most people don’t convert on their first visit to your website. Remarketing helps bring warm audiences back with messages that match what they already showed interest in.

We can build remarketing lists for product viewers, cart abandoners, past customers, lead form starters, high-value visitors and other useful segments. We then connect those audiences with Search, Shopping, Performance Max, Demand Gen, Display or YouTube campaigns where it makes sense.

Audience strategy isn’t about following people around the internet. It’s about using useful signals to make your Google advertising more relevant, better timed and more efficient.

Conversion tracking and measurement

If tracking is wrong, your campaigns will learn from the wrong signals, which is why conversion tracking is one of the first things we check in every Google Ads account.

We review ecommerce transactions, phone calls, forms, quote requests, offline lead quality, enhanced conversions, consent settings, Google Analytics links and data imports where relevant. 

For lead generation, we help separate low-value actions from real enquiries. For ecommerce, we focus on revenue, margin signals and conversion value.

Good measurement gives Google better data to optimise from. More importantly, it gives you clarity on what’s working.

Landing page and CRO support

 

A strong Google Ads strategy doesn’t stop at the click. Your landing page has to do its job too.

We review landing page experience, message match, calls to action, speed, trust signals, content, forms, mobile usability and product detail. Then we make practical recommendations to improve conversion rate and reduce wasted ad spend.

Sometimes that means small copy updates. Sometimes it means a dedicated landing page. Either way, the goal is simple: turn more paid traffic into leads, sales and revenue.

Google Ads management services

 

Our Google Ads management services cover strategy development, campaign builds, budget management, testing, optimisation, reporting and regular communication.

We manage Google Ads with a clear plan: each month, we review performance, shift budget where needed, improve ads, refine targeting, check search terms, review creative, monitor Shopping feeds, analyse competitors and identify the next opportunity.

You pay Google directly for media spend. Our management fees are separate and transparent. We don’t take a percentage of your ad budget, so our advice stays focused on performance, not spend.

Account audits, training and consulting

 

Already running Google Ads? We can review your account and show you what’s helping, what’s hurting and where the opportunity sits.

A Google Ads audit can cover campaign structure, bidding, keywords, Shopping feeds, Performance Max setup, conversion tracking, quality score, landing pages, budget allocation, search terms, ad assets and reporting.

We also provide Google Ads training for teams that want more confidence in-house. Whether you need PPC services, a second opinion or a full takeover, we can give you a clear path forward.

A Google Ads agency with a difference

Why choose Gorilla as your Google Ads agency?

Google Ads has changed. The old Google AdWords mindset of “choose keywords, write ads and increase bids” is no longer enough. Today, the best results come from smarter account structure, clean conversion tracking, sharper creative, high-quality feeds, strong landing pages and a clear view of how paid advertising supports your wider digital marketing strategy.

Google advertising in Australia is competitive. Costs move. Search behaviour changes. AI-powered tools are evolving quickly. The right Google advertising agency in Australia needs to know when to trust automation, when to guide it and when to push back, and that’s where Gorilla comes in.

We combine Google-certified expertise with plain English communication. We look beyond surface metrics and connect your Google Ads strategy with search engine optimisation, organic search, content, landing pages, brand strategy and commercial goals.

As a Google Premier Partner, we’re recognised within the Google Partner program. We bring hands-on experience from managing campaigns for ecommerce, lead generation, local service businesses and national brands across Australia.

We’re not here to make your report look busy. We are here to help you make better decisions and grow with confidence.

Our approach to Google Ads

Built around your goals

Every business needs something different from Google Ads. One business may need more online sales; another may need better-quality leads, lower acquisition costs, stronger local search visibility, or a cleaner path from paid traffic to revenue.

We start with your goals, then shape the campaign mix around them, which could include Google Search Ads, Google Shopping, Performance Max campaigns, Demand Gen, YouTube Ads, remarketing or a focused search-only structure.

The right mix depends on your market, margins, budget, website, sales process and growth stage.

Clearer data, better decisions

Google Ads success depends on the quality of the data you feed it. If the account is optimising for weak conversions, it can quickly waste money.

We check your tracking, define the actions that matter, review attribution and make sure reporting is useful. You will know which campaigns are generating revenue, which are creating leads, and which need work.

Smart use of automation

Automation is a major part of the modern Google Ads platform. Smart bidding, responsive search ads, Performance Max, AI Max for Search and AI-assisted creative can all play a role.

But automation still needs direction. We guide the system with strong inputs, clean data, audience signals, useful assets, strategic keyword coverage, feed quality, negative keywords, exclusions and ongoing human review. The balance is what helps campaigns scale without losing control.

Ongoing improvement

Google Ads isn’t a one-off setup. Search trends, competitors, budgets, seasonality and customer behaviour all shift.

