Advanced Link Building Strategies For Ecommerce

4 January, 2024

Building authoritative links to your ecommerce website is essential for driving organic traffic and improving your search engine rankings. Link building in SEO is the process of acquiring backlinks from other websites to your own, and it plays a crucial role in establishing your brand’s online reputation and credibility.

Here, we’ll explore advanced linking strategies specifically tailored for ecommerce websites, helping you boost your website’s visibility, increase conversions, and ultimately drive more sales.

#1: The Skyscraper Technique: Creating Better Content


Another powerful linking strategy is the Skyscraper Technique, developed by Brian Dean of Backlinko. This technique involves finding high-performing content in your industry and creating even better, more comprehensive content on the same topic. By creating superior content, you increase your chances of attracting backlinks from other websites linking to similar content.

To implement the Skyscraper Technique, start by researching popular content in your industry using tools like BuzzSumo or SEMrush. Identify articles, blog posts, or resources that have received a significant number of backlinks and have performed well in social shares and engagement.

Once you have identified the “skyscraper” content, your goal is to create content that surpasses it in quality, depth, and value. Make your content longer, more up-to-date, better designed, or more thorough. Add unique insights, data, or case studies that set your content apart.

After creating your superior content, contact the website owners linked to the original content and notify them about your improved version. Explain why your content is more valuable and offer it as a replacement or additional resource. This technique leverages existing backlinks and helps you secure high-quality links from authoritative websites in your industry.

#2: Resource Link Building: Creating Valuable Guides and Lists

Resource link building involves creating comprehensive guides or resource lists that provide valuable information to your target audience. These guides can cover various topics related to your industry, offering insights, tips, or recommendations for your potential customers.

To create a resource guide, conduct thorough research on the specific topic you want to cover. Gather relevant information, statistics, case studies, or expert opinions that can add value to your guide. Organise the information in a visually appealing and easy-to-read format, using headings, subheadings, bullet points, and images to enhance readability.

Once your guide is ready, reach out to authoritative websites, blogs, or industry publications that may find your guide valuable for their audience. Send them a personalised email introducing your guide, explaining its relevance, and offering it as a resource they can link to. This link building strategy not only helps you acquire high-quality backlinks but also positions your brand as a valuable source of information within your industry.

#3: Guest Blogging: Showcasing Your Expertise


Guest blogging is a tried-and-true link building strategy that allows you to showcase your expertise and gain exposure to a wider audience. By writing high-quality guest posts for relevant websites, you can secure valuable backlinks and drive targeted traffic to your ecommerce site.

To effectively guest blog, identify authoritative websites or blogs in your industry that accept guest contributions. Research their content guidelines, topics of interest, and preferred writing style to ensure your guest post meets their requirements.

When crafting your guest post, focus on providing valuable insights, actionable tips, or expert opinions that resonate with the target audience of the website. Make your content engaging, informative, and well-structured, using headings, subheadings, and bullet points to enhance readability.

In your author bio or byline, include a link to your ecommerce website to drive traffic and improve your website’s visibility. Additionally, encourage readers to share your guest post on social media or comment on the article, increasing its reach and potential for backlinks.

#4: Infographic Link Building: Visualising Your Data

Infographics are visually appealing and highly shareable content assets that can help you attract backlinks and increase website traffic. Infographics present information, data, or statistics in a visually engaging format, making complex concepts more accessible and digestible for your audience.

To create an effective infographic, identify a topic or data set relevant to your industry and target audience. Collect the necessary data, statistics, or research findings and work with a graphic designer or use online tools like Canva or Piktochart to create visually appealing and informative infographics.

Once your infographic is ready, promote it through various channels, including social media, industry forums, or relevant blog posts. Reach out to websites or bloggers who may find your infographic valuable and offer it as a resource they can embed on their website, providing a backlink to your ecommerce site in return.

Infographic link building in SEO not only helps you acquire backlinks but also increases your brand’s visibility and drives organic traffic to your website through social media shares and engagement.

#5: Influencer Outreach: Leveraging Social Media Influencers


Influencer outreach is a powerful strategy that involves collaborating with social media influencers or industry experts to promote your ecommerce brand and acquire backlinks. Influencers have a significant following on social media platforms and can help you reach a wider audience, drive traffic to your website, and gain valuable backlinks.

To implement influencer outreach, start by identifying influencers in your industry who have a strong online presence and a large following. Research their content, engagement rates, and audience demographics to ensure they align with your target audience and brand values.

