I want more leads · Lead generation agency
A steady stream of quality leads that turn into sales
Keep your team busy with enquiries from the right people, not tyre-kickers. We find your ideal customers on Google, social and AI search, then turn them into calls, bookings and sales opportunities.
We judge success on leads that become revenue. Not just form fills.
- Google Ads, Meta and LinkedIn campaigns aimed at your ideal customers
- SEO and GEO so you show up when people search, and when they ask AI
- Landing pages, forms and follow-up built to convert
Sound familiar?
Leads are the lifeblood of a service business. When they dry up, or they’re the wrong ones, everything gets harder.
Leads come in waves
A busy month, then nothing. Word of mouth is great, but it’s not a pipeline.
The wrong leads
Plenty of enquiries, but too many are poor fits, price shoppers or out of your area.
Paying too much per lead
Ad costs keep climbing and you’re not sure which campaigns actually bring in work.
A site that doesn't convert
People land on your site and leave. No clear offer, no proof, too many form fields.
Real clients. Real numbers.
More leads, better leads
Every number below comes from a published case study on our site. Click through to read the whole story.
more enquiry conversions from SEO for Portt, a fast-growing procurement software business, helping them hit their year-on-year lead targets early.
Enquiry growth from our client work
more top 3 Google rankings for Active Mobility, a disability and mobility equipment supplier.
The result
Online enquiries and revenue hit all-time highs, and online revenue grew four times over.
More of the right people finding you
How we bring you more leads
The right mix depends on how your customers buy. Here’s what we use, and how it fits together.
Google Ads
Show up the moment people search for what you do, with campaigns tuned for quality leads.
SEO
Rank for the searches your best customers make, so leads keep coming without paying per click.
Meta and LinkedIn ads
Reach your ideal customers on social, from homeowners to business decision-makers.
Landing pages and CRO
Pages and forms that turn more visitors into enquiries, tracked to real sales.
Local SEO
Google Business Profile, reviews and local pages, so nearby customers find you first.
Email automation
Nurture leads who aren’t ready yet, so they think of you when they are.
Tracking and reporting
GA4, call tracking and CRM reporting, so you know which leads turn into revenue.
GEO · Generative engine optimisation
Your next lead might ask ChatGPT who to call
“Who’s a good builder in Newcastle?” “What’s the best procurement software in Australia?” People now ask AI tools questions like these, and get a short list of names back. If you’re not on it, you don’t get the call.
GEO is how we get your business into those answers. It’s built on strong SEO, and it’s one of the biggest things we’re pushing for clients right now.
- Service and location pages AI tools can understand and quote
- Reviews, case studies and real proof AI looks for
- Mentions on the websites AI already trusts in your industry
- Tracking of the AI questions that lead to enquiries
is the average landing page conversion rate from email, the highest of any channel. Paid social and search follow, so the right mix matters.
Average landing page conversion rate by traffic source
of AI chatbot referrals in Australia come from ChatGPT.
And Google?
Google still sends 87.9% of search engine referrals, so you need to show up in both.
How we fill your pipeline, step by step
No black box, no lock-in jargon. Here’s how it works.
1. Free lead audit
We look at where your leads come from now, your ads, SEO, AI visibility, website and tracking, then walk you through it.
You get: a clear picture of what’s working and what isn’t.
2. Track every lead
Forms, calls and bookings tracked properly, and linked to your CRM where we can, so we know which leads turn into work.
You get: numbers you can trust.
3. Build the engine
The right mix of search, social, SEO and GEO, with landing pages built to convert.
You get: a lead plan agreed together.
4. Optimise for quality
We cut what brings poor leads, put more behind what brings good ones, and report on it every month.
You get: monthly reporting on leads and cost per lead.
Let's fill your pipeline
Businesses we keep busy
Procurement software
Portt
+25.27%
enquiry conversions from SEO, and Google Ads enquiries up 14.74%
Builder
Montgomery Homes
Beat
their CPA (cost per acquisition) targets, with almost immediate results from Google and Facebook ads
Natural porcelain
Lusso Stone
+168%
website users, with high-quality leads surging across Brisbane
Mobility equipment
Active Mobility
3.5x
more top 3 Google rankings, driving enquiries to all-time highs
Clients
Why Gorilla 360: Authenticity + Tech = Magic
Authenticity
Real people, real photo and video, and real proof. Customers and AI tools trust businesses that show they’re the real deal. No AI slop.
Tech
The best tools, set up properly: GA4, Google Ads and Meta AI campaigns, SEO and AI search tracking. Then we check the data’s right before we trust it.
Results
We report on the numbers that matter to you, in plain English. If something isn’t working, we’ll tell you straight and fix it.
Real people you can talk to
A team of 25+ based in Carrington, Newcastle, working with businesses right across Australia. You’ll deal with people who know your business.
Don't take our word for it
“Gorilla have taken our online presence from strength to strength and continuously reflect on past results to see how we can learn and improve.”
Teagan Ward, Montgomery Homes
“Gorilla 360 have been incredible in growing the online business! Their ability to respond to our needs and adapt to opportunities has been integral to our success.”
Elysha Stephens, Portt
“Love working with Gorilla! I recommend them to anyone who asks for an SEO SEM service!”
Amanda McKee, NHS
Lead generation questions, answered plainly
What does a lead generation agency do?
We plan and run the marketing that brings in enquiries for your business: Google Ads, SEO, GEO, social ads, landing pages and email, all tracked so you can see which leads turn into sales.
How do you make sure the leads are good quality?
We agree what a good lead looks like before we start, track leads into your CRM where we can, and optimise campaigns for the leads that turn into work, not just the cheapest form fills.
Do you work with B2B businesses?
Yes. We work with B2B and B2C businesses, from software companies like Portt to builders like Montgomery Homes. For B2B we often add LinkedIn ads and longer nurture sequences.
What is GEO, and will it bring me leads?
GEO (generative engine optimisation) helps AI tools like ChatGPT and Google’s AI Overviews recommend your business. More people now ask AI who to call, so it’s a growing source of enquiries. Learn more about GEO.
How do you report on results?
Monthly, in plain English: leads, cost per lead, lead quality and what we did. You’ll always be able to talk to a real person about it.