We keep testing ad copy, search terms, product titles, bids, creative assets, landing pages, campaign structure, audiences, and budgets. Small improvements can add up to stronger performance over time.

Growing your business with Google Ads

Google Ads can be one of the fastest ways to reach customers who are ready to act. It can also support longer-term growth by building demand, increasing visibility and helping people recognise your brand before they’re ready to buy.

For ecommerce brands, we focus on profitable revenue from Shopping Ads and Performance Max, feed optimisation, product margins, best sellers, stock availability, and repeat-purchase potential.

For lead generation businesses, we focus on enquiry quality by tracking the right actions, improving landing pages, reviewing search intent and helping your sales team understand where the best leads come from.

For local businesses, we focus on useful visibility via local search, call tracking, location assets, service area targeting and campaigns that help nearby customers find you quickly.

For growing brands, we consider the wider digital marketing picture. Google Ads can work alongside SEO, paid social, email and content to support the full customer journey!

How does it work? 

Our process is built to give you clarity from the start.

  1. First, we get to know your business, goals, margins, audience, sales process and current marketing. We want to understand what a good result actually looks like to you.
  2. Next, we review your website, Google Ads account, analytics, competitors and market opportunity. If you’re new to Google Ads, we map the best starting point. If you already run Google Ads, we identify what should stay, what should change and what needs fixing first.
  3. Then we create a Google Ads strategy that explains the recommended campaign mix, budget approach, tracking requirements, landing page needs and performance expectations.
  4. Once the strategy is approved, we build or refine your campaigns, set up measurement, write ads, structure targeting, connect feeds and prepare reporting. After launch, we monitor results closely and continue to improve.

You will always know what we are doing and why.

What makes a successful Google Ads campaign? 

A successful Google Ads campaign needs more than a budget; it needs the right foundations.

It starts with clear goals and reliable conversion tracking. From there, the account needs a strong structure, useful keywords, relevant ads, quality landing pages, smart bidding, clean feeds, considered creative and ongoing optimisation.

Your ad spend should be guided by real performance, not guesswork. If a campaign is driving profitable sales, we look for ways to scale it. If a campaign is wasting spend, we identify the issue and fix it.

That is how Google Ads becomes worth it. Not because every click is perfect, but because the system keeps getting sharper!

Working with Gorilla 360

Working with a Google Advertising agency in Australia

should feel simple, even when the platform is complex.

With us, you’ll have a dedicated team who understands your account and your goals. You’ll get clear reports, regular updates and direct recommendations. We’ll explain what’s changed, what it means and what we’re doing next.

We value communication as much as performance, which means you won’t be left guessing about your ad budget, your results or your next steps.

We also care about the bigger picture. If Google Ads aren’t the only answer, you’ll hear about it. Sometimes the best recommendation is to improve SEO, rebuild a landing page, adjust your offer, fix tracking or refine your product feed before spending more.

Getting started

If you’re looking for a Google Ads agency Australian businesses can rely on, we’d love to talk.

We can help you launch Google Ads for the first time, improve an existing account, take over from another ads agency or build a stronger paid advertising strategy across Search, Shopping, Performance Max, YouTube and remarketing.

Getting started is simple:

  1. We learn about your business and goals.
  2. We review your current performance and opportunity.
  3. We recommend the clearest path to better results.

No cookie-cutter plans. No confusing reports. No pressure to spend more than makes sense. Just clear Google marketing in Australia, built around performance.

Got a project? Let’s chat

Do you have a current budget range?

Popular Questions

Google Ads lets businesses show ads across Google Search, Shopping, YouTube, Display, Gmail, Discover, Maps and other Google surfaces. You choose campaign goals, targeting, budgets and ads. Google then uses an auction system to decide when and where ads appear.

For search ads, your ad can show when someone searches for a product or service you offer. For Shopping Ads, your product information can appear directly in results. For Performance Max, Google can use your goals, assets and data to reach customers across multiple channels.

The key is making sure your campaigns are built around the right strategy, not just the default settings.

Google Ads costs depend on your industry, competition, goals, location, keywords, campaign type and conversion rate. You control how much you pay Google through your daily or monthly ad budget.

Our fees are separate from your ad spend. We charge transparent management fees based on the work required to manage Google Ads properly. We don’t take a percentage of your media spend. This gives you a clearer view of what goes to Google and what goes into expert management.

Google Ads can be worth it when your campaigns are built around strong intent, clear tracking, good landing pages and a realistic budget.

It’s usually strongest when people are already searching for what you offer, your website can convert traffic, and your numbers make sense. If the cost per lead or sale is too high, we look at where the issue sits. It may be keywords, bids, tracking, landing page experience, offer quality or conversion rate. Our goal isn’t just to run Google Ads; it’s to make the investment commercially useful.

Most strong digital marketing strategies use both. Google Ads can help you generate traffic and leads faster, while search engine optimisation builds long-term organic search visibility.

