Stefan Hair Fashions

Ecommerce

About the client

Stefan Hair stands out with exclusive, high-quality products and expert knowledge. Known for iconic Queensland salons, they’re trusted for exceptional service. Their online store offers salon-quality haircare, ensuring performance and affordability for beauty enthusiasts who demand the best.

The challenge

The client faced significant challenges after a 2010 Shopify migration, which removed critical location pages and led to a drop in local search visibility for key terms like “Hairdresser Brisbane.” This decline impacted their ability to attract local customers.

Struggling to regain rankings and clarity on what was working, they came to us for a solution to rebuild their online presence and drive meaningful results.

Approach

We helped Stefan reclaim their spot at the top by reinstating and optimising location pages to boost local search rankings and getting their Google Business Profiles back on track.

On the e-commerce front, we crafted SEO-driven content and Google Ads campaigns with messaging that nailed their brand voice. With smart targeting and regular optimisations, we strengthened their online presence and set them up for long-term growth across local and digital channels.

The outcome

The results spoke for themselves. Stefan achieved a standout 21.09x ROAS in 2024—an impressive 117% growth compared to 2023 and well above their benchmark.

Their e-commerce revenue soared, driven by SEO strategies and Google Ads campaigns that resonated with their audience. Local search visibility rebounded, setting them up for sustained success.

What our clients say

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Stefan’s boosted local search rankings, filled salon appointments, and grew e-commerce revenue with a focused approach that elevated their brand and helped them hit their goals.
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