Once you have identified potential influencers, contact them with a personalised email or direct message, introducing your brand and explaining why collaboration would be mutually beneficial. Offer them an incentive, such as free products, exclusive discounts, or affiliate partnerships, to encourage them to promote your brand and include a backlink to your website in their content.

Collaborating with influencers not only helps you acquire backlinks but also builds brand awareness, credibility, and trust among your target audience.

#6: Link Roundups: Getting Featured in Curated Lists

Link roundups are curated lists of top links or resources shared weekly or monthly by various websites or bloggers. Getting featured in link roundups can help you build relationships with other blogs, attract backlinks, and increase your website’s visibility.

To find link roundups in your industry, you can use search engines or social media platforms like Twitter. Look for niche-specific blogs or websites that regularly publish link roundups and compile a list of potential targets.

Once you have identified relevant link roundups, contact the blog owners or curators, introducing your website or content and suggesting it as a valuable addition to their next roundup. Highlight the unique aspects of your website or content that make it worthy of inclusion and explain how it can benefit their readers.

Being featured in link roundups not only provides valuable backlinks but also exposes your brand to a wider audience and enhances your website’s authority within your industry.

#7: Broken Backlink Recovery: Reclaiming Lost Links


Over time, your website may experience broken backlinks, which are links that were once pointing to your website but are no longer active. These broken backlinks can negatively impact your SEO and user experience. By reclaiming these lost links, you can maintain the SEO value of those links and provide a better user experience for your visitors.

To identify broken backlinks, you can use tools like Ahrefs or Google Search Console. These tools will show you a list of websites linking to your website and any broken links associated with them.
Once you have identified broken backlinks, reach out to the website owners, notifying them about the broken links and offering suitable replacements or alternative URLs on your website. Emphasise the importance of maintaining a seamless user experience and explain how your website can provide value to its audience.

Reclaiming broken backlinks helps you retain valuable link equity and ensures visitors who click on those links are directed to relevant and functional pages on your ecommerce site.

#8: Unlinked Mentions: Turning Mentions into Backlinks

Unlinked mentions occur when other websites or publications mention your brand or products but do not link to your website. Capitalising on these unlinked mentions can help you acquire valuable backlinks and boost your website’s visibility.

To find unlinked mentions, you can use tools like Google Alerts or Mention. Set up alerts for your brand name, product name, or relevant keywords, and monitor the mentions that appear without accompanying links.

Once you have identified unlinked mentions, reach out to the website owners or authors, thanking them for mentioning your brand and kindly requesting that they add a link to your website. Highlight the value that a backlink would provide to their readers and explain how it can enhance the overall user experience.

Converting unlinked mentions into backlinks helps you capitalise on existing brand mentions and strengthen your website’s link profile.

#9: Help a Reporter Out (HARO): Becoming a Source

Journalist Conducting An Interview

Help a Reporter Out (HARO) is a platform that connects journalists and bloggers with industry experts who can provide valuable insights or quotes for their articles. By becoming a source on HARO, you can position yourself as an authority in your industry, earn media coverage, and acquire backlinks from reputable publications.

To get started with HARO, sign up as a source on their website and create a profile with your areas of expertise. HARO will send you email notifications with inquiries from journalists or bloggers seeking expert opinions or insights.

When responding to HARO inquiries, make sure to provide thoughtful and valuable responses that address the specific needs of the journalist or blogger. Include a brief bio and a link to your ecommerce website in your response, allowing them to credit you and provide a backlink if they use your insights in their content.

Becoming a source on HARO helps you establish your brand as a credible authority, gain exposure to a wider audience, and acquire high-quality backlinks from reputable publications.

Advanced linking strategies are essential for driving organic traffic, improving rankings, and increasing conversions for ecommerce websites

By implementing strategies such as broken link building, the Skyscraper Technique, resource link building, guest blogging, infographic link building, influencer outreach, link roundups, broken backlink recovery, unlinked mentions, and HARO participation, you can acquire high-quality backlinks, enhance your website’s authority, and establish your brand as an industry leader.

As an ecommerce business, investing in link building is crucial for long-term success in the online marketplace. Remember to focus on the quality and relevance of your backlinks, consistently provide valuable content, and build genuine relationships with website owners and influencers in your industry.

By adopting these advanced link building strategies, you can drive more traffic, increase your website’s visibility, and ultimately boost your ecommerce sales.

Need a hand with link building? Contact the team at Gorilla! We have SEO and link building specialists on hand who can make the process simple and stress-free, guaranteeing you have more time to focus on building your business into an ecommerce powerhouse

By Scott Evans
As co-founder and Director of Gorilla 360, Scott has spent the last 12 years helping businesses grow through smart digital marketing.
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