Copywriting
Clients
Quality copywriting that makes a real impact
Through collaboration and creativity, our team can craft compelling copy that converts casual visitors into valued customers and clients
Tailored for your business and industry
Our in-house copywriters have worked on hundreds of copywriting projects. Can we write about your industry? You bet.
A clear plan drives clear results
Copywriting can be a massive job. We’ll help you prioritise your writing and create a clear, personalised plan to drive results.
Free Strategy Session
Learn how to boost your sales and improve your online presence with your free digital marketing strategy session. We’ll look at your website, Google rankings, social advertising activities (like Meta and LinkedIn) and more, and discuss opportunities to grow your revenue.
- 100% obligation free – no strings attached
- Detailed analysis of key digital marketing factors
- Valuable insights into your current performance
- Practical recommendations on improving your digital marketing performance
Our Services
We’ve got everything covered.
The art of website copywriting
Copywriting is more than just adding persuasive words to a web page. SEO (search engine optimisation) is a key component of copywriting; while many writers claim to be specialists in the area, they often lack the critical knowledge and skills needed for effective copywriting.
It’s vital to have your website copy crafted by a copywriter who understands the principles of SEO and how to improve rankings with keywords.
How copywriting helps grow your business
Ranking well isn’t about writing big, intimidating blocks of text stuffed with keywords. It’s about crafting a compelling story that encourages readers to take action, with keywords seamlessly woven into the page. Search engines reward succinct, high-quality copy; their ultimate goal is to deliver the most relevant, accurate, and trustworthy content based on the searcher’s query.
Google also analyses how customers interact with your website, focusing on engagement metrics like click-through rate, time on page, and more. Unlike web copywriting services, our team considers all possible ranking factors while prioritising “the human touch”, i.e. writing for the readers themselves.
Website copywriting with Gorilla
Our Australian-based copywriters combine technical SEO with their love for writing, allowing us to deliver high-quality website copy to match your brand. Plus, with access to a pool of industry specialists and a comprehensive interview/briefing process, we can always match you with the best copywriter for the job.
Contact us to learn how we can blend copywriting into your digital marketing strategy.
Our goal is to offer the best website copywriting services in Australia, and we have copywriters based in Sydney, Brisbane, Melbourne and Newcastle. We’ll streamline the process for you from briefing to copy approvals, so you can focus on the more important things — like running your business!
Contact us to find out how we can blend copywriting into your digital marketing strategy.
Popular Questions
What is copywriting?
Copywriting is the art of creating engaging, educational, and sometimes sales-focused content for online audiences. From a more technical perspective, copywriting can also improve your website’s written content appeal to search engines like Google; with the right keywords, we can improve visibility in Google’s search results, ensuring customers can find you faster (and even choose your product or service over competitors).
We offer a range of website copywriting services, including ecommerce and lead-generation copywriting, blogging and blog planning, ad copywriting, and more.
How many revisions do I get?
Generally, we allow for two revisions. This ensures you get a fantastic result, and we get to learn more about your business, helping us improve efficiency and deliver copy that’s accurate, compelling and on-brand.
Can you write product page copy?
Definitely! We help businesses write product descriptions for their websites on a daily basis. This copy is designed to rank well, increase product visibility, and encourage website visitors to purchase.
With a flare for the written word, your key product selling points and brand voice in our arsenal, we can write website content that sells!
Do you create other kinds of online content?
We’re committed to providing a complete, end-to-end service, so we have developed a team of talented graphic designers to create infographics, GIFs, and video content alongside our blog content. We believe this “rich content” is crucial for improving engagement and interest in long-form pieces like blogs, and our graphic designers jump at the chance to get creative.
How do I write effective blogs?
Effective blog posts are written with your target audience in mind and are structured to be easy to read and engaging. It’s important to use a clear and conversational tone, include relevant keywords, and provide valuable information or insights useful to your readers. Our copywriters can help you develop a writing style that resonates with your audience.
Can you upload the copy for me?
Yes! Our copywriters have experience with various website platforms, from WordPress to Shopify and beyond. We can provide training on uploading content or upload it for you!
How much do your web copywriting services cost?
There’s no one-size-fits-all answer to this question. We price our marketing services based on several factors, including how many pages are required, how long each page needs to be competitive, and the complexity of the industry or topic.
Contact us to learn more about our professional copywriting services for websites! We’ll tailor a quote based on your individual needs and requirements.
Do you write blog posts?
Absolutely! We can also help plan and write blogs that match common queries and turn casual website visitors into customers.
Can you write copy for complex industries?
Yes! We’re lucky to have copywriters with expertise in various niches. Contact our team to connect with a copywriter who has experience in your industry.
How will I know if my copy is succeeding?
We measure the success of copywriting via keyword rankings and engagement metrics like clicks, impressions, and dwell time (i.e. time spent on-site). However, sales and enquiries are always the end goal!
If you decide to work with Gorilla 360 on an ongoing basis, we will provide monthly reports and updates on performance so you know exactly where you’re ranking in search results and how our copywriting has contributed to performance. Plus, part of our copywriting service is completing ongoing performance reviews; if a page isn’t performing as well as we’d hoped, one of our experienced copywriters will revisit the page and give it a more competitive edge.
