Retail

Google Shopping and Advertising

When online shoppers are ready to buy, they head to Google. Make sure your business is in front of your customers when it counts.

Why we love Google Ads for retail:

• Feed Optimisation: Google Shopping and Performance Max are highly dependent on the quality of your product feed. We can help you optimise your feed and drive strong results.
• Targeted Advertising: Your ads reach users actively searching for your business.
• Visibility: Google is Australia’s most widely used search engine. 
• Pay-Per-Click (PPC) Model: You only pay when someone clicks on your ad, so you’re primarily paying for engaged users who are interested enough to visit your website. 
• Local Targeting: Google Ads enable you to target specific geographic regions, helping drive foot traffic to your store, or encourage sales from your priority shipping areas.
• Quick Results: Google Ads can start driving traffic to your website almost immediately after your campaign goes live.

Meta Ads

Instagram and Facebook are two of the most powerful brand recognition builders in the online advertising arsenal. Meta is the best way to grow your brand, increase brand recognition and educate your customers on your products.

Why we love Meta Ads for retail:

• Wide Audience Reach: Meta platforms have billions of active users, making them a vast and diverse pool of potential customers.
• Visual Content & Storytelling: Platforms like Instagram are highly visual, making them ideal for displaying products through images and videos. 
• Retargeting and Remarketing: Meta platforms offer brilliant retargeting and remarketing options which allow retail businesses to show ads to users who’ve previously interacted with their brand, increasing the chances of converting those users into customers.
• Local Advertising: Retail businesses with physical locations can benefit from localised advertising on meta platforms. They can target users based on their geographic location, making it easier to drive foot traffic to bricks-and-mortar stores.

Social Media

Know you should be posting more on social media but don’t know where to start? We’ve got your back. Connect with your audience with engaging content that keeps you front of mind and strengthens your online presence. 

Most business owners and marketing managers put social media at the bottom of their priority list, but keeping a regular flow of content ticking over on your accounts has a heap of benefits, from keeping you front of mind with customers to strengthening your brand presence. 

We can provide practical social media tips, posting schedules, creative assets and more to help you take your socials from lowest priority to ticked off your to do list.

SEO

SEO takes time, patience and know-how – and we’ve got all three. Our SEO Specialists will implement sustainable long-term strategies that will see your website strength increase and your rankings soar.

Why we love SEO for retail:

• Increased Online Visibility: SEO helps retail businesses rank higher in search engine results pages (SERPs). This increased visibility means that when potential customers search for products related to your business, they are more likely to find your website, leading to greater organic traffic.
• Credibility and Trust: Users often trust organic search results more than paid advertisements. A higher ranking in organic search suggests to users that your business is reputable and relevant, leading to higher trust levels and potentially more conversions.
• Long-Term Results: The effects of SEO are long-lasting. If you maintain a strong SEO strategy, your website can maintain its high ranking over an extended period, even if you reduce your immediate SEO efforts.
• Local SEO for Physical Stores: For retail businesses with physical stores, local SEO is invaluable. It helps people in your area find your store when they search for products locally. This can drive foot traffic and increase sales.
• Copywriting: From authoritative blogs to SEO-packed on-brand page copy, adding more content to your website will strengthen your retail site and your online presence.

Strategy and Optimisation

Knowing where to invest to grow your business is the single most important factor in ensuring success. With hundreds of successful retail marketing campaigns under our belt, we know exactly where retailers can get the most bang for their buck online.

Getting customers onto your page is only half the battle. Our retail marketing experts can make sure your website user experience offers a smooth, snag-free customer journey.

Optimising your website’s structure, navigation, and content. This not only helps search engines understand your site better but also enhances the user experience, leading to longer visits and increased chances of conversion.