Building & Construction

Google Ads

When potential clients are exploring building options, they go straight to Google. With this in mind, ensuring your business is front-and-centre in search results is crucial.

Here’s why Google Ads is a critical component of any builder’s marketing strategy:

• Feed Optimisation: Google Ads and Performance Max campaigns greatly rely on the quality of your lead generation strategy. We can assist you in enhancing your lead generation techniques to drive impressive outcomes.
• Targeted Advertising: Your ads can reach users actively searching for keywords related to your business.
• Visibility: Google is Australia’s most widely used search engine, with a 94.56% market share as of May 2023.
• Pay-Per-Click (PPC) Model: You only pay when someone clicks on your ad, so you primarily pay for engaged users who are genuinely interested in your services.
• Local Targeting: Google Ads allow you to target specific geographic regions, helping you attract potential clients in your service area.
• Quick Results: Google Ads can start driving traffic to your website almost immediately once your campaign goes live.

Meta Ads

Instagram and Meta are two of the most powerful brand recognition builders in online advertising, increasing brand recognition and educating viewers about the benefits of your services.

Here’s why we utilise Meta Ads to attract leads for clients in the building and construction industry:

Why we love Meta Ads for retail:

• Wide Audience Reach: Meta platforms have billions of active users, making them a vast and diverse pool of potential leads.
• Visual Content & Storytelling: Platforms like Instagram are excellent for sharing eye-catching content and narratives (for example, an “under construction” timelapse video), making them ideal for capturing attention.
• Retargeting and Remarketing: Meta platforms offer brilliant retargeting and remarketing options, allowing you to show ads to users who’ve previously interacted with their brand, increasing the chances of converting those users into leads.
• Local Advertising: Meta Ads’ geographical targeting allows you to reach clients in specific areas, meeting them in the middle and increasing the possibility of conversions.

Social Media

Most business owners and marketing managers put social media at the bottom of their priority list, but keeping a regular flow of content ticking over on your accounts has various benefits.

We can help you connect with your audience using engaging content that strengthens your online presence and brand recognition.
Plus, we can provide practical social media tips, organic posting schedules, creative assets and more to help take your socials from a low priority to an easy win.

SEO

SEO is a marathon, not a sprint, requiring persistence, knowledge and expertise. Our SEO specialists will plan enduring organic strategies to improve keyword rankings and how Google perceives your website for expertise, authoritativeness, and trustworthiness (E-A-T).

Why SEO is our preferred method for lead generation:

• Boosted Online Presence: SEO allows you to achieve a higher position on search engine results pages (SERPs). Thanks to this visibility, prospective clients are more likely to find your business and enquire.
• Authenticity & Confidence: Users often have more faith in organic search results than paid ads. A higher ranking in organic search suggests your business is relevant and trustworthy, fostering greater trust and potentially leading to higher conversions.
• Sustainable Outcomes: SEO’s impact is enduring. If you maintain a strong focus on SEO, your website can preserve (or improve) its high rankings over a prolonged period, even if you scale down SEO work at a later date.
• Local SEO: Local SEO is priceless for construction companies with multiple locations. It helps nearby clients find you more easily via your website, location pages, or Google Business Profile.

Strategy and Optimisation

Understanding where to invest resources for business growth is crucial for success. With an extensive portfolio of successful lead generation campaigns, we understand how construction businesses of all sizes can maximise their online returns.
Attracting leads to your website is just one piece of the marketing puzzle. Our lead generation specialists can help create a flawless, uninterrupted on-site client experience, leading visitors through the website to the “enquire now” button.
Improving navigation, content, and usability is crucial; it helps search engines understand and crawl through your website, boosts the user experience, increases dwell time, and boosts the chances of an enquiry.