Paid and organic search can also share useful data. Google Ads can show which keywords convert. SEO can reduce reliance on paid traffic over time. Together, they give your business more ways to be found. The right balance depends on your goals, budget and timeline.

Yes. We can audit your existing Google Ads account and identify what needs attention. We review structure, search terms, keywords, bidding, conversion tracking, campaign settings, Shopping feeds, Performance Max campaigns, ad assets, landing pages, budget allocation and reporting.

From there, we give you a clear plan. In some cases, we refine what’s already there. In others, rebuilding the account is the cleaner option.

Yes. We manage Google Shopping Ads for ecommerce businesses across Australia. Our work can include Merchant Center setup, product feed optimisation, Shopping campaign structure, Performance Max for retail, product segmentation, title testing, image recommendations, bidding and reporting. The better your feed, the easier it is for Google to understand your products and match them with the right searches.

Yes. We build, manage, and optimise Performance Max campaigns for ecommerce and lead-generation businesses. We look at conversion goals, asset groups, search themes, audience signals, creative, product feeds, exclusions, brand safety, budget split and reporting. We also review how Performance Max works alongside your search campaigns, Shopping Ads and remarketing.

Performance Max can be effective, but it needs the right setup and ongoing management.

Yes. YouTube Ads can support awareness, consideration, remarketing and sales activity. We can help plan your audience, creative approach, campaign structure, budget and measurement. YouTube can also work as part of Demand Gen or Performance Max, depending on your goals.

Video is especially useful when you need to explain your product, build trust or stay visible throughout the customer journey.

Yes. Google Ads can help local businesses reach people searching nearby or looking for a specific service. We can support local search campaigns, call tracking, location assets, service-area targeting, landing page improvements, and budget management. The goal is to make it easy for nearby customers to find you, contact you and take the next step.

Gorilla is a Google Premier Partner agency. We are part of the top tier of the Google Partner program and have a team of certified Google Ads specialists managing campaigns for Australian businesses. That status matters, but the real value is how we use our experience. You get a team that understands the platform, communicates clearly and focuses on results you can measure.

Google Ads and Facebook Ads can both work well, but they do different jobs. Google Ads are usually stronger when people are already searching for your product or service. Facebook Ads are often better for building awareness, showing visual creative and reaching people before they know they need you.

For many Australian businesses, the best approach is to use both as part of a wider digital marketing strategy. Google Ads can capture demand, while Facebook Ads can help create demand. The right mix depends on your budget, audience, offer, sales cycle and growth goals.

Google Ads shouldn’t sit in a silo. It works best when it supports your broader digital marketing strategy, including SEO, content, CRO, email marketing, paid social and brand activity.

For example, Google Ads can help you test which keywords convert before investing in long-term organic search content. It can also support product launches, seasonal campaigns, lead generation and remarketing. When every channel is working towards the same goal, your marketing becomes clearer and more effective.

Your landing page experience can affect how people respond after clicking your ad. It can also influence ad relevance, quality score, conversion rate and how efficiently your budget is used.

A good landing page should match the promise in your ad, load quickly, clearly explain the offer, and make it easy for users to take action. If your ads are getting clicks but not leads or sales, the landing page is often one of the first places we look.

Google Ads does not directly improve your organic search rankings. However, it can provide useful data to support your SEO strategy. For example, paid advertising can show which keywords, products, offers and landing pages drive the best results. That insight can help shape your organic search content, website structure and broader search engine optimisation strategy.

When paid and organic search work together, you get a clearer view of what your customers are looking for.

We focus on measurable growth, not just clicks and impressions. The right metrics depend on your business, but they may include leads, online sales, revenue, cost per lead, return on ad spend, conversion rate, customer quality and overall account efficiency.

We set clear goals during the strategy development stage, then use reporting to show what’s working, what needs attention and where the next opportunity sits. This helps you make smarter decisions about budget, campaigns and growth.

Paid advertising can be a strong growth channel, but it needs the right foundations. Your offer, website, tracking, budget, competition and conversion process all affect performance.

Before recommending Google Ads, we assess whether there’s demand, whether the numbers make sense, and whether your website is ready to convert traffic. If paid advertising isn’t the best first move, we’ll say so and recommend a clearer path forward.

Yes. We can walk you through the Google Ads platform so you understand where to find the important parts of your account, including campaigns, ad groups, keywords, search terms, budgets, conversion tracking and reports.

We can keep the training simple or go deeper depending on your role. Some clients want a high-level overview to understand performance and ask better questions. Others want hands-on Google Ads training, so their team can manage parts of the account with more confidence.

Either way, our goal is to make Google Ads feel less confusing. You will know where to look, what the numbers mean and how the platform connects to your wider digital marketing strategy.

Get In Touch
02 4929 2116