Free 2027 Ecommerce Marketing Calendar

Every sale, gifting moment and public holiday for 2027, mapped out so you’re never caught short.

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Every date that matters, all in one place!

FREE download!
Practical recommendations to get ahead of the competition
Reminders of key digital marketing dates and events
Reminders for Christmas and EOFY planning

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FEB

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APR

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AUG

SEP

OCT

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DEC

The big ones for 2027

What each date is, who’s shopping and why it matters for your store. Tap a date to open it up.

9MayMother’s DayA gifting heavyweight with serious emotional pull.

One of the year’s biggest gifting moments, and people genuinely want to get it right. Kids, partners and grandkids are all shopping for someone they love, so they’re happy to spend a bit more on something special. That mix of emotion and urgency makes it gold for online stores.

30JunEOFYTax time turns the whole country into bargain hunters.

The end of the financial year puts everyone in a money mindset. Businesses are spending before the books close, and shoppers are primed for a deal after months of waiting. It’s one of the few times in winter when the whole country is actively hunting for a sale.

5SepFather’s DayDads are famously hard to buy for. That’s the opportunity.

Spring’s big gifting moment, and one where most shoppers start with no idea what to buy. They’re browsing more, open to suggestions and happy to be inspired, from gadgets and gear to clothing and food. Lots of undecided buyers means plenty of room for a brand to win them over.

26–29NovBlack Friday + Cyber MondayLess a weekend these days, more a whole season.

Born in the US, now a fixture in Australia and the unofficial start of Christmas shopping. Shoppers hold off on big buys for months waiting for it, then turn up ready to spend. Cyber Monday is the closing act, catching the fence-sitters who still haven’t pulled the trigger.

25DecChristmasThe big one. Everyone’s shopping, for everyone.

Peak season for gifts, food, decorations and entertaining, and pretty much every Aussie is buying something. Lists are long and time is short, which makes the convenience of shopping online hard to beat. For plenty of stores, it’s the stretch that makes the whole year.

26DecBoxing DayWhen the gift cards come out to play.

Australia’s favourite post-Christmas sale. Shoppers have gift cards, Christmas cash and a bit of time off, and this time they’re often buying for themselves. Plenty now shop it from the couch rather than queuing outside, which makes it a prime moment for online stores to grab attention.

The calendar also covers Australia Day, Lunar New Year, Valentine’s Day, Easter, Singles Day, Click Frenzy and more.

Plan it, don’t panic it

Dates are only half the story. Lead time is where the sales are won. Want a 2027 plan built around your store, your margins and your peak periods? Have a chat with our ecommerce team and we’ll map out a strategy that turns these dates into sales. No jargon, no fluff.

Book a strategy chat →

Or call us on (02) 4929 2116

Peak season, sorted: your questions answered

How far ahead should I plan my Black Friday and Christmas campaigns?

Months, not weeks. By the time November hits, your offers, stock and ads should already be locked and loaded, because the stores that win peak season did the homework months earlier. Not sure where to start? A strategy chat with our team will map out your timeline.

How do I make my store stand out during Black Friday and Cyber Monday?

Not by shouting “% off” louder than everyone else. Every inbox is drowning in red banners, so the brands that cut through lead with a clear offer, a sharp message and a site that doesn’t buckle under the traffic. Clever beats loud, every time.

How do I run a successful EOFY sale?

Give it a job. The best EOFY sales are built around a clear goal, whether that’s clearing stock, boosting cash flow or winning new customers, rather than just slapping a discount on everything. Timing and messaging do the heavy lifting. Want to nail yours? Book a strategy chat.

What are good Mother’s Day and Father’s Day promo ideas for online stores?

Anything that makes gifting ridiculously easy. Shoppers want to be told what to buy, that it’ll arrive on time, and that they’ll look good handing it over. Get those right and the rest follows. Our free calendar has ready-to-run ideas for both, plus every other key date.

How should I handle Christmas shipping cut-offs in my marketing?

Treat them as a selling point, not fine print. A clear “order by” date builds trust and creates genuine urgency, and you shouldn’t stop selling once it passes. Plenty of stores leave money on the table in that last week before Christmas.

Can I promote my store without discounting everything?

Absolutely, and your margins will thank you. Discounts are only one lever. Added value, exclusivity and smart offers can drive sales without training customers to wait for a sale. Just keep any discount honest, because the ACCC doesn’t love dodgy “was” prices. Grab the free calendar for month-by-month promo ideas.