If you’ve been running LinkedIn Ads and wondering whether you’re getting the most out of your budget, you’re not alone. LinkedIn’s ad platform is built differently from Google or Meta, and getting strong results from it takes a specific skill set.
That’s exactly what the LinkedIn Ads Agency Certification programme is built to test, and we’re glad to share that our team has come through it as a LinkedIn Ads Certified Agency.
What we did
Members of our team completed certifications across two areas: LinkedIn Ads Fundamentals and Marketing Measurement. Each one involved structured learning and an assessment, not just a quick course you click through.
The programme covers the full path of a LinkedIn Ads campaign, from how the auction and targeting options work, to setting up measurement that ties spend back to real business outcomes.
We’re already LinkedIn Marketing Partners
This certification adds a new layer of recognition to the work we’ve been doing for a while. Gorilla 360 is already a LinkedIn Marketing Partner, which means we’ve been operating within LinkedIn’s ecosystem and building platform expertise long before this programme launched.
The LinkedIn Ads Agency Certification takes that further — it’s a structured, assessed programme that validates our team’s knowledge across the full LinkedIn Ads stack. Given that it only launched in May 2026, very few agencies in Australia have completed it yet.
Why this matters
LinkedIn Ads rewards precision. CPCs tend to run higher than on other platforms, so it’s crucial to get the targeting and creative right. Going through this certification sharpened our team’s understanding of a few things that directly affect campaign performance:
- Audience strategy on LinkedIn is its own discipline. Job title, seniority, company size and industry all interact in ways that aren’t always obvious, and getting the combination right is what determines whether you’re reaching the decision makers who actually matter.
- Measurement on LinkedIn goes beyond clicks and impressions. The certification covered how to connect ad performance to pipeline and revenue, which is the part that actually matters to the businesses we work with.
What this means going forward
For our clients running, or considering, LinkedIn Ads, this means a team that’s completed LinkedIn’s certification requirements across campaign setup and measurement. We’ll keep applying what we’ve learned across current campaigns and bring the same thinking to any new LinkedIn Ads work.
If your LinkedIn Ads aren’t delivering the kind of results you’d expect for the spend, talk to our team about a smarter strategy.
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Disclaimer: LinkedIn does not endorse or guarantee the services of any agency that completes the LinkedIn Ads Agency Certification programme.
